MullenLowe offices join to conduct a life saving experiment for Lifebuoy to help a child reach five

LIFEBUOY.jpgSix million children die before they reach the age of five, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas Mumbai was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby.

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