The Sweet Shop's Steve Ayson tells Aussies to 'take a leap' in latest NAB home loans campaign

NAB Mortgages Leap 1.jpgAustralia: Clemenger BBDO Melbourne and National Australia Bank have launched a new home loans campaign.

Called 'Journey', the campaign sets NAB up as the bank who understands the full home ownership journey, including the big moments of truth, or leaps, a customer makes.

VIEW THE SPOT
NAB Mortgages Leap 3.jpgClemenger BBDO Melbourne creative director Rohan Lancaster says the shoot was a journey in itself and director Steve Ayson of the Sweet Shop and his crew rose to the challenges nature threw at them.

Says Lancaster: "Despite it raining for the first time in eleven years on the dry, dusty desert (that we really needed to be dry and dusty) where the shoot took place, the team was still able to capture the excitement and tension that people feel before they make the biggest purchase of their life."

The campaign will roll out over the next few weeks. As well as TV, it includes digital, social, OOH, press and in-branch executions. It also includes an internal NAB campaign, aimed at the bank's 44,000 employees.

NAB
Chief Marketing Officer: Andrew Knott
GM, Brand & Product Marketing: Michael Nearhos
Head of Marketing, Home Loans: Laura Wilson
Head of Brand: Faycal Ben Abdellaziz  
Manager, Home Loan Marketing: Vanessa Bede
Manager, Home Loan Digital Marketing: Matthew Wickham
Consultant, Home Loan Marketing: Lachlan Davidson
Consultant, Home Loan Marketing: Amelia Havlik
Consultant, Digital Marketing: Nadine Mannering

Agency: Clemenger BBDO, Melbourne
ECD: Ant Keogh
Creative Directors: Rohan Lancaster, Luke Thompson and Darren Pitt
Art Director: Russel Fox
Copywriter: Richard Shaw
Strategic Planner: Sam Mackisack
Managing Partner: Lee Simpson
Group Account Directors: Ben Knighton and Harriet Sinclair
Account Director: Celeste Baer
Account Manager: Harrison Webster
Senior Account Manager: Bianca Shah
Agency Producer - Print: Craig Bulman
Executive Producer: Sonia von Bibra
Digital Producers: Allan Ngo and Gita Chetty
    
Production
Director: Steve Ayson
DOP/Cinematographer: Robert Humphreys
Executive Producer: Edward Pontifex
Producer: Cindy Kavanagh
Managing Partner: Wilf Sweetland
Production Company: The Sweet Shop
Editor: Simon Price, ARC   
Designer: Lucinda Thompson   
Music Track & Artist - Tidings - Ryan Downey
Music Production Company: Level Two Music   
Photographer: Stephen Langdon
Post Production Company: Alt.VFX, Jesse Bradstreet / Method, Edel Rafferty
Sound Designer/Engineer: Paul LeCouter
Sound House: Flagstaff
Visual Effects: Alt.VFX

2 Comments

Like said:

Great film. Very well done to all

NC said:

So, so good

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