Ad legend Sir John Hegarty explains the danger of opting for ‘content’ over old-fashioned ads — Oreo’s famous ‘Dunk in the Dark’ tweet was ‘S—-!’

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Thumbnail image for JohnHegarty.jpgLeaning back in a chair inside his office, Sir John Hegarty looks comfortable, but he’s not content. And the thing he’s not content about is content, writes Lara O’Reilly in Business Insider.