Hakuhodo Singapore + Snapple Asia team up with Spotify Asia to find the best beats of summer

Today, the internet is abuzz with activities and updates; Snapple Asia wants to dive in, to provide both fans and internet users a refreshing new take on music through their latest campaign with Spotify; Snapple x Spotify ‘Summer Play Lab’ quiz and playlist.

Hakuhodo Singapore and Snapple Asia teamed up with Spotify Asia to find you the best beats of the summer; ‘weather’ (always sunny!) you are a fist-pumping EDM raver or a zen hummer of melodies, there’s definitely a playlist suited to an individual’s eclectic blend of music taste on Spotify. Set up in December 2015, the Snapple Asia Facebook page is teeming with activities from across the region, and this inaugural campaign will be a cool introduction to three significantly competitive markets: Philippines, Singapore and Hong Kong.

Now in its Singapore leg of the campaign, users from each country are given 9 weeks to take part in a simple quiz. All they would need to do is to identify the Snapple flavour matched to them and pair it with a customised Spotify playlist based on their musical personality. Fans can vote for their favourites, share the playlists and stand a chance to win prizes across four categories: ‘Summer’s Hottest Hits’; ‘Summer’s Fruitiest Friend’; ‘Summer’s Most Melodic’ and ‘Summer’s Best Buds’

Targeting the musically affluent generation of digital natives, Snapple Asia aims to elevate the brand’s status as a refreshing thirst-quencher to a trend-spotting beverage. The brand is set to take consumers on a rollercoaster ride of fun-filled activities to engage their current lifestyles.

Tanner Nagib, Regional Client Service Director of Hakuhodo Singapore, “Across all the different religion, race, and culture, music represents who we are as a group and our individuality. This was the  bridge that brought Snapple’s outlook on their target consumers, our philosophy here at Hakuhodo and Spotify’s platform together. We want this campaign to allow the different cultures to use music as a way to celebrate and express their their identity.

Ong Sea Yen, Regional Vice President of Sales for Spotify, Asia, “We are excited to be working with Snapple and Hakuhodo on this campaign. Snapple is definitely a brand that is taking the beverage industry to refreshing new heights. And as the world’s favourite music streaming service, we are pleased to work with partners who appreciate and understand the importance of music.”

Terence Chen, Regional Field Marketing Manager for Motts-Snapple, “Rather than inundate our target audience with a top down message about yet another promotional summer campaign, we wanted to develop one that would allowed different cultures and people to resonate and engage with the brand. In line with music sharing trends, we’ve created a fun, user-engaged platform with Spotify which we hope to be the beginning of many fun and flavorful experiences consumers will have with Snapple in Asia.