Cut The Crap Mumbai wins creative and brand building duties for Cycle Pure Agarbathies

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Jagdish Acharya- Founder and Creative Head, Cut The Crap.jpgCut The Crap (CTC) Mumbai has been appointed as the lead agency to handle three brands of Cycle Pure Agarbathies.

 

Commenting on the appointment, says Arjun Ranga, Managing Director, Cycle Pure Agarbathies, “We did look at a few agencies. We decided to go with CTC because of their proven brand building capabilities. These are brands that will take center stage in the coming years and I am happy to have CTC partnering us towards that goal.”

 

“I am delighted to announce our partnership with Cycle Pure Agarbathies that covers Heritage, Vasu and Om Shanthi brands from their portfolio,” said Jagdish Acharya, Founder & Creative Head of Cut The Crap (pictured left).

 

Ranga said, “We have rationalized our portfolio of brands to sharply position, build and lead all segments of the market. Further, we have major plans to brand the commodity market for pooja accessories through Om Shanthi.”

CTC was involved in the re-launch of Heritage and its campaign ‘Phir Bhi Dil Hai Hindustani’ was an immediate hit and got the brand buzzing and moving.

 

Acharya further added, “This is an exciting new phase of Cycle. Our mandate is more than being the creative AOR. Our task is to play a nodal role and steer the brands across traditional and new age media.”