BBDO China uses intuition to promote the new Mercedes Benz E-Class luxury vehicle

| | No Comments

Intuition.jpg76 Director Dan Gifford delivers a dose of automotive excitement in this spot for the new Mercedes Benz E-Class. It’s an extraordinary piece of technology – a car that can ‘think’ ahead and take decisions to avoid danger, evade traffic and improve its driver’s quality of life. The film’s central theme – in line with the Mercedes’ special abilities – is ‘intuition’, embodied by an ultra stylish and accomplished E-Class driver.

Intuition 2.jpgWe observe our hero as he negotiates a succession of stunningly visual challenges – beating the stock market, hand-to-hand combat, zen archery, tango dancing – with ease and panache. Intercut with these scenes Gifford showcases the E-Class in action through a series of stunning photographic portraits.

The film was shot in Los Angeles and boasts an intensely cinematic look. The DOP was Newton Thomas Sigel (Usual Suspects, Drive, X-Men). The film was written by BBDO China’s Arthur Tsang and Howard Mok.

Credits –

CCO: Arthur Tsang

CD: Howard Mok

Agency Producer: Elaine Lee

Director: Dan Gifford

Producer: Mary Church

Executive Producers: Lance O’Connor, Cori Cooperider, Marla Whittaker

DOP: Newton Thomas Sigel

Editor: Tony Gentile

Production: Aero Film LA/Eagle Media Shanghai

Music: Nick Wood @ SYN Tokyo

Post Production: Sam O’Hare @ Parachute New York