V.I.P Industries India and Whyness Worldwide launch latest campaign "When you are very important" featuring superstar Hrithik Roshan

Hrthik Roshan as the Brand Ambassador for leading luggage brand VIP.jpgV.I.P Industries leaders in the luggage industry has launched a mega campaign "When you are very important" for their homegrown brand VIP. The campaign features reigning heartthrob Hrithik Roshan as their Brand Ambassador illustrating the transformation of India's pioneering luggage brand, creating a niche positioning for itself.

Leaving no stone unturned the campaign is created by a team of globally acknowledged creative minds such as Thomas Krygier - Director of Oscar winning commercials, Olivier Schneider - Stunt Director for classics like James Bond 24: SPECTRE, Fast and Furious 6 and conceptualised by the team of Whyness Worldwide.

Filmed in Prague, one of the largest cities in Europe, the campaign showcases the superstar trying to escape a gang of thugs who want to steal a precious jewel which he carries in a VIP strolley. Against a beautiful backdrop depicting the magnificent cultural sights; the scene is shot on the streets where Hrithik is seen fighting the gang. Aesthetically choreographed the fight sequence shows Hrithik using the strolley to defend himself and at the same time demonstrating the durabili ty and toughness of the bag.

VIP.jpgCommenting on the new campaign Radhika Piramal, Managing Director, V.I.P Industries said, "VIP is a brand with which we pioneered in the luggage industry. Almost 4 decades old; brand VIP continues to reign as one of the most preferred luggage companions. Through this campaign we offer our consumers another reason to continue to associate with brand VIP, as the campaign tag line says "When you are very important".  We are extremely delighted to associate with Hrithik Roshan; there couldn't have been anyone else who could match the classic legacy of our brand."

Speaking about his association with the company Hrithik Roshan, Brand Ambassador, VIP says, "I am extremely honored to be an ambassador of a brand that I have known since my childhood. Shooting for this campaign gave me an opportunity to work with some of the best creative minds as well as a great stunt director, easily being one of the toughest action scenes that I have ever performed with a unique prop like a VIP strolley."

VIP2.jpgDetailing the marketing strategy for the brand Sudip Ghose, Vice President-Marketing, V.I.P Industries said, "This campaign is an amalgamation of two very important personalities i.e. VIP and Hrithik Roshan. With "When you are very important" campaign we want to entice the audience with the features of the new collection that Hrithik displays in the commercial. Adopting a different approach; apart from a 45 second television commercial viewers on the digital platform will get to watch a 2.45 minute film which will be exclusive to social media and will go live sometime soon."

Expressing his thoughts on the campaign Ravi Deshpande, Founder and Chairman, Whyness Worldwide said, "VIP as a brand has a unique charm just like the Brand Ambassador-Hrithik Roshan. Our attempt was to ensure that both the personalities are stitched together displaying the features of the product, thus offering the audience an action packed commercial that we hope stands out from the rest."

Credits -
Founder & Chairman: Ravi Deshpande
Creative Director: Ranjit Sasidharan
Account Management: Chetan Mane
Production House: ThinkTank Films, California
Director: Thomas Krygier
Fight Director: Olivier Schneider
DOP: Martin Matiasek
Producer: Gregory Haggart
Executive Producer: Brad Steinwede
Line Producer: Kristyna Kodet

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.