Ad legend Sir John Hegarty explains the danger of opting for ‘content’ over old-fashioned ads — Oreo’s famous ‘Dunk in the Dark’ tweet was ‘S—-!’
May 16 2016, 3:53 am | | 1 Comment
Leaning back in a chair inside his office, Sir John Hegarty looks comfortable, but he’s not content. And the thing he’s not content about is content, writes Lara O’Reilly in Business Insider.
1 Comment
Film has always been the most emotionally powerful way to tell a story about a product…whether it runs on national tv or on Facebook or Twitter, that is just a matter of media placement.
And that Oreo Dunk in the Dark tweet….it’s what used to be called a “topical ad”….only this was published without creating proofs and bromides to send to a newspaper.
The containers may have changed, but the content remains the same.