MullenLowe Philippines and the Manila Bulletin design a website ‘How Much is Your Vote?’

In countries where corruption is rampant, elections serve as ground zero. The Philippines is no stranger to this fact. For decades, vote buying and vote selling in the country has been so widespread it has become common knowledge, with the poor selling their votes for as little as one dollar.

To coincide with the recent 2016 Philippines election, MullenLowe Philippines designed a website to show the true cost of a vote. magkanoangbotomo.com (how much is your vote) was launched to enlighten Filipinos to the true cost of selling their votes. Partnering with leading Philippines broadsheet, the Manila Bulletin, the site operates as a ‘calculator’, showing how much a voter’s future is worth per day, relative to the price of selling their vote. It also breaks down the per capita cost of the country’s losses, caused by unsolved problems due to corruption.

Written in Filipino and simple English, the website’s design is accessible, even for uneducated voters, helping them understand the true value of their voice in the 2016 Philippine elections.

Credits – President and CCO: Leigh Reyes. Executive Creative Director: Abi Aquino. Head of Creative Technology: Christian San Jose. Creative Director: Roman Carlo Olivarez. Social and Content Director: Raffy Bariso. Copywriter: Cesar Avena. Senior Developer: Ding Rugayu. Manila Bulletin – Head of Digital Development: Rico Mossesgeld.