May 2016 Archives

Cannes Contenders: Ogilvy Bangkok

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Behind the leather.jpgPETA: Behind the Leather
Ogilvy Bangkok

With PETA's objective to end the use of exotic skin, we aimed to get people who are blinded by luxury beauty to realize the animal suffering behind this brutal trade. We brought animal cruelty to life in a place most familiar to those craving for beauty in exotic leather. The luxury boutique store displaying a collection of fashion products seemingly made from exotic skin was set up in the heart of Bangkok's fashion district. However, the product interiors recreated the moment of excruciating agony animals endure - of being skinned alive. Design mechanics were utilized to replicate animals' live internal organs. Hidden cameras captured the shocking reactions of visitors and the video was spread online to amplify the reach.

Cannes Contenders: Ogilvy & Mather Mumbai

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...
endacidsale.jpgMake Love Not Scars: Beauty Tips by Reshma
Ogilvy & Mather Mumbai

On August 31, 2015, Reshma Khureshi, an acid-attack survivor from Mumbai took India by storm when she started sharing beauty tips in a series of beauty vlogs called 'Beauty Tips by Reshma'. She ended each of them with the most important tip - sign the petition addressed to Mr. Narendra Modi, the Prime Minister of India, to enforce the ban on over-the-counter sale of acid.

Cannes Contenders: BBDO Japan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Phodographer.2.jpgMars Petcare: PhoDOGrapher
BBDO Japan

To demonstrate Mars Petcare's real understanding of the relationship between pets and their owners, they released a charming online film for National Smile Day in Japan.

The film features owners talking about their love for their dogs and how they feel like one of the family. At a photography portrait shoot they are then surprised to see that it is their own dogs racing up a specially built gantry taking photos. Naturally the smiles are huge at this guest photographer and the results are seen at the end of the film.

The premise is simple - owners love taking photos of their dogs and just looking at them makes their owners smile. Imagine how big the smile would be if the tables were turned and their own dog took the pictures.
Vikas Mehta.jpgLinTeractive has unveiled a proprietary framework named Deep Digitisation at a major regional industry event today, in Singapore.
Digital Transformation is a subject gaining currency, both as an opportunity and a cause-of-concern, across the industry over the past year. LinTeractive's framework, Deep Digitisation, looks at re-imagining organizations for a digitized environment, leading to transformation as the outcome.
Eight months ago, the agency set up a task-force of technologists, designers, analysts and strategists, to develop approaches that could help large organisations evolve for a digitised environment. The team, led by Sumanta Ganguly, Executive VP - LinTeractive, came up with several hypotheses and some prototypes that eventually led to the Deep Digitisation framework. The agency claims to have tested alpha versions of it with some of its existing clients to establish applicability and robustness.

Cannes Contenders: VML Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-13 at 1.29.28 pm.jpgMicrosoft: Flubbles
VML Australia
Flubbles showcases the collaborative productive power of Office 365 and its cross-device capabilities as we follow the story of Julia, an 8-year-old girl, as she brings her idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.
Bruce_Matchett_BANJO (1).jpgBanjo has lured creative veteran Bruce Matchett to join the agency as a partner and executive creative director, as the agency adds new clients Ausgrid and Destination NSW.

Matchett returned to Australia earlier this year from Singapore, where he was creative head of SapientNitro.

At Banjo he joins founding partners Ben Lyttle and Andrew Varasdi, who started the agency in 2008.

Says Varasdi: "Bruce has had an incredible influence on Banjo in a very short time, and has been instrumental in our recent new client wins. He is not just a world-class creative, he's also at the forefront of the digital platform and his background in Australia means he truly understands this market."
Coca Cola Rio Olympics3.jpgCoca-Cola China has unveiled its Olympics-themed advertising campaign that will lead up into this summer's Rio Olympics. The campaign leverages global "That's Gold" marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a "Gold Moment."

"Our challenge was to redefine 'That's Gold' in a way that would resonate with Chinese consumers," said Richard Cotton, Head of Creative Excellence, Coca-Cola China. "We focused on humanizing the athletes by bringing the Olympic story to life through values that that we can all relate with."


Pooja Jauhari elevated to CEO at The Glitch India

Pooja Jauhari.jpgThe Glitch India has promoted Pooja Jauhari to the post of Chief Executive Officer with immediate effect. In this new role, Jauhari will be taking charge of all the agency business nationally and will help carry the company vision forward as they expand into newer markets both locally and internationally. Jauhari (pictured) was leading the Strategy and Business function prior to this in her role as Vice-President, Client Strategy at Glitch. She comes with a vast array of experience of over 12 years in companies like Unilever, JWT, Contract Advertising and World Wide Media.

Speaking more about the new appointment, Rohit Raj, Co-Founder & Right Brain at The Glitch said, "Pooja has been a key part of our evolution & growth as an agency and has been taking decisions and moving the company forward the way we would have and sometimes better than we would have. We feel very fortunate to have someone as talented as her to run the company and this frees up time for us as founders to concentrate more on our core areas of expertise and help scale the company further."
Link TVC Still copy.jpgLink and DDB Group Hong Kong have partnered with ViuTV on a series of reality TV-style TVCs to put the benefits of Link's intuitive Park & Dine app to the test.

Reminiscent of US TV series and reality game show "The Amazing Race", the campaign stars actress Christine Ng and composer/ musician Andrew Lam as an odd couple with conflicting personalities. Comedy ensues as the unlikely pair tries to navigate everyday situations including parking, dining and shopping.

Dentsu.jpgOtsuka Pharmaceutical Co. Ltd. has been named the winner of the Dentsu Advertising Grand Awards, taking the highest honor in the Japanese advertising industry. The recipients of the 69th Dentsu Advertising Awards were announced by the Dentsu Advertising Awards Screening Committee, an independent body. This was the first time that Otsuka Pharmaceutical Co. Ltd. has received the Dentsu Advertising Grand Award.

The winners of the top awards at the 69th Dentsu Advertising Awards are listed below:

Dentsu Advertising Grand Award - Otsuka Pharmaceutical Co. Ltd.        
Dentsu Advertising Awards
Newspaper - Ishiya Co. Ltd.
Magazine - Canon Marketing Japan Inc.
Radio - Daiichi Sankyo Healthcare Co. Ltd.
Television - Otsuka Pharmaceutical Co. Ltd.
Out-of-Home Media - Panasonic Corporation
Digital Media - Kobayashi City, Miyazaki Prefecture
Activation Planning - Matsumoto Apple Association
Innovative Approach - Roppongi Shopping District Promotion Association
Dentsu Advertising Awards Special Award - KDDI Corporation
Panadol campaign.jpgGrey Group Singapore's idea for Panadol's new global campaign was ambitious. The agency wanted to use Panadol's distinctive capsule shape as a visual metaphor. The aim was to present the unique capsule shape of most Panadol products as an astonishing capsule-shaped planet.

From this planet, it would launch its stories of the real-life situations that Panadol helps to keep going even when pain has struck. Grey also wanted to integrate capsule shapes into the live action footage, to underline Panadol's role in allowing "life to take place" regardless.

Jagdish Acharya- Founder and Creative Head, Cut The Crap.jpgCut The Crap (CTC) Mumbai has been appointed as the lead agency to handle three brands of Cycle Pure Agarbathies.
Commenting on the appointment, says Arjun Ranga, Managing Director, Cycle Pure Agarbathies, "We did look at a few agencies. We decided to go with CTC because of their proven brand building capabilities. These are brands that will take center stage in the coming years and I am happy to have CTC partnering us towards that goal."
"I am delighted to announce our partnership with Cycle Pure Agarbathies that covers Heritage, Vasu and Om Shanthi brands from their portfolio," said Jagdish Acharya, Founder & Creative Head of Cut The Crap (pictured left).
Ranga said, "We have rationalized our portfolio of brands to sharply position, build and lead all segments of the market. Further, we have major plans to brand the commodity market for pooja accessories through Om Shanthi."

Cannes Contenders: Ogilvy Philippines

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

OgilvyBkk2.jpgKnorr Seed Book
Ogilvy & Mather Philippines
Studies show that when kids are involved in preparing vegetable dishes, they are more likely to eat them. So to help fight undernourishment in children in the Philippines, Ogilvy turned a popular folk song about vegetables into a book. The twist? Kids can plant each page of the book to grow the different vegetables mentioned in the song. By placing the book in children's hands, they are now more excited to grow healthy themselves.

Cannes Contenders: BBDO Greater China

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Snickers A2 Board_core value.jpgMars Food: Snickers Hungry Slip-ups
BBDO Greater China - Hong Kong

'Hungry Slip-Ups' was a powerfully simple campaign that completely endeared the Snickers brand with the people of Hong Kong.

Where Snickers turned notorious public figure slip-ups in Hong Kong into posters attributing them to hunger.

Cannes Contenders: Cummins&Partners Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-13 at 1.23.08 pm.jpgFox Sports: We're A FoxSporting Nation - Ad-free
Cummins&Partners Sydney
A typical conversation on a Friday afternoon in the office, but with a twist. Two guys talking about how much they and their mates are really looking forward to watching the Ads on the Weekend instead of the footy. It strongly (and humorously) makes the point that Footy coverage shouldn't be interrupted and by commercials (a key benefit of FoxSports), because we're a Footy-loving nation not an Ad-loving nation.

Cannes Contenders: Isobar Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Uniqlo 1-thumb-400x527-200278.jpgUniqlo: UMOOD
Isobar Australia
When it comes to fashion, most purchases are guided by the heart - impulsive and easily influenced by trends. UMOOD challenged consumers to do the exact opposite.

By using neurotechnology in-store to determine their mood, we recommend a t-shirt to match and invited customers to shop with their heads instead of their hearts. In a world-first for the retail industry, UMOOD read the brainwaves of shoppers and made it part of the purchase process - taking the concept of a personalised retail experience to a whole new level.
Tambuli Judging.jpgThe Executive Jury judging session for the Asia Pacific Tambuli Awards 2016 creative awards has commenced at the Fairmont Hotel in Manila.

The panel is headed this year by Jury President David Guerrero, Creative Chairman BBDO Guerrero with jury members Andy Greenaway SapientNitro Chief Creative Officer Asia Pacific; Norman Tan, North Asia Chief Creative Officer JWT and China Chairman; John Merrifield, Chief Creative Officer Google Asia Pacific; Sompat Trisadikun, Chief Creative Officer Leo Burnett Thailand; Aste Gutierrez, BBH Asia Pacific Regional Creative Director for Nike; and Brandie Tan, Executive Creative Director, PublicisJimenez Basic Manila.

The winners of the Asia Pacific Tambuli Awards will be announced at a black-tie dinner presentation tomorrow night, following the adobo-Tambuli all day conference.
Dream Cruises.jpgAfter a competitive pitch Leo Burnett China has been selected to launch Dream Cruises, the first-ever Asian luxury cruise line. Leo Burnett will support the Dream Cruises marketing communication strategy with their creative solutions.

Dream Cruises is the new cruise line created by Genting Hong Kong, a leading corporation principally engaged in the business of cruise and cruise related operations along with leisure, entertainment and hospitality activities for over 20 years. The company unveiled their plan to claim Asia's premium cruise market with the introduction of Dream Cruises last November, and called for a pitch to launch the brand.
Canon InstaZoom HighRes.jpgIn an effort to target millennials who are active users of social media Dentsu Singapore launched 'Canon Instazoom' for the Canon Powershot SX60 HS - a digital compact camera with the world's leading 65x zoom lens.
Dentsu Singapore and Canon devised a solution that would get digital natives to discover the Powershot SX60 HS and its unique selling point - a compact body that packs a competitive zoom range. Innovatively using the lack of a zoom feature on popular photo-sharing platform Instagram, Canon utilised the app's tagging function to create an interactive, zoomable picture to showcase the Powershot SX60 HS zoom capabilities.

Mylene_Ong_ColensoBBDO_LR (1).jpgColenso BBDO/Proximity has significantly enhanced its strategic offering with the appointment of Mylene Ong.

Lured from the head of strategy role at BBH Shanghai, her appointment completes a revitalisation of the strategic planning offering at College Hill that has seen the team grow to a dozen planners with a diverse skill set that spans today's strategic requirements of a creative agency.

Ong (pictured) has nearly 20 years of experience at some of the world's top agencies including BBH, JWT New York, M&C Saatchi and TBWA and has directed strategy for major brands including IKEA, Lynx, Smirnoff and Nestle.
Silvia Pasaribu.jpgBBDO Indonesia has appointed Silvia Pasaribu as client services director. With over 18 years of experience, Pasaribu will be a tasked with developing solid client relationships, fostering agency talent, and championing creative excellence. 

Prior to joining BBDO, Pasaribu (pictured left) spent 9 years as a group account director at Ogilvy & Mather Indonesia, working on brands such as Dove, Coca-Cola, Volkswagen, and CIMB Niaga. She has also worked on clients such as Telkomsel and McDonald's at Leo Burnett Indonesia.

"When I talk to people from BBDO, they point out the same things," Pasaribu explained. "It's a place where they are happy to work at, a supportive environment that constantly stimulates everyone to create great stuff and bring out their best. I think we share the same idea on what makes a great workplace. I'm glad to be part of the team."

Intan Mokhnar, managing director of BBDO Indonesia believes that this is a strategic move for the agency. "Silvia is a great addition to the BBDO family, with an impressive track record with clients. I'm delighted to have Silvia on board and I have no doubt that she will bring positive changes to her new role here."

You never come all the way back

img_0001.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"For my part I travel not to go anywhere, but to go. I travel for travel's sake. The great affair is to move." - Robert Louis Stevenson

When I was young I detested travel. This was probably because I moved around so much. I went to sixteen schools because my father was a hotel manager. OK, I may have been expelled once or twice as well. It felt like every term I was the new boy. Growing up and living in hotels also probably didn't help this feeling of transience. However, on the upside room service is a wonderful thing and I can recite certain spaghetti westerns word for word.
Adam-Hilton-Noisy-Beast.jpgFull service agency Noisy Beast, with offices in Melbourne, Sydney and London, has announced its plans to establish a China office following successfully winning the Biostime infant formula account. Biostime is a fully imported leading Infant Formula Brand in China. Biostime International recently purchased another one of Noisy Beast's clients Swisse Wellness.

Says Adam Hilton (left), managing director of Noisy Beast: "Biostime's opportunities for growth are enormous. We're thrilled to be working with them to develop a new strategic direction for the brand in China, and look forward to successfully launching the brand into Europe and Australia."

Says chief executive officer of Biostime, Fei Luo: "We have been extremely impressed with the work that Noisy Beast has done for Swisse as we now look to utilize them to build on the strength of the Biostime brand globally."

Noisy Beast employs over 50 people in Melbourne, Sydney, London and China with clients including Swisse Wellness, Swann Insurance, Infiniti Cars and PGT. 
VisitBritain.jpgThe winners of the 37th annual AWARD Awards have been announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.

Held at Carriageworks in Sydney as part of Semi Permanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards.

The award for Agency of the Year was presented to Y&R New Zealand, which also took home the most gold pencils of the evening, scoring nine across PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.

Asia scored 1 Gold, 6 Silver and 4 Bronze awards. Ogilvy Beijing picked up the only Gold for Asia for Visit Britain's "Great Chinese Names for Great Britain" which also won a Silver and Bronze award.

38 finalists to contend in Hong Kong Effie Awards

Kitty Lun & Viveca Chan.jpgAfter rounds of intense judging, the 2016 Hong Kong Effie Award has shortlisted 38 Finalists from more than hundred submissions this year.

The Effie Awards, organized by the HK4As in the Hong Kong market, is recognized by the marketing industry globally as one of the pre-eminent award honouring campaigns that demonstrate effectiveness and results. The Association of Accredited Advertising Agencies of Hong Kong (HK4As) launched the Effies in Hong Kong since 2004 and is now into its 13th year.

After two rounds of judging by a jury of 15 renowned advertising and marketing professionals, led by Jury Chairmen Kitty Lun (pictured left) and Viveca Chan (right), the process whittled down 38 finalists from 12 agencies to compete for the Awards across 14 categories. The finalists yielded 4 Golds, 6 Silvers and 5 Bronzes, and a Grand Winner was also produced. DDB Group Hong Kong got the highest number of finalists with 9, 7 of which are for McDonalds. Ogilvy & Mather follows with 6 finalists.

Cannes Contenders: Whybin\TBWA, Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

EqualFuture- Smart Girls.jpgANZ: Equal Future - Smart Girls
Whybin\TBWA, Melbourne
ANZ bank wanted to create a conversation around gender equality, with the intent of empowering women to achieve financial success. We started with a troubling insight. Girls speak before boys do, and read before boys do. Yet women often end up far behind men financially, earning on average $700,000 less over their lifetime. To protest this bias, we created an online film directed by Oscar winner Jane Campion.
Free my Voice.jpgThis online film titled 'Free My Voice' was created by Grey Singapore for The Daily Times.

Intuition.jpg76 Director Dan Gifford delivers a dose of automotive excitement in this spot for the new Mercedes Benz E-Class. It's an extraordinary piece of technology - a car that can 'think' ahead and take decisions to avoid danger, evade traffic and improve its driver's quality of life. The film's central theme - in line with the Mercedes' special abilities - is 'intuition', embodied by an ultra stylish and accomplished E-Class driver.

John Teoh.jpgGuardian Health and Beauty Malaysia has appointed BBDO as its creative agency for all Guardian Malaysia's marketing campaigns starting August 2016 for a period of 2 years. Part of the Dairy Farm International Group, the Guardian brand is the largest health, beauty and personal care chain in Malaysia operating over 430 stores nationwide. It is one of the most iconic and trusted brands in Malaysia with a strong heritage of over 50 years.

John Teoh, General Manager of BBDO (pictured) said, "We are excited at the prospect of working with Guardian given the brand stature in Malaysia and have been tasked to evolve the Guardian brand in the long term whilst managing their day-to-day retail communications covering ATL, BTL and digital."

Christina Low, Marketing Director of Guardian said, "The appointment followed after a highly contested pitch in which BBDO had demonstrated a solid creative offering delivered through strong insights on how to propel our brand forward. We believe their appointment will support and strengthen our engagement with our audiences, leveraging on Guardian's brand values of Trust, Passion and Inspiration"
Screen Shot 2016-05-27 at 9.43.51 am.jpgJ. Walter Thompson Company worldwide chief creative officer Matt Eastwood has shared his thoughts on what it means to win at LIA in a new video released today.

The LIA entry system is now open with the deadline on June 10. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016.

AdaAqua.jpgCase Study: Y&R and VML Indonesia's #adaAQUA campaign for Danone Waters Indonesia was recently crowned as the country's only winner at the APAC Effies 2016 - firmly embedding the brand into everyday vernacular and increasing already market-leading sales by almost 20%.

Right to write.jpgAccording to the 2014 Education For All Global Monitoring Report (GMR), India currently has the largest population of illiterate adults in the world with 287 million. This is an alarming 37 per cent of the global total. With their firm belief in education for all children as a powerful tool for advancement, Child Rights and You (CRY) America, launched its 'Right to Write' campaign to ensure children across CRY America supported projects in India go to school and complete their education.
Subbu & Shivil.jpgDDB Mudra North India has promoted Subhashish Datta and Shivil Gupta to Executive Creative Directors, DDB Mudra North. In their new roles, Datta (pictured left) and Gupta (right) will report to Sambit Mohanty, Creative Head, DDB Mudra North and will be based out of agency's Gurgaon office.

Both Datta and Gupta have been instrumental in adding to the creative strength of the agency. Their knowledge and experience have helped the agency grow and set new standards of creative output. Together they have successfully worked on key brands like Aircel, Adidas, Wrigleys, Dabur, McVitie's, Dhara, Carrier etc.
Seeds of the heart.jpgIn Korea where smartphone penetration rate is high, family and friends often experience communication breakdowns due to their over use of smartphones. In order to solve this issue, Korea's largest telecommunication company KT Corporation in conjunction with Playground Seoul introduced an app called "Seeds of the heart" to help users change their smartphone use behavior and understand the importance of communication. 

Helpmet 1.jpgThe world's 2nd highest number of motorcycle accidents happens in Thailand. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it's too late. When the time is ticking, is there something that can help riders when they need it most?


Cannes Contenders: TBWA\Hong Hong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Text From Your Ex.jpgTBWA\Hong Kong
AIDS Concern: Text From Your Ex

To the majority of people in Hong Kong, statistics about HIV are simply numbers. They are in constant denial of the fact that they or their loved ones could potentially become victims of HIV. This is why TBWA\Hong Kong and AIDS Concern created a microsite that allowed concerned friends and family to send a 'TEXT FROM YOUR EX' to encourage at-risk individuals to book HIV tests. An anonymous SMS, which appeared to come from an ex-partner, told the recipient that they recently discovered they might be HIV+. It was immediately followed by another SMS, revealing AIDS Concern as the source of the message, and provided a call-to-action that drove people to a microsite where they could make an immediate booking. With an important message to share, it was crucial to send one that couldn't be ignored - a text from your ex.
Suraj Pombra.jpgPublicis has appointed Suraj Pombra as Executive Vice President for the Publicis Capital Mumbai operations. In this role Pombra will oversee all operations of Publicis Capital in Mumbai, while reporting in to Hemant Misra CEO Publicis Capital.
Pombra (pictured left) discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding and running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.
Misra said, "Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business."
Mandalay Bottle_Crop LR.jpgBrand Union Hong Kong has partnered with Heritage Spirits Limited to produce an export version of the popular rum brand, Mandalay Rum. The iconic drink has been distilled and bottled in Mandalay, Myanmar since 1886.

The export brand, also known as "The Governor's Choice", is currently only available in Asia and was created to test the waters for potential larger scale exports to European and American markets. Brand Union was tasked with creating a suite of branded materials from scratch, including the design of the bottle, packaging and marketing collateral.

The latest addition to the line expresses the singular personality of Mandalay in a light-hearted way. The Governor's Choice celebrates the colonial period when the rum was first produced, evoking a world of eccentric colonial settlers and parodying life in a rum-soaked Mandalay township. The bottle itself is inspired by antique rum receptacles and includes engravings to achieve an antique patina. The pattern work was inspired from carvings found at ancient Mandalay temples.
Ali Shabaz new (16).jpgAd Stars has announced that Ali Shabaz, Chief Creative Officer at Grey Group Southeast Asia, will sit on this year's Executive Jury panel.

Shabaz (pictured left) will travel to Busan, South Korea, a few days prior to Ad Stars 2016, which runs from 25th to 27th August. Together with his fellow Executive Jurors, he will vote on his favorite entries and debate this year's Grand Prix, Gold, Silver and Bronze winners across 18 categories.

"It's a true honor to be joining the Executive Jury of Asia's fastest growing advertising awards festival. Ad Stars is a relatively new festival in comparison to some of the more established shows, but I love the way it champions creativity not just in Asia but globally," said Shabaz, who was promoted to the role of CCO of Grey Group Southeast Asia in January 2016 from his previous role as CCO of Grey Group Singapore.
Shiv SethuramanB&W.jpgCheil India continues to show strong new business momentum with its appointment as the Social media agency for UCWeb India, an Alibaba mobile business group company.
UCWeb is a leading provider of mobile internet software technology and services. Its international product portfolio includes a mobile browsing service (UC Browser), app and game distribution platforms (9Apps), a mobile traffic platform (UC Union) among others. UC Browser, the flagship product from UCWeb, is India's most used mobile browser with over 55% market share as of April 2016. It's also the world's No.2 and Asia's No.1 mobile browser. Cheil will handle social media duties for UC Browser in India.
How Much is Your Vote image 1.jpgIn countries where corruption is rampant, elections serve as ground zero. The Philippines is no stranger to this fact. For decades, vote buying and vote selling in the country has been so widespread it has become common knowledge, with the poor selling their votes for as little as one dollar.
To coincide with the recent 2016 Philippines election, MullenLowe Philippines designed a website to show the true cost of a vote. (how much is your vote) was launched to enlighten Filipinos to the true cost of selling their votes. Partnering with leading Philippines broadsheet, the Manila Bulletin, the site operates as a 'calculator', showing how much a voter's future is worth per day, relative to the price of selling their vote. It also breaks down the per capita cost of the country's losses, caused by unsolved problems due to corruption.
Frank1 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Frank Cartagena, creative director, Deutsch, New York.

Winner: The Time Out Mexico spot gave me a reason to care about the product, even if it was a bit morbid along the way. It's a great thing to advertise for and I hope the team keeps pushing in this direction for the brand. READ MORE...
Team Arigatos with Jillian Mercado.jpgNew York Festivals Torch Awards has announced the 2016 grand-winning team at the New York Show held at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City. IMG model and fashion blogger, Jillian Mercado presented the 2016 Torch Award to the Grand-Winning Team.
Team Artigatos won the 2016 Inclusive Design Challenge for their idea on how to develop a digital media showcase that presents inclusive design progress and success stories. The showcase will be used to introduce the Institute for Human Centered Design (IHCD) and the urgent case for practicing inclusive design in the 21st century to a wide range of global audiences at conferences, as part of presentations to global policy makers, and through strategic partnerships.  The team members will now work directly with IHCD to make their idea into a reality which will become a permanent fixture in IHCD's showroom at their Boston, Massachusetts headquarters.
martin werner.jpgYoung Director Award has announced that Bacon Production film director and founder Martin Warder will join the YDA jury as this year's president.

The YDA, organised by the Commercial Film Producers of Europe [CFP-E], began in 1998 and has seen scores of dedicated, ambitious and most of all talented directors recognised at its flagship award show held in Cannes during the Cannes Lions International Festival of Creativity. Renowned as the most important fringe event at the Lions festival, the YDA attracts over 400 participants each year and an audience of more than 1,000 people attend the screening and prize-giving.

MEC Thailand wins the digital business of Grab

mec_logo.jpgMEC Thailand has been awarded the Grab digital account. Formerly known as GrabTaxi, Grab is a mobile based booking and dispatch platform for taxis, car (economy and premium), bike (ride and delivery) and parcel delivery. The win was announced after a pitch with two other participants and means that Grab Thailand has now placed its entire media business with MEC.
Christina Vacharanetr, Managing Director, MEC Thailand, commented, "The win reflects the strength of our thriving digital team. Throughout the process we've demonstrated clear strategic leadership and understanding of Grab's business. I'm immensely proud of our team here in Thailand, and we are looking forward to help drive real growth for Grab."
Mighty_Xi'an.jpgHavas China has launched a revolutionary line dance activation for Mighty, a well known Chinese cooking oil brand, which aims to position the brand as an advocate of wellness and healthy lifestyle.

In China, line dancing has become one of the most popular modes of exercise and is gaining increasing interest among middle-aged and older people, who are the core target audience of cooking oil. Keeping in mind this trend, Mighty seized the opportunity to promote the health benefits of its products through the use of line dancing.
Cathryn Chen.jpgPublicis Communications has announced that Cathryn Chen, current General Manager of Saatchi & Saatchi Guangzhou, will head all creative agencies under Publicis Communications in Guangzhou, including Saatchi & Saatchi, Publicis Worldwide, and Leo Burnett.

In her new role, Chen (pictured) will enable the access of creative agencies (Saatchi & Saatchi, Publicis Worldwide and Leo Burnett) to specialist agencies, including digital communications specialist Nurun, strategic communications network MSLGROUP, and shopper marketing expert Arc in Guangzhou.

Cannes Contenders: Mirum Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...
magicmirror.jpgChow Sang Sang - Magic Mirror
Mirum Hong Kong

High-end Chinese jeweller Chow Sang Sang have an inventory of over a thousand necklaces and needed a solution that would make it easier for shoppers to try everything they wanted. With shoppers aged under 35 soon to account for over 53% of the region's luxury shoppers, the solution had to be digital.

Cannes Contenders: Whybin\TBWA Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

David Jones - Shot By Sound - CB-CC.jpgDavid Jones: Shot by Sound
Whybin\TBWA, Sydney
For 2015 David Jones shot its entire Spring/Summer collection imagery in a way that broke an age-old fashion trend. We created a photo shoot controlled by sound - 42 stills cameras, 6 video cameras, all controlled by the music of Daniel Johns and his band. The band played live and every beat, note and vocal triggered a camera to fire while the models walked through the set wearing the S/S collection. We captured everything needed for the catalogue, print, social, in-store and OOH. The process itself created the music video for Daniel Johns' new single "We Are Golden".
DS4S.jpgDS has launched DS 4S, its brand new "refined and dynamic hatchback", in collaboration with Publicis Worldwide's agency La Maison Shanghai. To engage with Chinese "independent business elites", La Maison Shanghai developed an integrated launch campaign for DS 4S, and engaged consumers to disregard conformity and challenge established codes.

VIEW THE SPOT (In Chinese)
Marco Versolato.jpgJ. Walter Thompson has appointed Marco Versolato in the dual role of Chief Creative Officer of J. Walter Thompson Singapore and Global Executive Creative Director for Lux.
During his career, which spans more than two decades, Versolato (pictured) has worked on the creative campaigns for brands like Ita Bank, InBev's Guaraná, Intel, Telefônica-Vivo, Whirlpool, McDonalds, L&G, and Johnson & Johnson. His work has earned him more than 30 Lions from the Cannes Lions International Festival of Creativity and has also been recognized and awarded at key industry festivals like D&AD, One Show, Clio, and El Sol. In 2010, Versolato represented Brazil as an Outdoor jury member at the Cannes Lions festival.
Coca Cola That's Gold.jpgMcCann Worldgroup China uses a series of video clips edited to an iconic Tom Jones tune, "It's not Unusual", in a spot spreading happiness for Coca-Cola - That's Gold.


Cannes Contenders: Ogilvy Vietnam

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Poisoning Rhino horns.jpgRhino Rescue Project: Saving Africa's Last Wild Rhinos By Poisoning Them
Ogilvy Vietnam

In Vietnam, unprecedented demand for illegal rhino horn was leaving rhinos dying in agony and on the verge of total extinction. Ogilvy & Mather Vietnam aimed to kill the trade itself by turning rhino horn from a 'priceless' status symbol into worthless poison. It began by infusing African rhino horns with a poisonous cocktail that's harmless to rhinos - but if consumed by humans can induce nausea, vomiting, paralysis and potentially death. Public health warnings were simultaneously launched to ensure every poacher, trader and buyer knew the risks involved, while international fundraising efforts helped to extend the costly horn treatment program - and kill Vietnam's rhino horn trade for good.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.


Cannes Contenders: Ogilvy Singapore

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Singtel-Firecracker_Digital.jpgSingtel Firecracker
Ogilvy Singapore

When the Singapore government imposed a ban on firecrackers in March 1972, they put an end to a tradition for millions of Singaporean Chinese. We introduced Singtel Firecracker - the world's first co-created firecracker with mobile phones. To begin, people just had to visit the web app on with their mobile device and tap start. Then get their friends and family to join in by scanning the QR code. Chain the phones up and they were all set to go. Now, they just light it up.

Sequentially, each mobile phone plays a 5-second moving image of a lit up firecracker. With precise calculations in timing, the web app was programmed so mobile phones were able to anticipate when the clip on the previous phone was ending and when to trigger the firecracker on their own screens. This helped Singtel Firecrackers achieve a seamless, continuous roar of a real firecracker.

Cannes Contenders: TBWA/Korea

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Adidas Store on a Ciff.jpgTBWA\Korea
adidas Korea: Store on a cliff

TBWA\Korea created a disruptive campaign to attract a younger audience to adidas' 'terrex boost' product line. A pop-up store was created outside a department store in Seoul to allow the public to experience the terrex boost. Not just any ordinary pop-up store, but one that was situated at the top of a 10 metre high cliff - designed to look and feel like a real mountain. People were encouraged to try on the terrex boost and participate in a time-trial to reach the 'Store on a Cliff'. The faster the climb, the bigger the discount received.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

83ff88ea72d310d9fbb4de5a_560x560.jpgEmad Tahtouh, director of applied technology at Finch, will be jury president of The NEW at London International Awards (LIA) 2016.

Says Tahtouh on The NEW and the characteristics of its entries: "The NEW category at LIA is such a wonderfully challenging and exciting experience. By very definition, the work must be considered unique or special in some way. However these are not easily identifiable or agreeable by consensus."

Regarding the opportunity to chair the Jury, he adds: "Whilst a lot of other categories have clear metrics and years of previous work by which to measure and compare, 'The NEW' does not have that luxury. For me, that's the most exciting aspect to the medium. For the jury, watching, experiencing, discussing and awarding work which we consider to be groundbreaking or revolutionary, will result in the most thought-provoking and exhilarating conversations we will have all year."
LTA hi-res.jpgDentsu Singapore has announced recent double wins from Land Transport Authority (LTA) and National Environment Agency (NEA). LTA has retained Dentsu for the Graciousness campaign, following a two-year collaboration, while NEA has appointed the agency to undertake the communications strategy for 2016 Clean and Green Singapore campaign.
Following the success of its Graciousness campaign (visualized above) which features five cartoon figures including Move-in Martin and Stand-up Stacey, LTA has once again appointed Dentsu Singapore to be its creative partner to work on the continuous strategic communications and media planning for the next phase of the campaign. The campaign will also be supported by Dentsu Singapore's sister agency - Dentsu Mobius Media (DM2), with its digital and media expertise.
Word Debt3.jpgUnder the pressure of financial crisis, education spending in Greece has been reduced by 45% and more than 1000 schools have been closed since 2011. As a result teachers are forced out of work and students have been pushed into overcrowded classrooms and forced to travel long distances each day to get to their nearest school.

In light of these statistics, The Smile of the Child in partnership with HealRWorld is working with Geometry Global Hong Kong and Geometry Global Moscow to assist children in need in crisis-hit Greece. "We owe a cultural debt to Greece" said Julian Hernandez, Executive Creative Director Geometry Global Hong Kong. "As many of the most commonly used words in English and other European languages are of Greek origin, shouldn't we find a way to pay them back?"

Banjaras.jpgIndian's obsession with fairer skin dates back to immigrants, conquerors and rulers from the west with fairer skin lauding it over the `local' or native Indians which later got defined into a caste system where dalits or 'untouchables' often had much darker skin than the upper castes. The innate implication is that if you have fair skin, you are somewhat superior to others around you. Most of the well-known FMCG companies are encashing upon this paranoia which is deep-rooted in our culture. Such advertisements encourage the notion that a fair girl is the definition of a beautiful girl, and that this skin color would ensure that she goes through a hassle free marriage and fulfill her every dream.

To enhance it's positioning of being known for its natural range of hair and skin care products, Banjara's supports a movement against colour bias in India called "#proud of my colour".

Pepperfry TVC Snapshot 1.jpgPepperfry's vision is to help 20 million customers create beautiful homes by 2020. As the market leader Pepperfry has taken on the task of expanding the online Furniture category through this new 360o Marketing Campaign by L & K Saatchi & Saatchi India.

gwyneth-paltrow-goop (1).jpgCannes Lions has today confirmed a show-stopping roster of speakers set to keep the red carpet firmly in place outside the Palais des Festivals. Some of Hollywood's most famous will unite with industry stars to share insights and inspiration as part of the biggest programme in the Festival's history.

Oscar-winning directors and actors will talk visionary, risk-taking and creative bravery - themes at the heart of branded communications. Acclaimed director Alejandro G Iñárritu, winner of successive awards for films Birdman and The Revenant, will discuss making mould-breaking cinema with Tham Khai Meng, co-chairman, worldwide chief creative officer, Ogilvy & Mather. Multi-Oscar winning director, screenwriter and producer, Oliver Stone, will share his views on filmmaking, politics and culture with the Guardian.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgIn our latest "postcard from..." series, Chris Kyme wonders if Hong Kong is working too hard.

Does our Hong Kong industry work too hard? I grew up in an ad industry where the philosophy instilled in us was definitely work hard play hard. You worked your asses off to crack briefs and deliver the goods..then you went out to let off steam. Of course for me it was also about being young free and single and totally into what I was doing. There was no line between work time and off time. And, unless you're a creative genius (which last time I looked I'm definitely not!) the only way to crack out anything good was bloody hard work. Fast forward to Hong Kong today and you can definitely say that the hard work ethic is still there. But also chuck in mad work ethic. Crazy late hours work ethic. Nothing but work ethic.

Cannes Contenders: GPY&R Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

DDraught.jpgYoung Henry's: Drought Draught
GPY&R Australia
Australia has a lot to lose from climate change. But most Aussie's didn't care. But there's one thing they did care about. Beer. Climate Change will increase the frequency and severity of droughts, impacting beer's main ingredients - barley, hops and water. So to highlight the issue Young Henrys, one of Australia's leading craft brewers, created Drought Draught. A poor quality beer brewed under drought conditions that lets people taste the effects of climate change.
3 (1).jpgAfter ECD roles at J. Walter Thompson Melbourne and sister agency BlueHive Australia, Rich Muntz is headed for Berlin as CCO of a new Innocean Worldwide office.  

Jeremy Craigen, global CCO, Innocean Worldwide, who is in Sydney this week, told CB: "Berlin is gunning for the title of 'start-up hub of Europe', what better city to open a new Innocean venture."

Beyond a European creative hub for Innocean offices in Frankfurt, London, Madrid, Paris, Milan, Moscow and Istanbul, Craigen has added expectations of the new agency: "I've challenged Muntzy to approach Berlin as a true 'start-up'. New office, new team and new ways of taking our clients' brands to market."  

While at J. Walter Thompson, Muntz lead a creative resurgence of the agency brand in Melbourne, with multiple wins at Cannes, D&AD, Spikes, AdFest, OneShow and Clios.  He was then seconded to BlueHive Australia to relaunch the Ford brand. 

Cannes Contenders: Grey Hong Kong/Shanghai

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Firstphoto_Lastphoto_Mar 12 2016_026.jpgJoy of Life: First Photo Last Photo
Grey Hong Kong/Shanghai

Killed, aborted or neglected, at least 100 million girls have disappeared - and the number is still rising. In many cultures and countries, gendercide is still prevalent due to the strong preference for sons over daughters.

In Hong Kong, sex-selective abortion is illegal but many have found ways around the law, thus, creating a plight where an ultrasound scan of an unborn girl becomes her death sentence.

Cannes Contenders: Ogilvy Jakarta

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

MOTHER_Paramex.jpgParamex: Mother, Nerd, Playboy
Ogilvy Jakarta

The triggers of tension headaches are revealed in these posters for Paramex.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

Cannes Contenders: Ogilvy Gurgaon

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Aeroplane.jpgPhilips India Ltd: Philips LED Storm - Aeroplane, Boat, Cycle
Ogilvy Gurgaon

In the age of out-of-the-world gizmos, super hightech stuff and such, torch, no matter what different light it threw, was not the most interesting of products. So to try and attract attention to it, the effort was to design communication that was larger than life. Communication that was attractive enough to give a beautiful sheen to the product. And compared to the rest, make it different as night and day.



Michel Mommejat - MWG JP -1.jpgMcCann Worldgroup Japan has appointed Michel Mommejat as Managing Director, Digital, Data & Technology. Mommejat comes with 20+ years of experience and a career spanning from Europe to Asia, in a range of global, regional and local roles.

Mommejat (pictured left) has been appointed to oversee business transformation and the digitisation of the McCann Worldgroup companies to maximise potential in a fully integrated, digital era. He relocates from Singapore and will report directly to Charles Cadell, Representative Director, President & CEO of McCann Worldgroup Japan (and President, McCann Worlgroup Asia Pacific).

A digital marketing expert, Mommejat has been a critical player in driving the digital acceleration and data transformation of several organisations and brands both in B2C and B2B categories.
OrchardPic1.jpgWhile advertising agencies are busy creating campaigns to get others to "Go Green", Orchard Advertising has chosen to "Go Green" by planting tree orchards for farmers.
"Planting a tree is the single most effective action an individual or organisation can take to truly heal the earth" says Janet, Founder,, the tree planting partner of Orchard Advertising.
She further adds, "We can turn off lights, use LED lights and drive an electric car to reduce our emissions. But this slows down the rate of global warming. Only trees cool the globe and reverse global warming as only trees can absorb the greenhouse gases and act as carbon sinks."
Marco Polo Club.jpgEight Partnership Hong Kong, together with Cathay Pacific, has launched a new brand, design and communications strategy for Marco Polo Club, the loyalty programme of Hong Kong's global airline.

Developed in close collaboration with the Marco Polo Club team, the new strategy aims to revitalise the brand, placing greater emphasis and pride in the sense of belonging and highlighting the diversity of its membership. The effort is part of the premium carrier's ongoing long-term rebranding process. Eight introduced a more refined approach to the design and developed a brand strategy that intends to recapture the romance of travel for the airline's most loyal passengers.
White Cane Day.jpgSri Lanka has 200,000 legally blind people and over 400,000 visually impaired persons, out of a 21 million population. In many cases blindness can be cured if a healthy pair of eyes are available. But at any given time the eye depositories have less than half the required amount.

The Sri Lanka Eye Donation Society, the main organization involved in devising strategy and programmes for the country's blind problem, wanted to use the White Cane Day to leave a lasting message with the sighted public about the importance of eye donations and encourage more pledges.

Roadeo.jpgAs a cycle brand that's targeted towards young urban boys, Hercules Roadeo has always been an inspiration for the bold, fearless and trend-setters. Its range boasts of stylish steel and alloy designer frames that make it the preferred choice of the young guns today. To further demonstrate this, TI Cycles has rolled out a campaign that establishes the dominant positioning of Hercules Roadeo.


Leicester City meet Boaty McBoatface

imgres.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

(The following was written prior to Leicester City winning the EPL)

"Let's have some new cliches."
-Samuel Goldwyn

My friend and kindred blog spirit, Rich Siegel, writes a fantastic blog called RoundSeventeen. Recently he told me a story about pitching an idea. It was for the Olympics. The idea was simple. Do a campaign about the athletes that come stone last at the games. He and his partner Jerry Gentile understood the power of showing an athlete just making it to the Olympics. How that makes them the true winners of the games. It would show the real spirit that creates the Olympic flame. Just imagine the stories that could be told. They were very excited.

YDA extends entry deadline to Sunday, May 29

YDA LAST CALL FOR ENTRIES.jpgYDA extends the deadline for entries to the new date of Sunday, May 29. This is the last call for entries.

If you need any help finalising your submissions, or if you are worried you may not have time to complete your entries, please get in touch with

The 520 Kiss Affair campaign Digital Outdoor-a.jpgAlibaba, founded by Jack Ma, has created another new "festival" after the success of "Double 11" (Singles' Day, which is now the largest e-shopping day in China). "520", known as a non-official Valentine's Day in China, with the same pronunciation of "I love you" in Chinese, is now redefined by Alibaba as the "Auction Day", since Alibaba has just combined Ali Auction, the on-line auction platform, and Xian Yu, the biggest second-hand online market. In order to promote its brand up-grading and the newly defined "festival", Alibaba entrusted & Creative Lab Shanghai with the brand marketing campaign.

Shree 2.jpgCotton Collection is a fashion retailer who has built a strong reputation for absorbing, reimagining and carefully incorporating the island's unique identity in to its products.  

For its foreign market, the retailer wanted to design a brand that captures not just the essence of Sri Lanka, but also a concept that creates empathy, admiration and curiosity for its rich culture.

High School Girl.jpgNew York Festivals International Advertising Awards competition has announced the 2016 award-winners at the New York Show gala held at the renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York City. The annual event celebrating the World's Best Advertising & Creative Communications kicked off with a cocktail reception followed by the awards ceremony and after-party to toast trophy-winners from around the globe.
This is the first time in the six year history of New York Festivals Executive Jury that two outstanding entries were selected unanimously to receive the coveted Best of Show Award.

"High School Girl?" and "Mc Whopper" earn best of show awards, Remy Cointreau/Louis XIII Honored with brand of the year and BBDO named network of the year.
Youth Guardian Foundation_Bloody Devils.jpgLeo Burnett Group Thailand has designed a series of posters with photographs of young kids attacking people violently to demonstrate that playing violent games can make children more aggressive and use violence in a real world.

Credits - Chief Creative Officer: Sompat Trisadikun. Executive Creative Director: Paruj Daorai. Creative Director: Somchai Jiu. Art Directors: Sarath Sapimon, Sompat Trisadikun. Copywriter: Paruj Daorai. Photographer: Chub Nokkaew (Chubcheevit Studio Bangkok). Agency Producer: Sarawut Lertkittipaporn. Print Production Company: Chubcheevit Studio Bangkok. Retoucher: Chubcheevit Studio Bangkok. Print Producer: Sukij Pongpisuth (Chubcheevit Studio Bangkok).
mt expo 2015.jpgThe 54th D&AD Professional Awards Ceremony has just wrapped up tonight in London, where two Black Pencils were awarded - the highest accolade in the creative industry.

As well as being the most awarded design agency at the Ceremony, UK technology startup what3words claimed a Black Pencil for their pioneering method of communicating precise locations around the world. iyamadesign also won a Black Pencil for their spatial design of the mt expo 2015 in Japan, on behalf of masking tape brand Kamoi Kakoshi.

DOWNLOAD THE WINNERS LIST: D&AD Pencil Winners 2016.xlsx

Cannes Contenders: Ogilvy & Mather Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

KFC GROUP.jpgKFC: Finger Lickin' Good
Ogilvy & Mather Hong Kong

KFC's classic slogan - 'Finger Lickin' Good' was coming back to Hong Kong. To raise awareness we created limited edition KFC edible nail polish (Available in Original Recipe and Hot & Spicy).

Not only did it put the brand back on everyone's lips in Hong Kong, this little promotional PR stunt was heard around the world like nothing they'd done before.

Cannes Contenders: Ogilvy Auckland

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

AA - Get Back_Family.jpgAA: Get Back - Family
Ogilvy, Auckland
Alcohol dependency not only affects a person's life, but also the people around them.This campaign from Ogilvy & Mather New Zealand illustrates that insight by showing how alcohol separates you from your job, your friends and your family. Even though alcohol addiction seems overwhelming, with the help of AA there is a way back.

Cannes Contenders: Ogilvy Japan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Homeless Poster_CarPark.jpgMegamax: Homeless Bed Collection - Car Park, Under Path, Pavement, Bench
Ogilvy Japan

The number of homeless people in Japan is increasing year on year. Moreover, support is always hard to come by as homelessness is seen as a personal failure, the fate that one brings upon oneself.

To raise awareness and donations to this ongoing crisis, Ogilvy & Mather created for Megamax, Japan's leading bed and furniture mega store, and Moyai, the Japanese Association for the Homeless, the Homeless Beds Collection.

Homeless Poster_UnderPath.jpgHomeless Poster_Pavement.jpg

Cannes Contenders: GREYnJ United Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

BBQ Fulfill Dog Food.jpgBar-B-Q Plaza: The "All you can't eat" Doggy Bag
GREYnJ United Thailand

Over 200kg of leftovers go to waste every day at Bar-B-Q Plaza, all this due to our habit of ordering more than we can eat. As a solution to help reduce food waste, we gave the doggy bag a real purpose by turning leftovers into food for dogs. In collaboration with PetPal, we cooked up a well-balanced and nourishing BBQ-flavored dog food, and carefully portioned and packed it to feed just one dog - so our best friend doesn't leave anything behind either.

Cannes Contenders: Ogilvy Bangalore

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

01_Spiritual_Man.jpgGandhi Museum: Spiritual Man, Laburnum Road, Priceless Collection, Non-violence, Toilets
Ogilvy Banglore

The Mani Bhavan Gandhi Museum is one of the most important historic buildings in India. It is the very house where Gandhi lived and planned his campaigns of non violent resistance that brought our independence. The house is now preserved as a museum. Despite its massive historic importance to our nation, awareness is low, especially among millennials. The museum asked us to embark on a campaign which would raise awareness and attract more young visitors to the museum.


Cannes Contenders: The Monkeys Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

MLA_Operation Boomerang.jpgMeat and Livestock Australia: Operation Boomerang
The Monkeys
Highlighting the plight of Aussies around the world who miss out on celebrating Australia Day at home, 'Operation Boomerang' gave some of them a chance to make it back in time for a lamb BBQ. In the campaign, a team of Lamb Operatives, led by cult Australian newsreader Lee Lin Chin, repatriated Aussies from around the world for Australia Day. Along with rugby captain Stephen Moore, retired cricketer Mitchell Johnson and even the princess of Denmark were brought back home. Lambassador Sam Kekovich also made an appearance. The campaign generated 1,270 pieces of coverage. A total view of the content stand at over 5,400,000, and it has been shared over 55,000 times. Operation Boomerang also came out on top as YouTube's most watched ad for the Q1 2016.
479989627 (1).jpgFCB New Zealand creative team Matt Williams and Freddie Coltart are leaving the agency. To fund their leaving gift FCB is selling all the awards they've won since they have been at the agency. At the express wishes of the boys these awards must be sold as a group lot.

This is your lucky chance to get your hands on four years worth of precious metal and plastic, awarded for world class thinking at some of the fanciest advertising awards on the planet. The fortunate bidder will also receive a stack of two-minute award videos, crafted with the same care and love that went into the ideas. Bulk lot includes metal from Andys, AWARD, Axis, Beacons, Cannes Lions, Clio, D&AD, Effies, New York Festival, One Show and Spikes.

The pair are heading to Colenso BBDO.

Jerker Fagerstrom.jpgMcCann Australia has appointed internationally renowned creative Jerker Fagerström as executive creative director of its Sydney office replacing Dejan Rasic who has left the agency after just over two years in the role to pursue personal projects.

Fagerström (left) has established a respected reputation over a successful international career, most recently as ECD at WPP agency DT across Sydney, Melbourne and Auckland. With a background in strategy and business development, he brings a unique perspective to the creative product shaped by his experience of both the European and the Australian markets.

His appointment comes after a strong 12 months for the agency, during which it added 18 new clients, including SPRITE, Nestlé Purina, Charles Sturt University, AMP Capital Shopping Centres and Botanica Juices.
Rueben Anthony.jpgMalaysia Airlines has appointed three agencies to support the national carrier's marketing and branding strategy through digital and integrated media.

Group M and Rally Worldwide, will be working cohesively to assist the airline in driving business revenue which covers channel planning, global media buy, search engine marketing and remarketing, social media, community management as well as influencer engagement. Group M will manage Malaysia Airlines' Global Assignments.

Concurrently, Mirum Singapore will be providing expertise for Malaysia Airlines' global digital transformation initiatives to improve the airline's consumer user experience through technology, data and a robust creative and content strategy over the website and all digital applications.

The agencies will be supporting the airline for two years with an option to renew for one year.
Felicia.Tan2.jpgiris Singapore has appointed Felicia Tan as Senior Producer, a pivotal role within its newly formed global content division - Content That POPS.
The specialist proposition is focused on the creation, production and effective distribution of content to deliver extraordinary value to clients and consumers.
Highly experienced in the industry, Tan (pictured left) with over 10 years of working with clients such as Unilever, P&G, Starhub, McDonald's and Tiger Beer, she brings with her a wide-ranging production knowledge and a sharp ability to turn story ideas into impactful content, with brand messages that resonate.

As Senior Producer, Tan will report directly to Creative Director, Ed Cheong. In her new role, she will be responsible for driving the content marketing capabilities for the agency's biggest accounts, including Philips whom the agency recently expanded its remit across Asia.
NTUC_FairPrice_A_Better_Place_To_Work.jpgNTUC_FairPrice_Better_For_Our_Planet.jpgSingapore's largest supermarket chain, NTUC FairPrice, has launched its latest campaign to introduce its new brand tagline - 'Here to make lives better'.

Working with TBWA\Singapore, the co-operative of the National Trades Union Congress (NTUC) aims to convey its social mission of improving the lives of its customers, employees, and the overall community.
NappyNotes_05.jpgCheil Hong Kong and Hello Angel, the nappy brand, have redesigned the nappy to help new mums combat the baby blues.

Hello Angel's new Nappy Notes nappy range for newborns, devised by Cheil Hong Kong, has loving messages of support for new mums embedded into each nappy.

The nappies come equipped with a wetness indicator which allows mums to see messages of love, support and encouragement each time the baby pees - such as "Love you Mummy", and "You're my superhero".
pokernation logo-02.jpgAfter a multi agency pitch, Fortuity Gaming Pvt Ltd handed over the creative duties of PokerNation to Scarecrow Communications India. As a part of the extensive pitch process, the agency had to cater to every aspect related to the brand, such as brand positioning, strategy and creative.

PokerNation is an online Poker gaming website promoted by Fortuity Gaming. It has been created like a virtual nation on the Internet. A nation, for the players, by the players and of the players.
GETTY_CHARLES.jpgGetty Images, the world leader in visual communications, has launched its new global campaign "Millions of Images. Endless Possibilities" via AlmapBBDO.

The campaign seeks to show the depth of Getty Images' extensive collection of millions of images, and how through imagery, any idea can come to life. The concept features several famous faces - the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis - in an unexpected way: meticulously reconstructed only using creative stills from Getty Images.

Perform.jpgDigital sports content and media group, Perform Content, has appointed Augustine Tan to the role of Senior Vice-President in Asia.

Tan joined Perform in 2015 where he was responsible for leading distribution of rights in Perform's joint ventures with the WTA and more recently FIBA, across Asia, roles he will continue in his new position.
Deer.jpgElephant.jpgDentsu Japan has released a print campaign for Japanese organ transplant group Green Ribbon, through a special transplant operation soley done for toys. The project aims to once again infuse life to broken toys, so that the owners can play with the toys again. 

BCA_Build.jpgFollowing a pitch, Building and Construction Authority (BCA) has appointed Addiction Advertising Singapore as its integrated marketing communications agency for the conceptualisation and provision of creative counsel for its Project BUILD Competition 2016 Publicity Campaign.

Addiction Advertising was responsible for the conceptualisation of BCA's inaugural Project BUILD Competition which was launched last year.
You're Accepted - Message.jpgSadly, today's LGBTI youth still face discrimination. Young gay people often fear coming out due to online homophobia. 'You're Accepted' created by GPY&R Melbourne, is the first Facebook message that gives LGBTI youth the chance to anonymously find out how many of their friends would support them coming out.

The platform allows users to garner support from the people they're closest to and helps them gauge how their friends will react while remaining completely anonymous.

Raman.jpgIf this were an award winning movie worth watching, then Chabuton Ramen is an award winning ramen worth tasting.

Fan Ng.jpgSaatchi & Saatchi has appointed Fan Ng as Chief Creative Officer for Greater China, with immediate effect. In his new role within the Greater China management team, Ng will lead all of the Greater China creative teams, from Beijing to Hong Kong and everywhere in between. He will also work with all clients, including P&G, Mondelez, Sands, General Mills, Mead Johnson, Porsche, Mazda and GSK. Fan will continue to report directly to Michael Lee, CEO of Saatchi & Saatchi Greater China.

A prominent figure in the advertising industry since 1994, Ng has more than 21 years of creative and managerial experience. He started his career in Hong Kong, spending 12 years at Ogilvy in both Hong Kong and Shanghai before joining Saatchi & Saatchi's Guangzhou office in 2008. In 2011, Ng moved to Shanghai to began his role leading the creative on all of that office's accounts. After an exemplary performance, he was promoted to Chief Creative Officer of Saatchi & Saatchi North China in 2015.
ROBOT TOWN.jpgGeometry Global Japan, in partnership with Tezuka Productions, have created "Robot Town Sagami 2028," an animation depicting a future society where human beings and life supporting robots co-exist in harmony.

Robot Town Sagami is a special district covering 12 municipalities in Kanagawa Prefecture Japan. The district is so named due to its large concentration of industries, research centres and university laboratories specialising in research and development of personal assistive robotics. The development of robots in the district is focused on the assistance of aging populations and coping with natural disasters, both of which are challenges that Japan faces.

The animation is created for Kanagawa Prefecture by Tezuka Productions, known for their animation Astro Boy series, launched as the first Japanese cartoon in 1963. It portrays the future of Robot Town Sagami in 2028 based on interviews of companies and scholars across this district. As such Robot Town Sagami 2028 is a realistic portrayal of the future.

Philips Avent.jpgiris Singapore whipped up a surprising homemade meal for Robert's family with Philips 4-in-1 Healthy Baby Food Maker in the latest campaign for Philips Avent. Launched on the Philips Home Living Facebook (Singapore), the three-minute video sees a doting husband surprise his wife with a home-cooked meal to rekindle the romance in their lives while preparing nutritious food for their baby based on the same ingredients.

alt logo-01.jpgFollowing a multi-round pitch process, Scarecrow Communications India has won the creative mandate for ALT Balaji - Balaji Telefilm's newest digital venture.

Speaking on the win, Manish Bhatt, Founder Director, Scarecrow Communications, said, "Today, the entire world is shifting to the digital platform for their entertainment. Balaji Telefilms has a rich legacy of producing the most favoured content on a large scale for multiple platforms - from Television to Films. And with ALT Balaji, they're gearing up to entertain the digital audience as well. Scarecrow is really enthused to be part of this ambitious and exciting brand vision".
Vita_30s_YOUTUBE_3May16[10-30-04].jpgSince its launch two years ago, VITA Hong Kong style Milk Tea has led the category victoriously and become one of the most lovable iconic beverages in Hong Kong.

Despite this, there is still a huge opportunity for the brand to elevate further and become one of the inseparable elements of HK peoples' daily lives. With this in mind, DDB Group Hong Kong developed a campaign, which celebrates the drink's reputation as a much-loved Hong Kong icon.

Jillian Mercado Photo by Michael Avedon.jpgIMG model and fashion blogger Jillian Mercado will be center stage on May 19th to award the Grand-Winning team of the New York Festivals Torch Awards. Mercado, a prominent representative of the new breed of models who are challenging beauty ideals in the world of fashion, will honor the winners of the third annual Torch Awards at this year's New York Show gala ceremony taking place at Jazz at Lincoln Center's Fredrick P. Rose Hall.
sam headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Sam De Win, executive creative director, Serviceplan Benelux, Brussels.

Winner: Save the Children - Still The Most Shocking Second A Day. I started watching this and thought yeah yeah yeah just another refugee tearjerker ad but... after 30 seconds it really grabbed me by the balls and I couldn't stop watching. It hit me hard. It hit me so hard I needed to have another look. It's genius in all its simplicity. I suggest you take a look for yourself. And a second one. It's worth 4 minutes of your time. READ MORE...

Happy Bangalore wins Chai Point business

Chai Point logo.jpgChai Point, an omni-channel beverage brand, has handed over its creative and digital mandate to Bangalore based idea shop Happy Creative Services.

Chai Point is one of the early entrants in the organised tea chain business and targets the market of young working professionals via its network of stores, dispensers on corporate premises and their delivery business. Since their start in 2010, Chai Point has achieved a scale of 90+ outlets across 7 cities, namely - Delhi, Mumbai, Pune, Hyderabad, Gurgaon, Noida and Bangalore.
HE.jpgAdvertising today is heavily dependent on sexy women, provocative messaging and outlandish claims of increasing desirability for the opposite sex. The deodorant category in particular has seen many such stereotypes, where brands compete to be the best chick magnet.

HE Deodorants, the range of men's grooming products that forms the modern new face of the Emami Group, bucks the trend with Orchard Advertising (part of the Leo Burnett Group India) as their partner. The agency's work on International Men's Day over the last couple of years has been hugely refreshing and entertaining.

Knock Knock Key Vis.jpgNissan has teamed up with TBWA\Hakuhodo Japan to launch a public safety campaign - 'Knock Knock Cats'.

Safety is a top priority for the automotive industry, with the number of accidents consistently reduced year on year. Yet, there are still many tragic car-related deaths each year, not least of all, those of cats.

Connors.jpgHavas Worldwide Malaysia has launched a new campaign for Connor's Stout Porter by Carlsberg, which is built around the creative idea of Straight to the Pint.

Targeted at consumers between the age group 25-40, the campaign seeks to position Connor's Stout Porter as a no-nonsense beer that is just made right.

The creative team at Havas Worldwide discovered that all beer brands are asking people to achieve grandness, but people are looking for purposeless and candid interactions from their beer moments. The solution offered by the team is aimed at inspiring people to immerse themselves in these candid purposeless interactions with people they're close with.
c12edb04d0278902ae66355b_560x560.jpgDr. Stephan Vogel, chief creative officer of Ogilvy & Mather Advertising Germany, has been named as the TV/Cinema/Online Film jury president for the 2016 London International Awards (LIA).

Representing Asia on the jury is Nuntawat (Golf) Chaipornkaew, executive creative director, Saatchi & Saatchi Thailand and Hiromasa Kawana, creative director, Dentsu Inc., Tokyo.

Says Vogel: "Film rules. There is no leading brand without great film. No content hero without moving images. Heading the Film jury of one of the world's toughest award shows makes me proud. I'm looking forward to selecting the best of the best for the LIA reel [for] 2016."
Kurkure Express.jpgIn a first of its kind, The Kurkure Family Express kick-started its journey from Delhi along with food enthusiasts Rocky Singh and Mayur Sharma hosting 40 different families over an 8-day journey across India. In today's hyper connected world, family time has lost itself to mobile screens and television. Keeping this core insight in mind and looking at the fact that families have traditionally connected over two main activities - food and travel - Kurkure is set to flag off the "Kurkure Family Express" - a specially assigned train by IRCTC which will travel across India with many Indian families aboard and leading them to rediscover and reconnect with each other over Kurkure.


Cannes Contenders: Dentsu Jayme Syfu Manila

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

LoveYourself staynegatHIVe.jpgLove Yourself: StayNegatHIVe
Dentsu Jayme Syfu Philippines

HIV cases in the Philippines have grown to 1,038% in 6 years making it the country with the fastest growing AIDS epidemic in the world. People weren't getting tested and simply ignored the disease. So in 2005, Love Yourself, a small non-profit organization whch offers free HIV testing, brought attention to the issue with the one thing people couldn't ignore online: TYPOS.

The campaign garnered over 50 million impressions and US$500,000 in earned media. Most importantly, Love Yourself reported a 60% rise in the number of people tested, making 2015 the year with the highest HIV testing rate in our history.
Disrupt 3.jpgMartin Beecroft Head of Digital and Innovation at Meerkats writes his final piece from New York's biggest creative technical event.

It was my last trip out to Red Hook this morning and the sun was finally shining over the Hudson. As a venue this place is isolated and a fair distance from the city. But there's an urban decay and coolness to this part of Brooklyn that's in it self inspiring. From incredible graffiti to old brownstones and pier warehouses looking across to downtown Manhattan, it's an artists dream location.

Walking in from the grungy streets the vibe inside is again one full of possibility - it's contagious. It's not the type of event that leaves me feeling overly educated or trained in something specific. It's more like being in a toy shop of creative technology, surrounded by people who can't stop talking about the next big thing ultimately making me want know and learn so much more.
Adam Good.jpgDentsu Branded Agencies (DBA) has appointed Adam Good as Chief Digital Officer. In the newly-created role, Good (pictured left) will head up and oversee DBA's digital initiatives as Chief Digital Officer across the Asia Pacific region, further strengthening the digital capabilities of the agency.
Bringing with him over 25 years of experience working in the intersection between media, content creation, technology, business strategy and advertising, Good has held various senior leadership roles spanning across the United States, China, Australia and New Zealand. He joins from Telstra Sydney and led the overall strategic direction and execution of the company's digital media solutions, content services and advertising sales in his role as Director of Digital Media & Content.
Kose.jpgKOSÉ Singapore redefines overnight beauty regimes with the latest digital campaign 'Wake Up Beautiful', introducing consumers to its new product from the SEKKISEI range, Herbal Gel - a multi-beneficial sleeping mask set to restore skin's translucency overnight.

With the rise of stress-relief activities for adults, including the 'adult colouring book' craze, a microsite was launched allowing users to upload and colour in their own customised portraits.

In line with last year's SEKKISEI Cinderella campaign, the launch is especially tailored to young women of the mobile generation. Fans of the current range are encouraged to log-in and upload an image of themselves, furnished with a decorative frame, where they are given the option to colour in or submit it in black-and-white, for a chance to win.
JOYVILLE.jpgFCB Ulka Advertising India creates an unboxed living print campaign for affordable housing brand Joyville by Shapoorji Pallonji.

Credits - Chief Creative Officer: Swati Bhattacharya. Art Director: Vinci Raj: Copywriter: Swati Bhattacharya. Post Production: Triangle. Post Production: Films. Photographer: Subhash Koppula. Account Team: Anita Gokral, Shilpa Singh, Priyanshu Dikshit.

Dainik Bhaskar.jpgDainik Bhaskar, India's largest newspaper group has associated itself with 'zidd' (stubbornness) as a platform for a while now. In a fresh injection of energy into this brand promise, Ogilvy & Mather Mumbai has created a delightfully inspiring TVC to take ahead the message of 'achchi zidd' (right stubbornness). This 2-minute commercial marks the launch of a broader campaign that celebrates the spirit of stubbornness. The commercial is visible on television channels and social media channels across the country.

Buick All New LaCrosse.jpgSAIC General Motors has launched its new generation Buick LaCrosse in China with Publicis Shanghai. A breakthrough from the class positioning of its previous models, the all-new Buick LaCrosse rises to the echelon of large/mid-size luxury cars, providing customers with a distinguished high-end driving experience. With the theme "Unparalleled", Publicis Shanghai's integrated launch campaign for the new generation LaCrosse adds a youthful vibe to the Buick brand.
Joshua Campell.jpgBBDO Greater China has appointed Joshua Campbell as General Manager of BBDO Live Shanghai. Over the last 8 years BBDO Live has complemented BBDO's advertising offering. Campbell (pictured) is charged with overseeing the continued evolution of a strategic, through-the-line agency offering. Bringing together PR, social media, experiential, design and creative services, to create complete premium branded experiences for clients and their customers.

"I'm very pleased that Joshua has joined the BBDO Live team," emphasized Tze Kiat Tan, CEO, BBDO Greater China. "He brings a wide breadth of China marketing experience and will play a key role in integrating BBDO Live's services with BBDO's broader offering. His addition further underpins our commitment to strengthening our ability to offer the most complete and effective marketing and communications solutions to clients."

"BBDO has a strong and dynamic China network and I'm very excited to have the opportunity to lead the BBDO Live Shanghai team," said Campbell. "The agency has a long history of success in the region and I find our emphasis on providing 'TotalWork' solutions to clients throughout China extremely compelling. I will strive to make our offering even more diverse, insights-driven, and effective, telling our client's stories across multiple channels."
MNY at AIFW 2.jpgWith over 100 designers showcasing their collections, Amazon India Fashion Week not only exhibits fashion, but the best of it! While the audience at Amazon India Fashion Week witnessed the works of India's top designers, the young and vibrant brand Maybelline New York India has leveraged this partnership to bring all the excitement, experience and the latest trends in fashion and make-up, right from the runway with #MaybellineAtFashionWeek.

Johnsons.jpgBBDO Guerrero launched the Johnson's Baby's Mother's Day tribute with a video that got moms all over the world teary-eyed last Mother's Day. The film generated over 2.3 million views and more than 20,000 shares since its release.

The film entitled "#SapatAngHaplos Mo, Mommy" reassured moms that no matter what their circumstance may be or shortcomings they think they have, their touch is enough for their baby. The story revolves around the life of a first-time, deaf mom who copes with her disability by expressing her love for her baby through her touch.

Joyce Chang, CMO of, China's premiere lifestyle and luxury travel platform, has appointed Joyce Chang as Chief Marketing Officer, leading the company's mission to maintain leadership in China's high-end travel section, lifestyle media and virtual reality travel contents through continuous innovation and service.

Based in Shanghai, Chang (pictured left) will oversee Zanadu's all branding and marketing initiatives, including brand strategy, marketing strategy, public relations, media, digital and retail marketing. She will report directly to Chief Executive Officer Zan Wu.

Chang has over 20 years of extensive experience in brand and marketing strategy as well as integrated communication practices across various disciplines. Prior to joining Zanadu, she has held senior management positions in major advertising and media agencies like Ogilvy & Mather and GroupM. She was Managing Director of both Ogilvy & Mather's Beijing and Shanghai offices, managing large global brands like Chanel, IBM and Coca-Cola across Greater China, as well as building local brands like 361 degree and Stella Luna. Most recently, she established and served as Managing Director at PLUS, a WPP specialist agency focusing on luxury brands managing Chanel's communication and media business across Greater China. Chang has a passion for travel and interior design. In 2011, she took time off to study interior design in Paris.
MBL - Zamrina Zamrim, IT Girl.jpgHours before the launch of Maybelline's new tagline Make IT Happen recently, Maybelline Malaysia partnered with Lion & Lion, digital marketing agency, and organized an interactive Facebook Live session that generated over 7,000 views and reached over 30, 000 fans which
increases the brand's Brand Love.

The Facebook Live featured a casual conversation between Maybelline Malaysia's IT girl, and part time beauty influencer, Zamrina Zamrim (pictured top left) (L-R) Tuti, Angie and Aldilla.jpgand three finalists of Asia Next Top Model Cycle 3, Angie (centre) from Singapore, Aldila (right) from Indonesia and Tuti (left) from Malaysia, to talk about the contestants determination to go after their dreams as well as the confidence, positivity and creativity that comes with the use of their favourite Maybelline make up.

"When we were briefed that contestants from the Asia Next Top Model Cycle 3 will be joining us during the PR launch, we knew that we can't miss this opportunity. Leveraging on one of Asia's hit reality shows, together with Zamrina Zamrin's huge followings, we can further advocate the essence of Maybelline's new tagline Make IT Happen,' said Juliana Zainal Aznam, Lead of Social and Engagement of Lion & Lion.

Damon Stapleton: When photography was music

20131011-201140.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

I read a stat the other day from the Executive Chairman of Alphabet (formerly Google) Eric Schmidt that was remarkable and pretty fucking scary.

We now generate as much information every 2 days as was generated from the beginning of time until 2003. Every 2 days.

To be honest, my brain just starts singing comforting gospel numbers when I try and think about that. And then it explodes.

To make sense of it I have tried to think about it another way. Not in sheer volume but what it could mean for creativity.
yda.jpgThis year on Thursday June 23 during Cannes Lions, the team at YDA will return to The Cannes Marriott Theater to celebrate the 19th YDA Ceremony and for the first time prior to the actual award giving ceremony, YDA will be hosting a panel discussion around the theme of Virtual Reality Technology.

This panel will be introduced by SHOTS editor, Danny Edwards, who will be joined on stage by several guests who are experts in VR technology.
KFC Campaign.jpgAdd-Hope_Infografic (1).jpgKFC India has launched add HOPE - an initiative to fight hunger in the country, at an event in Hyderabad. The program is now being amplified through KFC's digital and social media channels.

To help contribute towards fighting hunger in India, Blink Digital added another leg to KFC's add HOPE with the 'Plate of Hope' digital campaign. Launching an exclusive website, consumers will have a chance to contribute through an interactive online session. For every plate created on the website, KFC will feed a hungry child.

"KFC is committed to supporting the hunger initiative and this may mark the start of many to follow in India. These statistics are of concern and we request people to spare their time to make a change! We are quite pleased with the way Blink Digital has created a simple yet call to action website that integrates what we stand for and for what they can do!" said KFC Chief Marketing Officer Lluis Ruiz Ribot.

Speaking about the campaign, Dooj Ramchandani, Co-Founder & Creative Director, Blink Digital, said, "KFC has been a great client to not only work with but also a partner who understands and is willing to push the envelope with constructive action and thought. We wanted to make a bold and marry the brand ethos to actual consumer action. The entire initiative is very simple for a smartphone or desktop user to contribute to. We do hope people share this and create their own Plate of Hope for a better tomorrow in India!"
Thumbnail image for JohnHegarty.jpgLeaning back in a chair inside his office, Sir John Hegarty looks comfortable, but he's not content. And the thing he's not content about is content, writes Lara O'Reilly in Business Insider.


The rise of the twentysomething creative class

SCOTT-HARRIS-Mistress.jpgScott Harris, the co-founder and creative director of Mistress, Los Angeles looks to young creatives for guidance rather than legends

The award season has stirred from its slumber. "We'd love for you to attend the Show and Party," read an invitation from the Andy Awards. "It will be a special evening with industry legends in the room." As much as I appreciate "industry legends," I am a 20-year advertising veteran, and I find myself more inspired these days by twentysomething creatives.

They struggle with meager wages, unhealthy hours, layoffs; just like we did at that age. But today's twentysomethings also have to deal with something the legends never had to when they were starting out: the responsibility of connecting and engaging with about 83 million of their Millennial peers. The pressure to reach the most coveted consumer audience today falls onto the youngest members of the industry who are expected to understand them better than their bosses. No small task.
Bindi.jpgThe One Club has announced the winners for the 43rd Annual One Show Awards, hosted by US actress. There were 248 Pencils awarded in Film, Interactive, Cross-Platform, IP, Mobile, Social, UX/UI and Radio at Cipriani Wall Street in New York City (556 overall).

Asia has scored two Gold Pencils, three Silver Pencils and five Bronze Pencils. Grey Singpaore picks up a Gold pencil for Talwar Trader's "Life Saving Dot" and Dentsu Tokyo the other Gold for Toyota's "Open Road Project", which also received a Bronze Pencil.
KTLifeSavingTV_04.jpgKT's Life Saving TV, the life-saving service for the elderly is now being rolled out across South Korean homes. The KT Life Saving TV, created by Cheil Worldwide for South Korean telecoms operator KT and first piloted in South Korea in 2015, takes care of the elderly without causing any disruption to their everyday lives.

Cheil developed a unique piece of code which allows any TV to communicate, via a set top box, with designated mobile phones. When the elderly person turns on his/her TV set, the unique code automatically sends a text message to the mobile phone of a caregiver and/or loved ones. If there is no TV activity after 24 hours, another text message is automatically sent to the elderly person's social worker alerting them, and the social worker can call or visit.

Smirnoff.jpgBeacon/Leo Burnett Tokyo turned the common mask to protect and hide behind - into a social lubricant. Creating 12 different original masks for Halloween, each free on a specially designed bottle of Smirnoff ICE. Halloween in Japan is more than a party. It's a time where the normal politics of sociability are suspended. Smirnoff wanted to be a part of the fun - and fuse these cultural peculiarities together. They spread the idea through influencers and PR media to launch the special edition bottles and masks.

Duck.jpgDelicate clothes were always a problem to wash. Until Samsung EcoBubble technology came along and it is no longer a problem anymore. Thanks to its bubbles which start acting early, they make clothes spend less time in the washing process, allowing one to wash any delicate clothes, even in cold water.

Credits - Creative Director/Copywriter: Juan Pablo Valencia. Art Directors: Juan Pablo Valencia, Alexandra Ragozina. Team Account Leader: Liliya Badayeva. Client Responsible: Sanam Giyastinova.

Cannes Contenders: BMF Australia

How will Asia-Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

dv-feature-2.jpgAustralian Government: Stop It At the Start
BMF Australia
Violence against women doesn't just start - it grows from a young age. 'Stop It At The Start' is a primary prevention campaign aimed at reducing violence against women in future generations. The campaign targets "influencers", such as mums, dads, teachers and coaches, who unwittingly excuse disrespectful behaviour by young people. The campaign has received extensive coverage by global TV, online and print publishers and top Australian influencers, reaching 15.5 million views after just a week (6.5 million views before it even aired on TV) and 71,000 comments and shares.

Cannes Contenders: Dentsu India

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Dentsu India

The concept of Alzheimer's is relatively unknown in India. We wanted to bring attention to this debilitating disease in a unique and innovative way. So, we decided to take a more intelligent route towards awareness for this very serious ailment that afflicts a large percentage of the Indian elderly population. The idea is taken from old photographs we all have laying around the house from the good ol' days. We might remember those days fondly but as Alzheimer's takes over our body and brain, the people in those old photographs become hazy and we start losing our association with them.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

Cannes Contenders: Special Group New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

BEHINDTHELENS_1 (1).jpgPaspaley Pearls: Behind the Lens
Special Group
Many younger women think pearls are for older women, so we created highly intriguing content that would appeal to them -  a fictitious short film set within a real Paspaley fashion shoot. The film, directed by Cannes award winning feature director Ariel Kleiman and starring Clara Paget, lived online, in social media and on Qantas inflight entertainment. So far the film and trailer have been viewed over 4.2 million times, generating a 40% increase in sales.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.
Royal Enfield.jpgFor over 60 years, Royal Enfields has traveled the Himalayas. Out of these decades of experience, in 2016 Royal Enfield has released its first purpose-built adventure tourer, the Himalayan. To mark the launch of the motorcycle, Wieden+Kennedy Delhi created an integrated campaign featuring a stunning film of the motorcycle in its natural home. The film is directed by Carole Denis and produced by Gang Films Paris for the agency Wieden +Kennedy Delhi. Shot in the very difficult climatic conditions of the highest reaches of Ladakh, the film traces the journey of the iconic motorcycle within the historical and mythical landscape that inspired and shaped it - the Himalayas.

Wella.jpgWella wishes every woman to gain back confidence about her age. In this interview, Wella discreetly captures women confronting the negative sides of age, and as they look back to their lives, ultimately gaining a positive outlook. The film by Beacon/Leo Burnett Tokyo succeeds in sharing these women's true intentions and heartfelt expressions. The team received encouragement as the interviewed women say they have rediscovered the value of their age.

Ankush Talwar.jpgNeo@Ogilvy India has appointed Ankush Talwar as Head - Analytics and Insights.

An Analytics Leader with Flipkart before joining Neo@Ogilvy, Talwar (pictured) has 12+ years of Data Science, Analytics and Insights experience. At Neo, Talwar will develop and scale the analytics capabilities for digital and performance media.

Rajesh Bhatia, President and Country Head, Neo@Ogilvy, India said, "The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankush who will lead Neo@Ogilvy's journey into analytics."

Talwar has a legacy of incubating and building world class analytics and data science units. He has experience across multiple industry sectors spanning ecommerce, retail, banking and utilities where he created the ability to grow on the path of data driven decision making and in turn saving precious marketing dollars.
Mark Masterson.jpgJack Morton Worldwide has appointed Mark Masterson as its new Executive Creative Director, China, based in the Shanghai office. Masterson will be instrumental in ensuring Jack Morton continues to excel as one of the leading agencies in the industry.

Masterson (pictured left) has over 20 years of experience in leadership roles across the U.S., Europe and China. As a McCann Worldgroup veteran, he most recently held the role of Executive Creative Director, China at Momentum Worldwide. Masterson also acted as the Executive Creative Director of Project Gumbolive, a youth think-tank partnership between Momentum Worldwide and IPG Mediabrands.
Blake Mycoskie.jpgThe Cannes Lions International Festival of Creativity has announced that visionary leader of ethical brand TOMS, Blake Mycoskie (left), will be honoured with the Cannes LionHeart Award at this year's Festival.

Says Terry Savage, chairman of Lions Festivals: "Blake's unstoppable passion and commitment has driven him to create a brand model that has made a positive impact on millions of people's lives across the world. His vision to develop a new kind of conscious consumerism has transformed into a global movement. Blake's ongoing achievements truly encapsulate the spirit of the Cannes LionHeart."

YDA extends entry deadline to Sun, May 22

yda.jpgThe 2016 Young Directors Award has extended its deadline for entries to the new date of Sunday, May 22. That means there is now an extra week to get your entries in.


If you need any help finalising your submissions, or if you are worried you may not have time to complete your entries, please get in touch with
Barbara & Jeremy.JPG"The question we get asked the most often is, 'so if you're the London International Awards, why do you hold it in Las Vegas'?" says LIA event coordinator Laurissa Levy with a smile.

It's a bit of a head scratcher for many people, to be fair. In 2009, London International Awards founder Barbara Levy decided to ditch the virtual juries and headed to Sin City, landing on the opulent Wynn/Encore hotel. The plan was to bring the world's top ad folk together to judge.

But why Las Vegas?

Well, the truth is, you'll have to ask Innocean's global CCO, Jeremy Craigen. In 2008, he met Barbara in Singapore while judging the World Press Awards, which Barbara started with Neil French.
TIL.jpgCorona has launched its new 'This Is Living' global brand platform via Wieden+Kennedy Amsterdam.

The campaign taps into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter.

FBAWD_2.jpgThe first ever regional judging for the Facebook Awards took place on Tuesday at the company's regional office in Singapore.

With an esteemed jury of industry leaders from throughout the region, including Ant Keogh (Clemenger BBDO Melbourne), Scott McClelland (BBH Asia Pacific), David Guerrero (BBDO Guerrero Manila) the full day of judging saw an impressive body of work from APAC.

Cannes Contenders: Eardrum

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Volkswagen-Car-Logo.jpgVolkswagen: Lie Detector - Susan
Ogilvy & Mather Group Hong Kong, Eardrum
A great example of how a brand can turn a negative into a positive by confronting the elephant in the garage.
Radio Mirchi 1.jpg'Rudaalis' (roo-dah-lees) are professional mourners hired for ages at funerals by the royal families of Rajasthan, India. As crying is considered a sign of weakness, these Rudaalis grieve on behalf of the royal family. This film by McCann Erickson Mumbai is about such women called 'Rudaalis', literally translated as "weeping women". Over the years, books, documentaries and even a Bollywood movie based on Rudaalis have been released. Today, this old age occupation stands synonymous with grief in the eyes of the society.

Donate your signature.jpgThere are 781 million illiterate people worldwide who cannot even write their own names. How can UNESCO NGO Japan raise awareness and donations for this problem when it is difficult to feel 'real'? Introducing 'Donate Your Signature' created by Beacon/Leo Burnett Tokyo to let you experience the frustration of illiterate people for yourself by creating un-writable receipts out of special paper that repels ink. On the back of the receipt, your signature appears with the message to evoke donations. The unwritable receipts help people write.

tripstr.jpgtripstr developed by DDB Mudra Group Mumbai is a Chrome extension that helps you fly to any picture on Flickr and Instagram. The world's full of amazing places. But most people only travel to popular tourist destinations. It's because the current interface for travel bookings encourages this behaviour by only searching flights to a user's pre-decided destination. And by changing the interface, tripstr aims to change this behaviour. It asks you for your travel dates and city of departure, just once after you install it. And after that, turns any geotagged image on Flickr and Instagram into a potential flight search.

Josy Paul.jpgBBDO India has won the strategic and creative duties for Crompton's entire range of household appliances leading with fans and lights. The mandate for the team is to create a modern and contemporary image of Crompton in the mind of young Indians. The account was handed to the agency following a multi-agency pitch.

Shantanu Khosla, Managing Director - Crompton Greaves Consumer Electricals Ltd [CGCEL] shares his thoughts on the win, "We are extremely excited to have BBDO as our partner as we build the Crompton brand. BBDO has a proven capability to truly understand consumer insights and convert these into strong creative programs that will continue to build the Crompton Brand Equity amongst Indian consumers and further accelerate our growth."

Symphony3.jpgThe summer season in India is becoming increasingly intolerable every passing year. The growing level of air pollution is constantly contributing to the cause by not only aiding in the increase of heat but also bringing in a horde of ailments which hit the population.

As an attempt to address this distress, Symphony, the leading brand in air cooling solutions has introduced Symphony coolers with iPure technology. This product, with its revolutionizing concept operates with a multistage air purification system and is sure to give a breath of fresh, clean air (literally!) to its users.

Snapple.jpgToday, the internet is abuzz with activities and updates; Snapple Asia wants to dive in, to provide both fans and internet users a refreshing new take on music through their latest campaign with Spotify; Snapple x Spotify 'Summer Play Lab' quiz and playlist.

Hakuhodo Singapore and Snapple Asia teamed up with Spotify Asia to find you the best beats of the summer; 'weather' (always sunny!) you are a fist-pumping EDM raver or a zen hummer of melodies, there's definitely a playlist suited to an individual's eclectic blend of music taste on Spotify. Set up in December 2015, the Snapple Asia Facebook page is teeming with activities from across the region, and this inaugural campaign will be a cool introduction to three significantly competitive markets: Philippines, Singapore and Hong Kong.
James Morris(left) Daniel Bergmann(right) Stink.jpgFormer Global Head of Mediacom Beyond Advertising (MBA), James Morris (pictured left) has been appointed as Global CEO of Stink Group, responsible for overseeing the operations in eight countries, that span from Shanghai to Los Angeles.

On the appointment, Daniel Bergmann (pictured right) Founder and President of Stink Group said, "Our goal is to unify Stink's overall group strategy, which will allow us to expand on the client work we are already creating across the the group that range from agencies to brands to publishers. James will amplify the group's strategy and creative process in it's entirety; which is important as brands recognize the essential link between creation and execution."
Miami Ad School.jpgAfter winning a pencil at D&AD Awards, Miami Ad School Mumbai has one gold at The Young Ones Awards 2016 for their campaign designed to achieve gender equality

A group of four students from Miami Ad School Mumbai won Gold at The Young Ones Awards, a contest recognized worldwide for identifying young creative talent, the students designed a campaign to promote gender equality. The campaign revolves around the insight that a woman has to work a lot harder in order to achieve the same as a man. Working off this insight the students created 'The Extra Mile' which doesn't just talk about empowering women, but also shows the journey that's needed to get there.

Publicis Beehive India wins Nilgai Foods account

Sanjit Shastri New.jpgPublicis has bagged the media mandate for Nilgai Foods. The account will be handled by the agency's Mumbai office.
Founded in 2011 by entrepreneurs Arjun Gadkari & Abhay Jaiswal, Nilgai Foods is in the packaged food space with their brand of sauces called Pico and Cocofly fresh natural coconut water.  Nilgai is reported to be one of the top 10 Indian startups to watch out for in 2016. Their brand campaign for Cocofly broke in April in New Delhi this year.

Sanjit Shastri, CEO, Publicis Beehive (pictured) said, "This is an exciting space to be in - as consumers are increasingly conscious of what they consume on a daily basis.  We see Cocofly as a clear winner - given the sheer goodness of the product and the dynamism of the leadership team at Nilgai."
Ajeeta Bharadwaj 1.jpgLeo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head, Mumbai.
Bharadwaj (pictured), who was previously Executive Planning Director, will report to Dheeraj Sinha, Chief Strategy Officer - South Asia, Leo Burnett.
Dheeraj Sinha said, "Ajeeta has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Ajeeta is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Ajeeta as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients."
Twitter_osama.jpgThe 2008 China Earthquake - First On Twitter.jpgThe One Club has just announced the winners for the 43rd Annual One Show Awards in print and outdoor, design, direct, branded entertainment, responsive environments and public relations. Hosted by actor and comedian Michael Ian Black, The One Show awarded Gold, Silver and Bronze Pencils at Gotham Hall in New York City. 

Asia has performed exceptionally well with 23 Gold Pencils so far.

It was a great night for Ogilvy & Mather Singapore with their Twitter campaign picking up 7 Gold Pencils in the Print & Outdoor category.

The "First on Twitter" campaign highlighted the Twitter action generated by the Osama Bin Laden raid; the birth of the Royal Baby and the 2008 China Earthquake.

Overall there were 282 Pencils awarded - 76 Gold, 95 Silver and 111 Bronze - to winners from 27 countries. Six Best in Discipline winners were also announced, including one for "Inspiring Spirit" for Scoot by Saatchi & Saatchi Singapore. They also scored two Gold Pencils for the campaign.

Hackathon6.jpgMartin Beecroft, Head of Digital and Innovation at Meerkats, is at TechCrunch Disrupt New York, which is being held on the Cruise Terminal Wharfs in Brooklyn. Here's his diary of Day Two.

Looking at this mornings line up of speakers I was really keen to hear from Sridhar Ramaswamy from Google. The topic? 'The Last word on Ads".

Having spent the last few months hearing all about the rise of adblocking and the fact that the growth of users blocking advertising is 30 to 40% annually. It's a very hot topic and one that has far reaching impacts for media companies, agencies and brands.

In a nutshell - Google, it seems, are to build workarounds. This pissed me off to be honest to hear Google are working with the IAB and publishers to try and create a universal solution to the problem of ad blockers. Being fair to Sridhar he didn't go into what this solution might look like. He was also very clear that this would not be a Google solution but one that's adopted and created by a number of connected partners.
APAC Tambuli Official Logo 2016.jpgThe Asia Pacific Tambuli Awards has released its 2016 shortlist. Mullen Lowe Lintas Group India tops the list with 16 entries that made it to the shortlist, followed by SapientNitro USA and Leo Burnett Group Philippines with seven entries each, and McCann Worldgroup Philippines with five entries. The full shortlist is now available for viewing at the website.

The winners will be honoured at the awards night ceremony on May 31, 2016, to be held at the Grand Ballroom of the New World Hotel Manila. A conference on the theme CREATIVITY + HUMAN GOOD + RESULTS will also be held during the day of the 31st of May, at the Fairmont Hotel Manila.

The APAC Tambuli Awards honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries that best demonstrated how brands uplift society, create positive change, and correlate purpose with purchase, are chosen as winners by the plenary and executive juries.


Cannes Contenders: Dentsu DM2 Asia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

SIA_Luca-CaseStudy_Board.jpgSingapore Airlines: No Detail too Small
Dentsu DM2 Asia

Singapore Airlines has released its first native social brand video - No Detail is Too Small, produced by Dentsu Mobius, a project that took American designer Luca Iaconi-Stewart 1,000 hours, 100 manila folders to create 3,000 individual pieces, using 50 X-Acto blades and a full year of planning.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.
Supaporn - GroupM Connect GM (Thailand).jpgGroupM Thailand has appointed Supaporn Jangcharoen as its General Manager for GroupM Connect.

Jangcharoen (pictured left) brings with her 14 years of experience, in which the last ten as leading the local digital unit of a global media agency and has extensive experience within the field of real-time media and performance. GroupM Connect provides though leadership, strategy and implementation within a number of areas including biddable media, programmatic buying, data and analytics and will act as a service layer to all GroupM agencies, Mindshare, MEC, MediaCom and Maxus.

"We are glad to welcome such a well-recognised industry person as Supaporn to our GroupM team," said Kevin Clarke, CEO of GroupM (Thailand and Myanmar). "Her experiences and knowledge will help us further grow our market leading position and to continue to drive excellence in the digital solutions and services we provide GroupM clients."
Absorbplate.jpgAbsorbplate2.jpgThai food is delicious but sometimes very greasy. There're hundreds of stir-fry and deep-fry dishes cooked with oil. These greasy dishes cause Thais to have the 2nd highest obesity rate in South East Asia, and create a prevalence of health problems such as high cholesterol and high blood pressure. Unhealthy eating behaviour is hard to change, and most Thai people go for what's delicious. How can we help Thai people eat healthier without changing their regular meal? We decided to tackle how they eat their food.


In cooperation with Thai Health Promotion Foundation, BBDO Bangkok created "AbsorbPlate," the world's first innovative design that makes Thai food less greasy and allows people to eat healthier in every meal.
LIFEBUOY.jpgSix million children die before they reach the age of five, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas Mumbai was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby.

Disrupt1.jpgMartin Beecroft, Head of Digital and Innovation at Meerkats, is at TechCrunch Disrupt New York, which is being held on the Cruise Terminal Wharfs in Brooklyn. Here's his diary of Day One.

The five-day conference kicks off with a 48-hour Hackathon, which attracts teams from around the globe to take part in a weekend ideation, design and build event.

According to TechCrunch, 'Teams join forces to build a new product, present it on the Disrupt stage to a panel of expert judges and an audience of tens of thousands and compete for a variety of prizes, including the chance to win free tickets to the Disrupt Conference. Products created at the Disrupt Hackathon have seen great success beyond the event, like GroupMe which was created overnight and ultimately acquired by Skype for $80M.'
SpikesXmastercard.jpgMasterCard has been announced as the headline sponsor for this year's Spikes Asia Festival of Creativity - the first time the Festival has partnered with a brand to celebrate excellence in creative communications from across the region.

Both Spikes Asia and MasterCard have a long-standing commitment to championing great ideas, and exploring how technology enables creativity. Sam Ahmed, SVP head of marketing, MasterCard Asia Pacific said that it was these aligned objectives that had made the partnership possible.
Boredcast.jpgDunlopillo in partnership with Geometry Global Malaysia have repurposed their most detailed, technical product videos to create a series of sleep aids. The "BoredCast" series has been created in response to the 81% of Malaysians who claim they do not get enough sleep at night*.

Saatchi & Saatchi_Porsche_02.jpgAfter four months of pitching against nearly ten rival agencies including Leo Burnett, W&K and WE Marketing, Saatchi & Saatchi Shanghai was officially chosen by Porsche as their new agency for creative and digital marketing services in China.

According to Saatchi & Saatchi, Porsche was impressed by the professionalism and creativity the agency showed and will look towards Saatchi & Saatchi for end-to-end handling of its brand campaigns and all products, including the 911, 718, Cayenne, Macan, Panamera. Its services include the online communications, digital and social marketing creativity, tactics and production, etc. Besides, Saatchi & Saatchi also offers communications support services to Porsche's dealership in China.
Naina Shewakramani.jpgRed Fuse Hong Kong has appointed Naina Shewakramani to Regional Media Director for Asia. Red Fuse Communications is a WPP full-service integrated agency dedicated to serving all of Colgate-Palmolive's brands worldwide.

Shewakramani (pictured) joined Red Fuse Hong Kong from Red Fuse in Mumbai and since arriving has been instrumental in driving Colgate's media capabilities across the Asia region. She was crucial in leading Red Fuse's first ever pan regional content partnership with Fox for Colgate Total. She also helped establish programmatic capabilities with the Red Fuse Trade Desk, and has implemented the principles of communications planning across our network. Having worked previously in account services for creative teams in Mumbai, Shewakramani's integrated background mean that she has truly excelled at WPP's full service offering for Colgate Palmolive.

Charlie Newbery, Red Fuse's Regional Head of Media for Asia said, "Naina has been crucial to our efforts to improve and enhance the collaboration of our teams here in Asia. Being in a horizontal or full service agency, we're seeing the value of recruiting people who have spent time on both sides of the fence that separates media and creative disciplines. Colgate Palmolive have challenged us for more innovation this year, and we need people like Naina on the team to deliver."
Samrat Dasgupta.jpgCheil India has appointed Samrat Das Gupta as Head, Experiential Marketing.
Das Gupta (pictured) is an accomplished marketing services and communications specialist, with rich experience spanning 16 years. He was previously associated with Grey Group India as Vice President & Business Head and has worked across brands such as BAT, P&G, GSK, Nokia, Mars and ITC. Working across the geographies of South & South East Asia has equipped Das Gupta with deep understanding of Asian consumers and emerging markets.

Das Gupta's knack for effectiveness won him recognition at the Asian Marketing Effectiveness Awards with a Gold for Samsung's 'Jeet Lo Dil' campaign and a Silver Effie (Asia Pacific) for Nokia Bangladesh's 'Lost in Translation' campaign.

Cannes Contenders: J. Walter Thompson Japan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Kit Kat Hologram.jpgNestle: Kit Kat Hologram
J. Walter Thompson Japan

Kit Kat sounds like "kitto katsu," which means "surely win" in Japanese. That's made the chocolate bar a popular gift for students studying for university entrance exams in Japan. Entrance exams are not about competing with others, but about the students facing themselves. Examinees make efforts each day to fight endless anxiety, loneliness and irritation. Building off its Kit KatMail, where students receive KIT KAT bars in special mail packages with a handwritten note, Nestle launched Kit Kat Hologram. The new packages include a pre-cut plastic pattern, which turns into a pyramid structure. When a student places it on a smartphone and plays a designated YouTube video, the Japanese boy band DISH// comes to life as a 3D hologram singing to encourage students.

Cannes Contenders: Tencent China

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Tencent QQ Alert.jpgTencent QQ Alert: Everyone is a Rescuer
Each year, tens of thousands of children go missing in China. Most parents stand very little chance of seeing them again. We want to rescue these missing children in Golden 72 Hours. Tencent, the Chinese Internet company known for its QQ instant messenger, has come up with an innovative way: turning the social network into a missing children alert. Once a child goes missing, we use Location-Based Services technology to identify millions of QQ users located in the same city. QQ users within the radius of 120 kilometers will receive a push message on their smartphones, asking for help. They're the key players most likely to help, share the information and draw public attention.
Disrupted.jpgThis year, the Singapore Media Awards (SMA) will celebrate the works of agencies, which have been successful at sparking off and harnessing creative disruption in a rapidly evolving media landscape.

The SMA, now in its twelfth year, appointed ZOO group Singapore to conceptualize, design and implement this year's awards campaign, with the theme "Disrupt or Be Disrupted".

"Technology has set in motion a whirlwind of disruption which cannot be undone, drastically changing even the very definition of media" said Shirley Tay, managing director and founding partner of ZOO group Singapore. "As agencies, we must act fast, be bold, embrace innovation, and think unconventionally in a disruptive world. It is definitely easier said than done. We hope that through this year's theme, we can encourage everyone to embrace disruption in a positive way."
Genuine Launch 4V.jpgLast week Genuine Music Singapore hosted a launch party for their new studio on Haji Lane, the heart of Singapore-hip.

After an extensive build-out they now have one of the country's best equipped studios.

The facility will focus on original music, sound design and content composition. They also have a programme to support local emerging artists.
The studio will work seamlessly with Genuine Music Chicago, creating a global network of talent from the USA and Asia region.

John Ferreira and Zac Sherlock, the partners behind Genuine Music, are excited to bring a new level of music production to Asia.

Cannes Contenders: Dentsu Taiwan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

7 Eleven.jpg7-Eleven: Self-marriage
Dentsu Taiwan

There are 5,000 stores of 7-Eleven and numerous single stories happening here every day. On the Singles Day, November 11, 2015, 7-Eleven continues the "7 lessons about single life" campaign, which adapts true stories to portray different single stories and moods.

The character decides to be single for good for others. No matter what kind of single mood, 7-Eleven is always there for you, is always welcoming for singles, and is always single friendly.
Hafele_Print_Brown Door.jpgAnything else is an open invitation in this print campaign for Hafele Electronic Lock from McCann Worldgroup Thailand.

Credits - Copywriters: Sukit Tongsut, Darius Shah, Benjamin Woo. Art Director: Kamol Mankongsomboon. Creative Director/Art Director: Pantakan Kongdee. Account Director: Arpusara Songkavijit. Photographer: Chub Nokkaew: Retoucher: Chubcheevit Studio Bangkok.
The jubilant MullenLowe Sri Lanka team.jpgAfter a good show by the India operations of the MullenLowe Group at the Effie Awards 2016 earlier this year, it is now the turn of its Sri Lanka operations to soak in the accolades.

At the 2016 Sri Lanka Effie Awards ceremony held last week, MullenLowe Sri Lanka was declared the 'Agency of the Year'. The ceremony, which was held at the Water's Edge, saw the global network agency win across several diverse categories. MullenLowe Sri Lanka bagged honours for Marmite, Knorr, LOLC, Fair and Lovely Vaseline and Vim.
1 The Last Wish_a senior holding an old family photo.jpgCheil Worldwide South Korea and Samsung have set out to fulfill "The Last Wish" of seniors who have been separated with their families by the Korean War. Their only wish is seeing the faces of their loved ones before death. Through collaborating with several organizations, Cheil helped these separated families reunite after decades - in a photograph.

As of 2015, estimated number of remaining families in South Korea separated by the Korean War is around 66,000. They have not seen their families for nearly 70 years. The possibility of reuniting with the family is fairly low. Furthermore, more than 80% of them are seniors over the age of 70. With each passing year, they realize they are running out of time. Parted since childhood, now they are old enough to say their last wish is to see the faces of their families before death.


Cannes Contenders: Dentsu Plus Bangkok

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

APHonda.jpgAP Honda Blood Donation
Dentsu Plus Bangkok

As an authorized distributor of Honda motorcycle in Thailand, A.P. Honda is notably known as a great contributor to society in which actively participates in blood donation campaigns. With Dentsu Plus's cooperation, we were assigned to create online video, which help raising awareness for blood donation among those donors who are in different stages of donation lifecycle.
Pillsbury.jpgCreated by Leo Burnett India, the campaign is in line with the brand purpose of creating Happy Moms
We share a special relationship with our mothers. There are, however, other relationships that we cherish and which play an important role in building our character and making us who we are. These are women who are very close to us. They know everything about our life and we don't mind opening up to them.
In its latest campaign, Pillsbury uses this real-life insight to celebrate all the people who are just like our moms, with whom we can be ourselves.

ab6dccf133b451dd0bd935ec_560x560.jpgRob Reilly (left), global creative chairman of McCann Worldgroup, has been named the LIA 2016 Branded Entertainment jury president. Joining him from Asia on this panel is Josy Paul, Chairman and CCO at BBDO, Mumbai and Kazoo Sato, Chief Creative Officer at TBWA\Hakuhodo, Tokyo.

Branded Entertainment encompasses any piece of content that is made with a brand's personality, positioning and marketing objectives in mind. Its primary intention is delivering an enjoyable and engaging experience to consumers.

Says Reilly on judging Branded Entertainment at LIA: "I always like being part of categories that are ever changing and nothing is evolving as quickly as branded entertainment.  Plus it doesn't hurt that the judging takes place in the city that feels like one big, crazy, fun and freaky branded space as Las Vegas."
Lyrical_School_1.jpgLyrical School, a new Japanese idol group, worked with TBWA\Hakuhodo Japan on the release of their debut music video for their hit song, 'Run and Run'.

Aimed at Lyrical School's target audience of 10-20 year olds, who spend the majority of their time on mobile phones, TBWA\Hakuhodo decided to launch the world's first native mobile music video, specifically tailored to be watched on mobile devices.

Through creative editing, the imaginative video gives viewers the sense that the pop idol group has hacked into their smartphones - showing the six members of Lyrical School running through the viewer's smartphone apps.
David Tay Havas.jpgHavas Worldwide Singapore has appointed David Tay as General Manager. In his new role, Tay will lead and manage the group's business portfolio with a focus on growing existing clients and driving new business.

Tay (pictured) is an experienced advertising professional, with an expertise in brand management and integrated marketing communications. He has spent more than 15 years with top local and international agencies leading large accounts across a breadth of categories including automobile, finance and telecom.

Most recently as the Group Business Director of BBDO Singapore, he was in charge of leading integrated campaigns for Mercedes and Singtel, as well as new business development. Prior to that, he was the Group Brand Director of Saatchi & Saatchi where he was the brand custodian for UOB, Lexus and Singapore Navy.

Tay will report directly to Andrea Conyard, Group Managing Director of Havas Creative Group Singapore.

FCB Group Malaysia promotes Shaun Tay to CEO

Shaun Tay.jpgFCB Kuala Lumpur Managing Director Shaun Tay has been appointed CEO of the FCB Group in Malaysia responsible for both FCB and its boutique agency, Ignite effective immediately. Tay (pictured) succeeds T.Renganathan (Nathan), who had been leading FCB for 47 years.

"Shaun was hired last year in collaboration with Nathan with the assumption that he would become Nathan's successor," FCB International President Sébastien Desclée commented. "Over the last year, Shaun has demonstrated unrivaled passion for the business and has laid strong foundations to build the future of the agency. With such a great plan for transition between Nathan and Shaun, the new management team will ensure a seamless evolution for clients and staff, as well as take this opportunity to more closely align our culture with the network's successful global vision. FCB thanks Nathan, former CEO, for his long service to the network and wishes him the best of luck in all future endeavors."

For the past 12 months, the FCB group in Kuala Lumpur has been expanding their agency
management, bringing in best-in-class talent from creative, digital and business management in order to enhance their offering in the region.

AdFest sets dates for 20th anniversary Festival

AdFest logo.jpgAdFest has announced the dates for 2017 which will take place from Wednesday 22nd to Saturday 25th March and will be held at the Royal Cliff Hotels Group, Pattaya, Thailand.

2017 marks AdFest's 20th anniversary so a number of celebrations are planned, mark the dates in your diary now.
David Tang_DDB.jpgDDB has entered into a strategic partnership with Tasseologic to offer data-driven CRM strategy and solutions to clients. Already, DDB and Tasseologic have partnered to develop impressive,
pragmatic, quick-win solutions for its key clients across several Asian markets. This move will also see Tasseologic setting up its first Asian office within DDB Group Singapore.

"We've hired and worked with a few CRM experts through the years. I have to say Tasseologic, run by Dr. Urvashi Pitre, is exceptional; it is results driven, it understands business reality and it is fast and quick acting. It lives and breathes by the results it delivers, all within 60 days. No doubt this comes from years of relevant category experience from Tasseologic's very impressive team." said David Tang, DDB Asia CEO (pictured).
Laura_Carlos (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Carlos Alija and Laura Sampedro, creative directors at Wieden Kennedy, London.

Winner: Canal Digital, Scouts. Not sure what Canal Digital's positioning really is in Sweden and someone might say this is quite a generic statement for the category. But you can't deny that the story grabs your attention and the combination of boy-scouts, black humour and an an invitation to a relaxed parenthood is quite refreshing these days. READ MORE...
Mothers-day1.jpgWhite Rivers Digital, a Mumbai based digital marketing agency, planned a Mother's Day campaign, this time not only for its clients, but also for its team members.

WRD Mothers, throughout the day in different parts of the city received hand-written notes, boxes of their favourite chocolates and a BIG, warm, 'thank you' from Team White Rivers Digital. And to top it off, Shrenik Gandhi, CEO & Co-Founder of White Rivers Digital, sent personal video messages to all the moms via Whatsapp.

Gandhi said, "Each year, we celebrate Mother's Day for various brands. Celebrating the most important woman in consumers' lives has become an annual routine for every Marketing Agency. But what about the women who help your team give their best, day in and day out? This thought indeed helped us plan a beautiful surprise for mothers of our team members, which was well appreciated by all."

The biggest challenge was to deliver each of these notes and goodies personally, to 20 houses spread across the length and breadth of the city, by a representative of WRD. What started off as a small idea to Thank Moms, transcended into 12 hours of intense teamwork that went all the way into the wee hours of Friday. But it all paid off when all the WRD Moms smiled a little brighter, on their special day.
yda.jpgThere is only a few day left to submit your entries to the 2016 Young Director Award, one of the most prestigious competitions in the advertising calendar with the entry deadline falling on Sunday, May 15.


If you need any help finalising your submissions, or if you are worried you may not have time to complete your entries, please get in touch with
Screen Shot 2016-05-10 at 7.20.42 am.jpgNew York Festivals International Advertising Awards is inviting advertising creatives to judge the World's Best Advertising competition. Registration is now open for the third annual You...Be the Judge! contest. Entrants are invited take a virtual seat at the New York Festivals executive jury table and match their skills against the 400 creative directors, executive creative directors, chief creative officers and worldwide chief creative officers who are judging the 2016 World's Best Advertising competition.
Screen Shot 2016-05-09 at 7.33.49 am.jpgContinental has launched its new global campaign 'Love at First Taste' via MullenLowe, London.

The campaign combines a thought provoking film with an interactive tool that provides an innovative platform to celebrate our shared love of food and encourage discovery around flavour preferences, all backed by an online global research project. To inform the campaign, Unilever asked 12,000 people in 12 countries what flavour means to them, to get a genuine understanding of the crucial role it plays in everyday life.

Jeremy Craigen 2.jpgGlobal Chief Creative Officer at Innocean Worldwide Jeremy Craigen (pictured) is joining Ad Stars this year as an Executive Judge. It will be his second visit to Busan since he first took up his role at Innocean in August 2015.

He spoke to Campaign Brief Asia about his decision to join Asia's fastest growing advertising festival as an Executive Judge.

What can you tell us about Ad Stars? Will this be your first Ad Stars festival?
I went down to Busan last year shortly after I joined Innocean. I was due to only stay for one night (for the opening party, which Innocean sponsors) but ended up staying three nights. It was a lot of fun.

What are your main goals for 2016? Where do you think the biggest opportunities lie globally for Innocean?
My main goal for 2016 is to get the right creative leaders in place in our main offices. I've already hired Eric Springer for our LA office and am close to a signing someone for Europe. China is next on the list.
Eco Cooler.jpgOver 70% of Bangladesh's population live in corrugated tin huts across the countryside. During the long summer months, temperatures reach up to 45° Celsius, making these huts unbearable to live in.

To address the issue, Grey Dhaka teamed up with volunteers from Grameen Intel Social Business Ltd to create the Eco-Cooler - the world's first-ever zero electricity air cooler, which uses re-purposed plastic bottles cut in half and put into a grid, in accordance to available window sizes. Based on wind direction and airflow pressure, the Eco-Cooler has succeeded in decreasing the temperature in tin huts by up to 5° Celsius.

Jeremy Craigen.jpgAd Stars has announced that Jeremy Craigen, Global Chief Creative Officer of Innocean Worldwide is its first Executive Judge for this year's Ad Stars Awards. Ad Stars 2016 will take place in Busan, South Korea, from 25th to 27th August.

"I attended Ad Stars for the first time last year shortly after I joined Innocean. I was due to only stay for one night but ended up staying three nights. It was a lot of fun," says Craigen (pictured).

"I think Ad Stars is one of the most interesting award shows in the world due to the fact that anyone can enter their work - even people who don't work in advertising. It's also free to enter most categories, which makes AD STARS accessible to all types of agencies and creative businesses. For this reason I'm especially excited to be joining the festival as an Executive Judge this year."

Cannes Contenders: Y&R New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-05 at 8.26.24 am.jpgBreast Cancer Cure: Breast Milk
Y&R New Zealand
Breast Cancer Cure needed an ongoing stream of funding for breast cancer research. We decided to hijack the revenue stream of New Zealand's largest commodity - dairy, and approached premium milk brand Lewis Road Creamery with an idea to repackage their blue top milk as 'Breast Milk'. 20c of every bottle sold was donated to Breast Cancer Cure, making a routine donation as effortless as a switch in milk brands. The campaign was launched with a PR push, while outdoor and social media channels worked to normalise the product and encouraged New Zealanders to make funding a cure part of their everyday routine. 'Breast Milk' received coverage across national television, social media and global news and the campaign became the most talked about charitable initiative of 2015 in New Zealand.

Cannes Contenders: J. Walter Thompson Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Code Word.jpgBayer Canesten: The Code Word
J. Walter Thompson Hong Kong

Three in four women will experience yeast infection at least once in their life time. Canesten, an over-the-counter medication available from any local pharmacist in Hong Kong, is an easy and effective solution for this common condition. Yet we faced a big barrier in this market - Chinese women are embarrassed to discuss the topic with anyone, let alone to mention it to a pharmacist in a public area. The brand wanted to remove the taboo on the subject, and to empower women to 'speak up' to get help.

Cannes Contenders: J. Walter Thompson Beijing

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Tencent.jpgTencent: Forgotten Veterans
J. Walter Thompson Beijing

In China there exists a group of veterans who fought for China's victory in World War II but have never been recognized for their sacrifices. We turned the ordinary 10 RMB note into moving media. By scanning the back of a 10RMB note, people are brought into the actual battlefield to hear from the veterans themselves via WeChat platform. After this campaign, we raised nearly 3 million donation for the veterans.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.
Joel Frost Razorfish.jpgRazorfish has appointed Joel Frost into the senior leadership role of Client Service Director at Razorfish Hong Kong.

Frost brings a unique perspective and almost 20 years of client leadership experience to the team. Speaking of his appointment, Frost said, "The future of marketing is at agencies like Razorfish, and Publicis.Sapient, where client relationships are held at the highest level and work is focused in a consultancy capacity." He continues, "Asia presents a unique opportunity for brands that want to partner with agencies like Razorfish and innovate their customer experience. Customers in Asia are tenacious about new technologies and open to change like nowhere else in the world. The possibilities for brands are mind-blowing."

Cannes Contenders: Dentsu Singapore

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Instazoom Board.jpgCanon InstaZoom
Dentsu Singapore
Instagram has no zoom. So Dentsu and Canon created the first zoomable Instagram photo, putting the Powershot SX60 HSs 65x zoom into the hands of millenials everywhere. Using Instagram's tagging feature in an innovative way, they linked multiple photos together to create a seamless zoom experience. Then they challenged people to explore the photo, and spot 24 quirky scenarios within. With Instazoom, we showed millenials that with a powerful zoom, there's so much more they can discover.
Tahiti.jpgBehind each trip there is a stamp on the passport. But, it is not all about collecting stamps, because behind each border stamp, there are stories, and new experiences to share with others. You talk of what you experience and see around you. Travel more, share more with Global Air.

Credits - Creative Director, Art Director, Copywriter: Juan Pablo Valencia. Illustrator: Marat Kumekov. Account Manager: Timur Grigoryev. Client Responsible: Lev Shklovskiy, Nataliya Sokolova.
Door Step Schol.jpgAs you can imagine, it's not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside.

JustinDee.jpgBosch China has appointed Y&R Shanghai for its strategic and creative campaign development and production.

Commenting on their appointment of Y&R Shanghai as agency of record, Jay Jiang, Bosch China Vice President said, "Y&R has demonstrated outstanding dedication in their strategic and creative work. With their support and creativity, we are looking to make a real difference in the market."

Y&R Shanghai Managing Director Annie Boo, shared her excitement, "Winning the Bosch Corporate account in China is a great start to 2016, the entire team have contributed extensive effort and out of the box thinking. We are confident that this new partnership will create great work."
NAVY.jpgThe New York Festivals International Advertising Awards has released the shortlist for this year's awards. Asia has scored a total of 56 finalists lead by Japan with 20 finalists followed by India with 9 and Hong Kong with 7 finalists each.

Out of Japan's total of 20, TBWA Hakuhodo International Japan scored 8 for Quiksilver's "True Wetsuits".

India's big performance was BBDO with 6 for Ariel and McCann have 3 finalists for Dabur Gastrina's "Musical Instruments".

From Hong Kong Ogilvy & Mather have 6 finalists, 2 each for Maxis Berhad's  "SOS Network" and 2 for Pizza Hut's "Blockbuster Box" and Hong Kong CleanUp's "The Face of Litter".

AirbnbHero_Image.jpgAt Wednesday night's A-List Hollywood Awards, TBWA\Singapore won two gold, two silver, and one bronze award for Airbnb's 'A Different Paris' campaign.

Online Video: Best Cinematography - Gold. Best Production Design - Gold. Best Animation - Bronze. Film Craft: Cinematography - Silver. Animation - Silver.

Kasikornthai Bank .jpgMcCann Thailand shows it is through the power of business matching that Kasikornthai Bank helps their small/medium Enterprises clients to connect to their right business partners and create greater opportunities.

Alex Lee and Thierry Halbroth.jpgPublicis Worldwide has appointed Alex Lee as Chief Executive Officer and promoted Thierry Halbroth to Managing Partner for its Hong Kong operations. Lee (pictured left) will lead the strategic development and growth for both Publicis Worldwide and Leo Burnett in Hong Kong, while Halbroth (pictured right) will add operational management responsibility in addition to his current role as Executive Creative Director.
steve hough b&w.jpgOgilvy & Mather Philippines has appointed Steve Hough to the position of Group Executive Creative Director.

"We are excited to welcome Steve to Ogilvy Manila. We will count on him to sustain and elevate the creative momentum in each of our Group's nine businesses built over the last few years under the leadership of ECD Richmond Walker who leaves us to pursue his next creative challenge," said Elly Puyat, CEO, Ogilvy & Mather Group Philippines. "With his deep experience across all media and all screens, Steve is a practitioner who knows how to build teams and drive excellence in our creative product."

Hough (pictured let) will drive the Agency's creative ambition across the group of companies; Ogilvy & Mather Advertising, Ogilvy One, Ogilvy Public Relations, Bates CHI & Partners, Soho Square, Pulse Communications, social@Ogilvy, H&O, and Geometry Global.
SOV3.jpgLeo Burnett and Bajaj V recently unveiled #SonsofVikrant, an inspiring documentary that brings together untold stories of valour, respect and pride - shared by the war veterans, who served aboard the invincible INS Vikrant, India's first aircraft carrier.

The screening of the documentary took place at a tribute gala in Mumbai in presence of influential personalities from the media, marketing and advertising fraternity.

Solo Bedroom.jpgMcCann Worldgroup Thailand has created a new print campaign that demonstrates the versatility of the Solo pocket knife.

Credits - Executive Creative Director: Suvit Jaturiyasajagul. Creative Director: Wimonrat Nantananonchai. Copywriter: Supachai Pakdeesrisakda. Art Director: Perawich Charoenphan. Creative Group Head: Sugree Sirisamphan. Account Director: Arpusara Songkavijit. Agency Producer: Vachakorn Sitthipulthong. Retoucher: Chalermpol Kiatpatananukul. Photographer: Chubcheevit Studio. Illustrator: Koranan Chuenpichai.
Bharatesh Salian, Vice President and Head of Strategy, Razorfish India.jpgSanctum Wealth Management has named Razorfish India as its consultant and digital agency.

Sanctum Wealth Management wants to rapidly expand its digital program and consumer engagement strategies. Razorfish has developed a new consumer website, which is minimalistic, cutting edge and versatile in its experience.

Our Inner Sanctum, a film created by Razorfish, resonates the message Sanctum Wealth Management has for their clients. A message that exemplifies trust, integrity and a collaborative experience in wealth management, which is amplified through their digital platforms, their services and their client approach.

"This new relationship is an important milestone as we explode our digital efforts, which is a critical component of our clients brand building and digital transformation," said Bharatesh Salian, Vice President & Head of Strategy at Razorfish (pictured).
Mansome.jpgSummer is the season when beverage sales reach their peak in Thailand. The big brands put on extravagant promotions where they give away attractive prizes like smartphones, gold, and luxurious sports cars. Mansom (a functional based men's drink) rather than offering a random chance to win limited prizes, offers the benefit of 'handsomeness' that customers will immediately receive from drinking it, and demonstrates how they will automatically be a winner in everyday life without the need to depend upon lucky draws.

BenPriestHeadshot_Square (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ben Priest, chief creative officer, adam&eveDDB, London.

Favourite: Case study films are the curse of our business. Made by the industry, for the industry awards shows, often fluffing ideas that real people never got to see or simply chose to ignore. That's what really tickled me about the Shutterstock: The Best Bob In The World. It contains all the cliches, self indulgence and protesting too much of a lazy case study film. The VO works well and, of course, it's all stock footage, proving you really can make anything up with Shutterstock. READ MORE...
Paul_Heath.jpgPaul Heath (pictured left), currently CEO & Chairman of O&M Asia Pacific, is to take up a new role as Worldwide Executive Director, Chief Growth Officer, based in New York.

Reporting to Worldwide CEO John Seifert, Heath will lead and manage a worldwide growth plan for securing new clients and managing a portfolio of clients across the globe. He will also support Seifert in the development and delivery of Ogilvy & Mather's worldwide strategic plan. Heath will continue as Chairman for Asia Pacific and will join the Board of the newly formed WPP AUNZ - the result of the recent merger between WPP and STW covering Australia and New Zealand - and represent Ogilvy's interests in that market.

To fill the void left by this move, Ogilvy & Mather has elevated Chris Reitermann, Kent Wertime and Jerry Smith.

Cannes Contenders: DDB Singapore

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

homebyhomesboard.jpgStarHub: Home by Homes
DDB Singapore

StarHub, a home broadband and TV brand, wanted to remind Singaporeans: Singapore isn't just home to the rich and their luxury homes. It is home to every Singaporean - including those less fortunate.

So, for Singapore's 50th National Day, we reimagined Singapore's National Day anthem: "Home". Instead of celebrities, as usual, we got the underprivileged to sing. Instead of featuring world-class homes, we featured Welfare Homes. Instead of recording in a studio, we did it on-location at the Homes. We called our remake "Home by Homes". And we released it the same way a record label would - online, on TV, on radio and in cinemas.

Cannes Contenders: Cummins&Partners

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-04-22 at 12.30.56 PM.jpgAustralian Red Cross Blood Service: Biscuit
Cummins&Partners, Melbourne
Under a new brand platform, 'Giving Blood Feels Good', we decided to talk about the part of giving blood that seemed as easy and everyday as possible: the humble biscuit you receive after you donate. To launch the idea, we recruited the world's leading biscuit expert, the Cookie Monster. We seeded an unbranded teaser video out to the Blood Service's 160,000+ active Facebook fans, declaring Cookie Monster was heading to Australia for the best biscuits. We then added some of Australia's best-known celebrity chefs. Unbranded images of them, holding biscuits, were shared across their own social channels, followed by almost 1,000,000 Australians. This activity - garnering tens of thousands of views, likes and comments - came at no media cost. A week later, all 100+ Blood Service centres unveiled biscuit-themed collateral. Specially packaged biscuits were presented to donors. TV, print and digital executions were launched. Each chef then released individual videos talking about the biscuit on their own social channels and PR'd the campaign on TV and radio programs. Facebook and Instagram - using #save3lives - were inundated with positive posts.

Cannes Contenders: MRM//McCann Singapore

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Hershey's.jpgHershey's Happygrams: A Million Reasons to Smile
MRM//McCann Singapore

Hershey's Happygrams is a real-time social media marketing campaign that used social listening to respond directly to user status posts with personalised Happygrams - virtual Hershey's chocolates carrying interactive messages written specifically for each user and designed to do what real Hershey's chocolates do best: to make everyday moments better.
The campaign smashed all targets, revitalizing the brand and helping grow market share while building strong affinity for founder Milton S. Hershey's 112 year-old mission to spread cheer to the world, one smile, one person, one moment at a time.

Cannes Contenders: Colenso BBDO, Auckland

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Brewtroleum (1)-thumb-400x148-190227.jpgDB Export: Brewtroleum
Colenso BBDO, Auckland
What if we created a way that men could save the planet by doing what they always do. What if we could turn a man's favourite pastime; drinking beer, into a selfless act of sustainability. DB Export Brewtroleum is a biofuel made from the yeast leftover after we finish brewing DB Export. That means every sip of DB Export men take, helps to save the planet. After 6 months of painstaking research and testing we took 58,000L of yeast slurry and turned it into 300,000 litres of planet-saving biofuel - enough to open our own flagship petrol station and to supply 62 service stations around the country. Drink DB Export. Save the entire world.
Singtel network  driving.jpgSingtel and Ogilvy & Mather Singapore have released a film, Data ExStream, which
demonstrates the speed, coverage, reliability and low latency of the Singtel mobile network by putting it to three extreme tests in real-world conditions.

Conceptualized by O&M Singapore to make the typically invisible network visible, this is the first time that a local telecommunications network has been tested in such a unique manner.

Home.jpgThe United Nations High Commissioner for Refugees (UNHCR) Philippines and MullenLowe Philippines have launched the UNHome Button - an innovative web browser interruption to make Filipinos more aware of the refugee crisis.
When users click the Home button on participating partner sites, they are redirected to a faux "error" page, temporarily preventing them from "going Home." They are given the option to proceed to the home page, or instead, learn more about the refugee crisis and how they can help, at the UNHCR landing page.

May Xiao (1).jpgKBS has appointed May Xiao as Director of New Business for its Shanghai office, effective immediately. Xiao (pictured) joins the team from Fred & Farid, where she founded and led the FF SOCIAL business unit, in addition to overseeing business and client management on internationally renowned brands including Alibaba, DIDI and Tencent.

Born in China and educated abroad, Xiao is fluent in both Mandarin and English and brings a thoroughly global perspective to the Shanghai office. Her responsibilities at KBS will involve a focus on the local market, reinforcing KBS Shanghai's commitment to working with Chinese businesses on a global scale. Having just won Maldives' International Airline and the GoPro business, the office is already building considerable momentum on this front.

"Our Shanghai office has already amassed a small, but terrific roster of global and regional clients," said KBS Global CEO Guy Hayward, "But as they continue to grow and evolve local business will become more important in our ambition of helping companies in China modernize to thrive in a global tech-driven culture."

Wunderman Shanghai makes senior promotions

Pornthip and Jimmy.jpgWunderman Shanghai has promoted Pornthip Suchanthabut (pictured left) and Jimmy Wong (right) to Managing Director and Client Services Director, respectively. Reporting to Bryce Whitwam, CEO of Wunderman China, Suchanthabut and Wong are charged with driving the overall strategic direction and growth of the agency while the latter will be responsible for developing client relationships and managing all client portfolios in their new roles.
Ad Stars 2016.jpgThe call for entries for Ad Stars is out, with the entry deadline for the 9th annual awards being Sunday 15th May, 2016.

Based in Busan, South Korea, Ad Stars is the biggest advertising festival in Asia by virtue of the fact that it is free to enter and open to everyone including advertising agencies and creative professionals, production companies, students and non-professionals.

Two US$10,000 cash prizes will accompany the two Best of Show awards.

The Ad Stars Awards will conclude the 9th Ad Stars festival, a three-day festival that will run from 25th - 27th August 2016 at Haeundae Beach in Busan, South Korea.

The first Ad Stars Awards took place in 2008 and received 3,105 entries from 29 countries. By 2015, entries had grown to 17,698 entries from 67 countries.

To enter the Ad Stars 2016, visit here

ADC_YG_Logo.jpgThe Art Directors Club, one of the world's first non-profit organizations to champion commercial creativity and the artists who create it, has today announced a significant reinvention of its international ADC Young Guns program honoring the body of work from creatives 30 years of age and under. 

In a bold departure from the traditional awards show model, the organization has transformed the program, now in its 14th iteration, into a curated invitation competition where nominees will be handpicked by an esteemed cultural influencer committee made up of 40 leading thinkers, makers and visionaries from 11 countries representing a range of creative fields.

An algorithm hears music. We feel it.

62.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Because an algorithm can't come up with Popeye."

Dave Trott

About 20 years ago for a brief moment I thought I was a genius.

I had been given a brief for a large telco company and only a day to crack it. My partner and I worked late into the night. We filled the walls of our office with ideas. Some were shit, some made no sense but a few had some promise. And there was one that we both thought was really good. As a creative you know when something is good because you feel like you want to walk out of the agency and make the idea immediately. It is a heady mix of excitement and irritation.
Amaresh Godbole.jpgProfessional network LinkedIn has appointed DigitasLBi India as part of its elite panel of Certified Custom Apps Partners for the APAC region.
These partners work with LinkedIn and create unique brand experiences that engage customers and prospects to help marketers connect with their target audience by building custom apps, campaigns, and innovative social solutions that leverage LinkedIn's data and APIs.
Amaresh Godbole, Managing Director - India, DigitasLBi (pictured left), commented on the partnership, "LinkedIn has tremendous potential for highly targeted ROI driven engagement solutions given their unique view of professionals around the world. It's an honour to be a partner and an exciting opportunity to provide highly strategic joint solutions with LinkedIn to clients targeting professionals of all demographics".
Siddhyesh Narkar, Head of Technology, DigitasLBi India added, "LinkedIn is meticulous about process, security and coding standards while selecting API development partners and being selected is a testament to the capabilities of our Development and Technology Delivery team. We look forward to creating some truly innovative data driven solutions".

Jane with Milan.jpgDentsu Aegis Network has acquired Shanghai VeryStar Internet Science and Technology Co. Ltd. (VeryStar), a leading mobile and online retail commerce agency in China. VeryStar will become part of Dentsu Aegis Network's digital agency Isobar China and will be known as "VeryStar - Linked by Isobar".
Established in 2011 as a pioneer in mobile commerce in the world's largest mobile market, VeryStar is based in Shanghai and has now grown to more than 70 staff, servicing a diverse portfolio of leading clients, including Uniqlo, Pizza Hut and KFC. As a WeChat and Alipay certified mobile platform design agency, reinforced by its founder's strong experience in the retail industry, VeryStar is well positioned to support Isobar in the rapidly expanding mobile and online commerce market in China.
Virat Tandon.jpgLeading Indian car-maker, Honda Cars India has appointed Mullen Lintas to handle the complete communications mandate for its new car variant to be unveiled shortly. Mullen Lintas won the business in a multi-agency pitch that saw three other agencies competing for the business. The mandate given to the agency is to launch the new brand through an extensive 360-degree campaign.
On appointing Mullen Lintas as its creative agency, Jnaneswar Sen, Senior Vice President, Sales and Marketing, Honda Cars India said, "We are pleased to welcome Mullen Lintas on board as our brand and creative partner. We were impressed with the team's extensive experience in the automobile category. Their grasp of the challenge we had posed in our brief was good and the strategy and creative recommendations were very strong. We look forward to a long and mutually fruitful relationship with Mullen Lintas."
Teo-Ser-Foong-Liberty-Insurance.jpgLiberty Insurance has appointed independent agency The Media Shop (TMS) as its media agency for its integrated marketing efforts in Singapore following a competitive pitch. The agency will be overlooking strategic planning and buying duties for the insurance giant.

Teo Ser Foong, Vice-President, Marketing & Analytics of Liberty Insurance (pictured) commented, "TMS impressed us with their proven track record to conceive innovative and impactful campaigns for their clients across various industries. Through this partnership, we seek to help our customers remove complexity and confusion that is usually associated with insurance, and to enable Singaporeans to embrace the simple joys in life."

"We're delighted to partner with Liberty Insurance to conceptualise an integrated campaign that leverages on the power of multiple platforms, especially digital media that will allow the insurer to effectively reach, engage and influence consumers," said Jessica Toh, Regional Business Director of TMS.
BEN WELSH (1)-thumb-400x527-207855.jpgDDB Australia has today announced the appointment of creative powerhouse, Ben Welsh, to the position of chief creative officer at DDB Group Sydney. 

Welsh replaces Toby Talbot who is moving to Assignment in New Zealand.
A world-renowned creative leader with numerous Australian and international creative and effectiveness accolades under his belt, Welsh will join DDB Sydney from M&C Saatchi, where he was creative chairman, Asia.
Says Andrew Little, chief executive officer, DDB Group Australia: "Ben is such a great person and the perfect creative leader for our agency as we look to continue our creative trajectory. I know our Exec Team and Creative Partners are excited to have him on board and I have every confidence that under Ben's leadership, our agency will continue to deliver world-class work across the portfolio of fantastic brands we have within the building."
177_NickWorthington.jpgThe One Club, producers of the prestigious One Show Awards and Creative Week, has today announced that it has appointed six new members to its board of directors including Colenso BBDO New Zealand creative chairman Nick Worthington (left) as a member of the international board along with Mark Tutssel, Leo Burnett Worldwide global chief creative officer and Publicis Communications creative chairman, Judy John, CEO and CCO of Leo Burnett Canada, Rei Inamoto, founding partner of Inamoto & Co., Pete Favat, North American CCO at Deutsch, Leslie Sims, chief creative officer of Y&R New York. Margaret Johnson and Tiffany Rolfe were also recently appointed to the board.
Roop.jpgSingapore based design consultancy Consulus has entered into a partnership with Roop - an integrated advertising agency in Bangladesh - to help brands their build capacity for scalability and innovation as well as help them expand overseas.

Consulus returned to Bangladesh in March when it signed a historic partnership agreement with its new partner, Roop. Consulus began the friendship with Bangladesh in 2012 after the World Marketing Summit and formed strong friendships with the talented youth of the country.
KFC WOMAN.jpgKFC MAN.jpgOgilvy & Mather is pushing the boundaries of creativity with the launch of two edible nail polishes for KFC Hong Kong. The new product brings the tagline, "Finger Lickin' Good" to life in an unexpected new way that surprises and intrigues consumers.

Working with food technologists at McCormick, the makers of KFC's 11 secret herbs and spices mix, Ogilvy has collaborated with KFC Hong Kong to create two edible nail polish flavours sourced from natural ingredients and based on the brands all-time favourite recipes - Original and Hot & Spicy. To use, consumers' simply apply and dry like regular nail polish, and then lick - again and again and again.

Radio City.jpgIn a first of its kind innovation, radio network Radio City 91.1FM has partnered with cycle candy vendors to create pop-up English schools across Dharavi and slum areas. Radio reaches more than 99% of India where approximately 30 million children live in slums. Candy vendors on bicycles who visit slum dwellings daily have been provided FM receivers and megaphones and have been incentivised to park their cycles in specific localities every week at a certain time. During these time bands, Radio City 91.1FM is airing specially designed lessons on spoken English. Candy being a natural draw for the kids, all the vendors have to do is tune in to Radio City on their FM receivers at the designated time slot, play the on-air English lesson and hand out free candy to every kid who sits through it.

LG Bed Cleaner.jpgThe LG Bed Cleaner is hand-held and a little bigger than a dustbuster. It vibrates 8,000 times a minute, making it impossible for bed bugs to hold on before being sucked inside and trapped in a pair of filters, where there's a UV lamp which kills and sterilizes all that's been sucked up.

Credits - HSAd Global Creative Department, Seoul, South Korea. Creative Director: Stephen Prior. Copywriters: Peter Moyse, Younsoo Nicole Park. Art Directors: Jihyun Song, Sujung Park.
MTP.jpgBe a responsible friend and call a taxi if you've been drinking is the message in this public service spot from FCB Ulka for the Mumbai Traffic Police.

Ariel.jpgChildren's magazine, Tinkle, has joined Ariel India's Dads#ShareTheLoad movement in an effort to spread and support the message of equality within the household, particularly when it comes to household chores. India's iconic children's character, Shikari Shambu, will #ShareTheLoad with his wife in the much anticipated May edition of Tinkle. With a long standing record of promoting core values and principles to the next generation, Tinkle's latest pledge will surely bring to surface the often overlooked issue of household equality.

Speaking on the association, Associate Brand Director-Fabric Care, P&G India, Sharat Verma said, "We are delighted to have a brand like Tinkle and the ACK group partner with Ariel India on our Dads#ShareTheLoad movement to further spread awareness on the issue of household inequality. With 2 out of every 3 children believing that laundry is ONLY a mother's task, the conditioning of gender stereotypes is being subconsciously passed down to the next generation. Ariel India joins women across the country to address this cycle of prejudice, by encouraging more dads and husbands to #ShareTheLoad, since with Ariel Matic anyone can get great laundry results."
Bringing Light.jpgA blank poster comes to life as the face of a child emerges from the darkness. This child represents one of many stateless children in Malaysia, seen as non-existent in the eyes of the law. The faces of more children continue to appear as each poster is signed in solidarity of their plight at the BRING TO LIGHT campaign launch.

The BRING TO LIGHT campaign, a collaboration between non-government children's organization Voice of the Children and Geometry Global, aims to raise awareness on the issue of stateless children in Malaysia. Through no fault of their own, stateless children are denied access to education, healthcare and protection under the law making them vulnerable to poverty, violation, exploitation and trafficking.

Ameer Ismail, Executive Director, GolinOpinion & dCell.jpgGolinOpinion has won two prestigious brands in the automobile sports and luxury sector - Porsche and Lamborghini. The agency was appointed after a multi-agency pitch and will work closely with the leadership team to provide decisive and dynamic strategy for both iconic brands.

GolinOpinion India (formerly known as LinOpinion | GH) will lead a creative and integrated communications strategy to continue to assert Porsche as the leading sport luxury car brand and Lamborghini as the most aspired luxury car brand in India.

Commenting on the win, Ameer Ismail, Executive Director, GolinOpinion & dCell (pictured above) said, "We are delighted to have won this prestigious mandate. We believe that in the management, we have found a partner who understands and believes in the power of all-inclusive branding and strategy, and with whom we will achieve the path-breaking results that the brand aspires to. In this ever evolving industry, Porsche and Lamborghini are both prestigious brand legacies that believe in driving passion and taking every aspect of communication and brand value to the next level."
Simon Welsh.jpgSimon Welsh is to take up the Chief Creative Officer role at J. Walter Thompson Hong Kong.
Welsh (left) has served for two years as the Executive Creative Director for J. Walter Thompson's HSBC Hub in Hong Kong, which is one of two hubs set up to oversee global work for the brand.  He has lead key projects ranging from a new global campaign for HSBC Advance to launching a HK$150 augmented reality banknote for the bank's 150th anniversary.
"Simon has been instrumental in the success of the HSBC HK Hub. I look forward watching him infuse his leadership and creativity to all the other brands our Hong Kong office works with," said Lo Sheung Yan, J. Walter Thompson's Asia Pacific Creative Council Chairman.
Welsh will continue in his role on HSBC, while taking on creative leadership for the entire Hong Kong agency as CCO. "We've got a highly talented and motivated team working on a great mix of famous and hopefully soon-to-be-famous brands," said Welsh. "It's a fantastic opportunity and I can't wait to get started."
5adaa0950d6f36128dc4eb69_558x560.jpgLIA has announced the first stand-alone jury recognizing the importance of verbal branding. The 2016 LIA Verbal Identity Jury will focus on the assets of a brand that relate to naming, phrasing, and communications. It is being introduced as a medium for this year's awards, after serving as a category under the Design medium in 2015. 

The inaugural jury president will be Chris West, managing director of the London-based brand consultancy, Verbal Identity Ltd.

Says West: "I am honoured to be the president of the Verbal Identity Jury at the 2016 LIA Awards, with a Jury that consists of some of the world's most respected creators and users of powerful brand language today. Like Steve Martin said: 'Some people have a way with words, and other people...oh, uh, not have way.' "
Toby Talbot-latest.jpgCB Exclusive - Toby Talbot has resigned as chief creative officer, DDB Sydney, a role he took up in May 2014, and will be taking up a new leadership role as managing partner, Assignment Auckland, partnering up with Peter Biggs and Duster Andrew.

Says Marty O'Halloran, chairman, DDB Group Australia and New Zealand: "DDB Sydney is in great shape and I am immensely proud of what Toby Talbot, Andrew Little and Nicole Taylor have achieved as a team in the last two years. Toby has created an outstanding creative culture that extends throughout all parts of the organisation and is evidenced by the campaigns we are now producing.

"Naturally, we are very disappointed to lose Toby. I have personally worked with him for nearly 10 years across two agencies. He has unquestionably done a brilliant job in Sydney and leaves behind a very strong creative department with a lot of outstanding talent to continue the creative trajectory. We will announce Toby's replacement in the coming weeks. Toby will always be very much a part of the DDB family and we respect his decision to return to New Zealand."

Cannes Contenders: Publicis Guangzhou

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Pocket with Love_Design.jpgPocket With Love
Publicis Guangzhou

Qiang people are one of the Chinese ethnic minorities. Most of them are good at embroidery which is a cultural skill with 1500 years history. However, the Qiang embroidery is facing the impact of China's rapid modernization, the ancient handicraft is regarded as not fashion, which makes the Qiang women have to leave their own village and go out for a 5 US dollar daily wage job. We hope the Qiang women can live by their handicrafts so as to inherit the culture of Qiang embroidery.
GG Mild.jpgSeven Sunday Films has recently been in Barcelona, and together with director Miguel Campana and Dentsu Strat have turned out a new film for GG Mild. The film follows a group of friends studying overseas as they go through their daily activities and make the most of what the city has to offer, sharing the vibrancy and exuberance of their daily lives.


Simon Carbery has a pint with Seaniebee

A pint with.jpgA Pint With Seaniebee is an informal chat with creative folks who have lived, or are living brave, interesting and unconventional lives. It examines how their background and upbringing forged the path they went down; what decisions they took that made all the difference; what ideas they have to change the world in which we live; what life-wisdom they have garnered; and looking back, perhaps what they might change or what advice they might offer up to those following in their footsteps.

Award-winning adman, writer, musician, raconteur and all-round witty bright spark, Simon Carbery joins the pod today to share his adventures and life-lessons over some particularly strong drinks. With Dave Trott as mentor, and Paul Arden as first boss...the pod somehow manages to also include references to Douglas Adams, Pope Francis, Fay Weldon, David Putnam, Rumpole of the Bailey, Leonardo da Vinci, David Bowie, The Air Hilaires, U2, Charles and Maurice Saatchi, Hugh Hudson, Walter Raleigh, Dr. Seuss, Pete Townshend, Johnnie Cochran, Chris Blackwell, Tom Thumb, Salman Rushdie, Cornelius Fuel, Michelangelo, Terry-Thomas, Chris Wilkins, Norman Tebbit, Tim Bell, Alexandra Taylor, Marcia Clark, Robert Plant, and The Wood Demons. You'll also learn why you need look no further than peace and quiet and the career of Danny Kaye for the secret to a successful life.


Cannes Contenders: Scarecrow Communications India

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

11 Minutes.jpg11 Minutes
Scarecrow Communications India

Over one million people die in India due to smoking each year. Despite bans on advertising and smoking in public places, more than one in three adults smoke in India. While people in general are aware of the fact that smoking damages their health, Business of Ideas and Scarecrow Communications came together to reemphasise this fact in such a compelling manner, that people would consider quitting the habit.
We took a startling fact - every cigarette costs you 11 minutes of your life - and quantified it in our own, interesting way (Source: World Health Organisation and British Medical Journal). This was depicted with a tragicomic story of a young smoker whose last wish of making love to the girl of his dreams, remains unfulfilled, as he dies few minutes earlier than he would have liked.
ear.jpgAuditron Inc creates a hearing aid for people hard of hearing in a print campaign from Paranormal Activities India.

Credits - Associate Creative Director / Copywriter: Tirthanckar Mitra. Associate Creative Director / Art Director: MD. Tanweer Alam.
sachin.jpgA twitter campaign aimed at raising awareness for the growing problem of child labour in India has managed to gain worldwide traction. Created by OgilvyOne India in partnership with Reliance General Insurance and Child Rights and You (CRY), the campaign uses the hashtag #DONT_EMPLOY_LITTLE_ONES and urges twitter users to tweet whatever they ordinarily would, but using only all caps. And hence avoiding the usage of 'little ones'.
TRASHPOOL_PR_WITH_TITLE.jpgPlastic pollution is recognized as a massive, global environmental issue, responsible for the deaths of over a million marine animals each year. It is a danger to all marine life including birds, sharks, turtles and marine mammals, causing injury and death through drowning, entanglement, or starvation following ingestion. It is also a danger to human life.

MINIClubman_GoWithYourGut.jpgIn January 2016, Mini announced their new communications partner in Saatchi & Saatchi Malaysia. It was an exciting win for the agency with exponential potential for great work with an icon like MINI.
The recent launch of the new MINI Clubman presented Saatchi & Saatchi Malaysia the perfect opportunity with the agency developing two digital films 'Hit Chaser' and 'Things Maker' as part of the launch.

Conversation_Post_Alexander.jpgThere is so much written and said of the great deeds and acts of famous personalities like Alexander the Great, Vasco-Da-Gama and Genghis Khan, including the great wars they fought and the dynasties they built in numerous countries. But if one were to question how these leaders passed away, there is very little written on that. The truth is that these great personalities did not die fighting a war or defending their territory, rather they fell victim to a highly ignored but deadly disease - Malaria, spread by mosquito bites.
To advise people of this hidden and unusual fact, LinTeractive India executed a campaign for Godrej HIT on social platforms. The objective was to sensitize people about the life threatening dangers of mosquitoes in the context of World Malaria Day and establish that Kala HIT is the ultimate solution for killing mosquitoes.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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