iris Singapore and Philips Avent revive the love and bring out the values that matter most

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Philips Avent.jpgiris Singapore whipped up a surprising homemade meal for Robert’s family with Philips 4-in-1 Healthy Baby Food Maker in the latest campaign for Philips Avent. Launched on the Philips Home Living Facebook (Singapore), the three-minute video sees a doting husband surprise his wife with a home-cooked meal to rekindle the romance in their lives while preparing nutritious food for their baby based on the same ingredients.

PHILIPS AVENT 2.jpgSimilar to most first-time parents, romance has taken the backseat for Robert and Nasyilah and often gets dropped from their schedule amid the pressure of work and raising their newborn, Harvey. To reignite the love in their relationship, iris Singapore helped Robert to plan a surprise for Nasyilah by preparing a simple meal for both her and Harvey with the Philips 4-in-1 Healthy Baby Food Maker’s defrost, steam, blend and reheat functions.

Ed Cheong, Creative Director at iris Singapore said, “Parenting is always a team sport, and we recognize that dads play an equally important role in the child’s development. Instead of just talking about the product, we tapped on the insights of married couples and created a content around the love for the family.”

Aw Ee Ling, Senior Marketing Manager for Philips Avent added, “As a brand, we always aim to understand the needs and be closely connected to Singaporean parents and their babies. Ultimately, we hope to not only deliver quality products but also our promise of making life better for all parents and their children.”

Credits –

Creative Director: Ed Cheong

Senior Creatives: Adam Yeo, Sylvester Poh

Creative: Jessie Lam

Senior Planner: James Honda-Pinder

Senior Account Manager: Ng Shin Yi

Production House – Qrious Lab

Client: Philips Avent Singapore

Senior Marketing Manager: Aw Ee Ling

Marketing Manager: Dian Maryska