Nicoletta Stefanidou joins Isobar HK as executive creative director reporting to MD David Jessop

Isobar has appointed Nicoletta Stefanidou as Executive Creative Director for the Hong Kong market. The appointment signals Isobar’s commitment to elevating its creative leadership across the region and to drive its vision of delivering borderless Ideas Without Limits in the Brand Commerce era.

Stefanidou (pictured left) will be responsible for the creative leadership of the Hong Kong agency and her remit will include combining creative, strategic, technology and brand commerce expertise to deliver positive business transformations for leading brands including Estée Lauder, Audi, Marriott, Huawei and UNIQLO.

In her previous role as Group Creative Director for Publicis Hong Kong, Stefanidou led the direction of all creative output for their luxury client portfolio, including global clients such as Cadillac, Clinique, Marriott and UBS. For Cadillac, Stefanidou oversaw the global brand roll out of the new “Dare Greatly” positioning. Prior to that she was a Creative Director at Ogilvy One Hong Kong.

Her work for clients such as Pizza Hut, Faber-Castell, and WWF have been awarded and shortlisted for prestigious awards such as the Art Directors Club, Cannes, Clio, Kam Fan, D&AD, Spikes Asia and the Markies. Stefanidou is also a regular juror on the international creative awards scene.  

Stefanidou will report to David Jessop, Managing Director of Isobar Hong Kong. She will be working very closely with the other creative leaders in the region including Maciej Nowicki, Isobar’s Chief Creative officer for South and Southeast Asia; Tim Doherty, the Chief Creative Officer for Isobar China Group and Stan Lim, Isobar’s Regional Creative Director. 

David Jessop, Managing Director for Isobar Hong Kong, said, “We are happy to welcome Nicoletta to the Isobar family. Her outstanding track record and industry leadership, along with her creative passion and drive to win will be a great addition to our Hong Kong team. We’ve had a great year in 2015 with our agency picking up Gold for both the Campaign Asia and Marketing Magazine Hong Kong Digital Agency of the Year. Now with Nicoletta on board, we are looking forward to upping our game even further and delivering creative excellence and dynamic business results for our clients.”

Stefanidou commented, “I am extremely excited to be joining Isobar. The team here is driven and talented and I look forward to working with them to deliver great work for our clients. Given Isobar’s focus on creativity and innovation, I humbly believe that we are in good position to help businesses achieve transformational results in the setting of Hong Kong’s dynamic digital landscape.”

Isobar also announced the promotion of Katheryn Lui (pictured left) to Strategic Planning Director for Hong Kong. Lui will now be responsible for leading Isobar’s strategic planning and social media teams. Prior to her promotion, she was a Strategic Planning Manager at Isobar for two years with her key clients including Estée Lauder, Darlie, FWD, Audi, Van Cleef & Arpels and UNIQLO.

“Katheryn is a solid strategic thinker and is always striving to develop unique and insightful ideas to help our clients stand out in the cluttered marketplace. I am happy to see her continued career growth in our agency,” Jessop added.