The 120 Media Collective and the National Basketball Association join forces to provide comprehensive digital experience for fans in India

The 120 Media Collective Founder & CEO Roopak Saluja.jpgThe National Basketball Association (NBA) and The 120 Media Collective have partnered to operate the customized in India, the NBA's official digital destination in the country.

The geo-targeted will offer Indian fans access to all things NBA, such as video highlights, game recaps, scores, stats and more.  The responsive and mobile first digital destination will also provide extensive localized content, including podcasts hosted by local basketball personalities and a special section dedicated to Sim Bhullar - the first player of Indian descent to play in the NBA - and Satnam Singh - the first Indian player to be drafted into the NBA.

Additionally, in India will feature personalized settings for fans to follow their favorite NBA teams and players, an NBA FIT corner with instructional basketball content, and "Supreme Courts" showcasing the best basketball courts across the country. Through the digital destination, fans will be able to access NBA LEAGUE PASS, the league's digital package offering a full season of live NBA games and rich archive of NBA content.

"The popularity of basketball in India has never been stronger, and our newly redesigned digital destination will provide Indian fans with instant access to NBA news and content," said NBA Deputy Commissioner Mark Tatum. "We are committed to the growth of basketball in India, and we will continue working with our partners to introduce new ways for fans to experience the NBA."

Roopak Saluja makes a point on the value of being present where the audience is.jpg"We are excited to be partnering with one of the world's leading sports properties to engage deeply with Indian audiences," said Roopak Saluja, 120 Media Collective Founder & CEO (pictured above). " lies at the core of The 120 Media Collective's engagement strategy and will be supported by robust distribution to ensure our content is seen and shared where the audience already is."

"The 120 Media Collective's expertise in innovative content creation makes them an ideal partner to produce locally relevant content to engage our fans," said NBA India Managing Director Yannick Colaco.  "Our new partnership will help us grow our expansive digital presence in India by providing our digitally savvy fans with a way to connect with their favorite teams and players."

Along with the customized in India, the NBA features 19 international online destinations. The digital destination in India will continue to introduce new features in the coming months.

Fans can follow the NBA on Facebook ( and Twitter (@NBAIndia), and download the NBA App on iOS and Android for the latest news, updates, scores, stats, schedules, videos and more.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.