Four students from Mumbai based Miami Ad School win gold at The Young Ones Awards 2016
After winning a pencil at D&AD Awards, Miami Ad School Mumbai has one gold at The Young Ones Awards 2016 for their campaign designed to achieve gender equality
A group of four students from Miami Ad School Mumbai won Gold at The Young Ones Awards, a contest recognized worldwide for identifying young creative talent, the students designed a campaign to promote gender equality. The campaign revolves around the insight that a woman has to work a lot harder in order to achieve the same as a man. Working off this insight the students created ‘The Extra Mile’ which doesn’t just talk about empowering women, but also shows the journey that’s needed to get there.
At the New York Marathon, ‘Always’ (a brand known for its empowering work) would let women run an extra mile after the finish line to bring attention to gender inequality. The message is to demonstrate strength, vigor, and never-say-die attitude. The marathon was the perfect medium for this message. With their mentor, Manasvi Abrol, a group of four students, Shanth Kothot, Rushad Patel, Trupti Pendharkar and Joseph Thomas refined the idea over the course of a month.
The students are extremely exhilarated on the win and believe this will inspire them to create many more such campaigns. The idea is very close to their hearts since they got an opportunity to showcase their personal ideology through work. The group says ‘The Extra Mile’ is a campaign that we did for ourselves; where we let our personal beliefs come into the picture. We are glad that the judges agreed with our vision.”
Sunitha Suresh, Dean, Miami Ad School Mumbai while applauding her students said “We are extremely proud of our students. After the Pencil at D&AD, this is the second win for Miami Ad School in a month. Awards are a great way of giving platform to students to bring their talents to the forefront. We at Miami Ad School always strive to guide, support and encourage our students so that they are well prepared to scale the heights of the advertising world.”