MullenLowe Open Philippines and Wendy's Guam reveal a new fashionably styled logo today

Wendy_Today.jpgOnline fans of fast food chain Wendy's in Guam, were surprised to find a new, stylish Wendy on the brand's logo today. The worldwide chain's iconic logo has depicted Wendy with pigtails since its inception in the 1960s, but today the restaurant revealed a new image for Wendy, sporting a fashionable cropped haircut.
What has prompted Wendy's latest makeover?
Representatives from Wendy's Guam, and their marketing agency MullenLowe Open Philippines, were not available for comment on the new logo today.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.