Cannes Contenders: Dentsu DM2 Asia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

SIA_Luca-CaseStudy_Board.jpgSingapore Airlines: No Detail too Small
Dentsu DM2 Asia

Singapore Airlines has released its first native social brand video - No Detail is Too Small, produced by Dentsu Mobius, a project that took American designer Luca Iaconi-Stewart 1,000 hours, 100 manila folders to create 3,000 individual pieces, using 50 X-Acto blades and a full year of planning.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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