McCann Worldgroup’s Rob Reilly to chair LIA Branded Entertainment jury; BBDO India’s Josy Paul + TBWA\Hakuhodo Kazoo Sato also to judge

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ab6dccf133b451dd0bd935ec_560x560.jpgRob Reilly (left), global creative chairman of McCann Worldgroup, has been named the LIA 2016 Branded Entertainment jury president. Joining him from Asia on this panel is Josy Paul, Chairman and CCO at BBDO, Mumbai and Kazoo Sato, Chief Creative Officer at TBWA\Hakuhodo, Tokyo.

Branded Entertainment encompasses any piece of content that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an enjoyable and engaging experience to consumers.

Says Reilly on judging Branded Entertainment at LIA: “I always like being part of categories that are ever changing and nothing is evolving as quickly as branded entertainment.  Plus it doesn’t hurt that the judging takes place in the city that feels like one big, crazy, fun and freaky branded space as Las Vegas.”

Reilly joined McCann Worldgroup in 2014, and since then has been responsible for the company’s global vision, with offices in over 100 countries. Under his leadership, McCann has grown significantly in both size and creative reputation, including being placed on Advertising Age’s 2016 A-List, McCann’s first appearance in 15 years.

Reilly’s work has been recognized at every awards festival imaginable. He is a member of The One Club Board, the Facebook Creative Council and The White House Entrepreneurship Task Force, as well as a chairman for the Ad Council Campaign Review Committee. During the LIA 2014 judging, Reilly chaired The NEW jury and spoke at Creative LIAisons, back when it was known as Creative Conversations.

LIA 2016 Branded Entertainment Jury:

  • Keith Cartwright, Executive Creative Director, Butler, Shine, Stern & Partners, Sausalito
  • Andrew Keller, Global Creative Director, Facebook, Menlo Park
  • Josy Paul, Chairman / CCO, BBDO, Mumbai (pictured left)

  • Jaime Robinson
  • Kazoo Sato, Chief Creative Officer / ECD, TBWA\HAKUHODO, Tokyo (pictured right)

  • Jimmy Smith, Chairman / CEO / CCO, Amusement Park Entertainment, Santa Ana
  • Matt Talbot, VP / Executive Creative Director, CP+B, Boulder
  • Patricia Weiss, Strategic Consultant for Branded Entertainment & Content, Brand Narratives / EP, ASAS.br.com, Sao Paulo