Phones have dirty secrets as shown in ITSA India’s campaign for the Sony Xperia M4 Aqua

April 29 2016, 10:38 am | BY Lynchy | No Comments

Dirty Phones.jpgHow did ITSA India launch the waterproof Sony Xperia M4 Aqua? By not talking about it all. Instead, they warned users about how filthy smartphones are by making a public service announcement. Then they introduced the Sony Xperia M4 Aqua the phone that can be washed.

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