Orbital Group Singapore to manage overall communications for 7-Eleven rebranding

Boutique agency Orbital Group has been commissioned to handle 7-Eleven’s rebranding campaign. The appointment comes after a three way pitch.

Lee Yanfeng, business director of Orbital Group (pictured left), said, “We’re ecstatic to be able to expand our relationship with 7-Eleven. They’ve been transforming themselves with new products and services over the last few years and it’s time to tell that story to consumers.”

Crispian Leong, head of marketing for 7-Eleven, said, “We are pleased to appoint Orbital Group to develop the creative execution for our rebranding campaign. They understood our requirements and we were very pleased with the ideas they shared. The challenge now is to see how we can bring this exciting vision into fruition.”

Orbital Group is tasked with managing overall communications and creative strategies across all media for the rebranding campaign, as well as leading month on month marketing activities for 7-Eleven.