Publicis China's chief creative officer Sheena Jeng appointed to 2016 CLIO Awards film jury

Publicis China Sheena Jeng 郑以萍.jpgSheena Jeng, Chair and Chief Creative Officer of Publicis China, has been appointed to the 2016 CLIO Awards Film Jury. Recognizing innovation and creative excellence across a variety of categories, the CLIO Awards is an esteemed international awards competition for the communication business, its jury consists of the most renowned and respected creative professionals across the globe.

Jeng (pictured) has been instrumental in Publicis China's continued creative and business success, cementing the agency as the preferred creative partner for clients' marketing transformation. Under Jeng's creative leadership, the agency has been providing clients with effective creative campaigns that led Publicis Shanghai and Publicis China being named "2015 CLIO Agency of the Year for China" and "Top 3 Agencies by Effies Greater China" respectively.
Speaking on her appointment, Jeng said "I am honoured to be chosen and trusted as a juror to evaluate the best film work in the world alongside the most seasoned and respected leaders in the industry. The film category has always been one of the most competitive categories in every award show, I am looking forward to all exciting and sophisticated ideas conveyed through compelling expressions that bring the ideas to life."

Jeng continued, "The advertising industry faces many challenges now, but great creative ideas will always be the key in revitalizing the industry. At Publicis China, we practice creative at heart and I always push my team to go beyond ordinary creativity to deliver the most exciting multi-disciplinary work that help our clients lead the change. From here on, the depth of contents showcased from films and videos of all formats will go beyond any forms of expression made possible by a conventional 30-second TVC. I look forward to be further inspired by fellow jury members as well as amazing award entries around the world."

As the backbone of China's advertising industry, Jeng is one of the most influential and internationally acclaimed creatives in the region. She served as Vice Chairman of the Association of Accredited Advertising Agencies of China from 2007-2009. Named as "Taiwan's Best Advertising Professional" and "China's Outstanding Female Advertising Professional", Jeng's creative work has been widely recognized in international, regional and local industry awards including Cannes, One Show, D&AD, Spikes, New York Festivals, AD Fest, China 4A Awards and many more.

"As a forward-looking creative agency, Publicis Worldwide Greater China's creative team works seamlessly with cross-disciplinary specialists to power creativity with digital, analytics, commerce and user experience elements. Sheena's jury appointment clearly shows that Publicis' work in China is considered groundbreaking not only on a local or regional level, but that its creative vision in China is raising the standard on a global level," said David Gompel, CEO of Publicis Greater China.

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