One Show announces first round of winners: 23 Gold Pencils to Asia lead by 7 for O&M Singapore; Saatchi & Saatchi Singapore wins Best in PR
The One Club has just announced the winners for the 43rd Annual One Show Awards in print and outdoor, design, direct, branded entertainment, responsive environments and public relations. Hosted by actor and comedian Michael Ian Black, The One Show awarded Gold, Silver and Bronze Pencils at Gotham Hall in New York City.
Asia has performed exceptionally well with 23 Gold Pencils so far.
It was a great night for Ogilvy & Mather Singapore with their Twitter campaign picking up 7 Gold Pencils in the Print & Outdoor category.
The “First on Twitter” campaign highlighted the Twitter action generated by the Osama Bin Laden raid; the birth of the Royal Baby and the 2008 China Earthquake.
Overall there were 282 Pencils awarded – 76 Gold, 95 Silver and 111 Bronze – to winners from 27 countries. Six Best in Discipline winners were also announced, including one for “Inspiring Spirit” for Scoot by Saatchi & Saatchi Singapore. They also scored two Gold Pencils for the campaign.
The campaign involved a series of tongue-in-cheek multimedia communications to US budget airline Spirit for their branding, marketing and advertising that appeared to mimic Scoot’s. Implemented with Saatchi & Saatchi’s PR partner, SweeneyVesty, and its social partner Publicis Singapore, the campaign achieved over US$40 million in earned media equivalent, with the campaign being covered by more than 100 regional and international media outlets including CNN, Bloomberg, USA Today, LA Times and The Daily Mail.
Saatchi & Saatchi Singapore ECD, Dominic Stallard said, “The One Show is widely acknowledged among creative professionals to be one of the hardest to win, and to be awarded Best in Discipline as well as two Gold Pencils is an unbelievable achievement for any agency. We’re very proud of our team for proving that nothing is impossible.”
Commenting on the win, Scoot CEO, Campbell Wilson, said, “Congratulations from everyone at Scoot to Dominic and the team from Saatchi & Saatchi Singapore and Publicis Singapore. While this campaign was meant to have fun with our Doppelgänger, the creativity and boldness that his team demonstrated to conceptualize and execute this idea was completely original and will be a hard act to follow.”
Says Kevin Swanepoel, CEO, The One Club: “Not only is Best in Discipline the top piece of work in an entire discipline, it is also up for contention for Best of Show. This year, The One Show received more than 20,000 entries. Only 14 of them won Best in Discipline, representing the elite work at The One Show.”
The following were the Best in Discipline winners from Wednesday night:
Print & Outdoor:
“Survival Billboard” for Microsoft by McCann / m:united / London.
Design:
“Nameless Paints” for Kokuyo by Dentsu / Tokyo
Direct:
“The Interactive Form” for CANAL+ by BETC + BETC / Digital / Paris.
Branded Entertainment:
“#NOTCOMINGSOON” for Remy Cointreau / Louis XIII by FF / New York + Moonwalk / New York.
Responsive Environments:
“The Last Shot” for Jordan Brand by AKQA / San Francisco + LOS YORK / Los Angeles.
Public Relations:
“Inspiring Spirit” for Scoot by Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore.
One Show winners in film, interactive, cross-platform, IP, social media, mobile, UX/UI and radio will be announced on Friday, along with special awards, including Best of Show, Penta Pencil, Agency of the Year, Network of the Year, Client of the Year, Holding Company of the Year and Green Pencil.
DOWNLOAD THE ASIAN SHORTLIST: One Show Wednesday Winners_Asia.xlsx