Bed bugs get shaken up in HSAd Global South Korea’s print campaign for LG’s bed cleaner

The LG Bed Cleaner is hand-held and a little bigger than a dustbuster. It vibrates 8,000 times a minute, making it impossible for bed bugs to hold on before being sucked inside and trapped in a pair of filters, where there’s a UV lamp which kills and sterilizes all that’s been sucked up.

Credits – HSAd Global Creative Department, Seoul, South Korea. Creative Director: Stephen Prior. Copywriters: Peter Moyse, Younsoo Nicole Park. Art Directors: Jihyun Song, Sujung Park.