MullenLowe Group has fused Mediahub and Profero Performance to create global media shop under the MullenLowe Mediahub banner

john & ross 3_sm.jpgMullenLowe Group has announced a fusion of its two strong media entities, Mediahub and Profero Performance (the media planning and buying group within the integrated digital agency MullenLowe Profero), to create a global media shop under the MullenLowe Mediahub banner. Related to this integration, Mediahub will launch a global search and performance media offering called MullenLowe Mediahub Performance. MullenLowe Profero continues as the rapidly-growing digital creative and technology offering within MullenLowe Group.
As a result of this reorganization, MullenLowe Group now has a global, unified, full-service media capability under the MullenLowe Mediahub name with over 350 people in 12 offices worldwide. Mediahub is a strong blend of creatively driven and innovative media planning, insight-driven communications planning and strategy, large-scale buying power fueled by its affiliation with IPG Mediabrands, and best-in-class search and performance capabilities on a global scale. The merger also means MullenLowe Mediahub now has a strong presence in the two largest U.S. media markets (New York and Los Angeles), as well as in key European and Asia-Pacific markets, including London, Singapore, Sydney, Tokyo and Shanghai.

Under John Moore (pictured top left), Global President of MullenLowe Mediahub, the new Mediahub Performance offer will be led by Ross Jenkins (right), Global Managing Director, who will be based out of London; Keith Lusby, Executive Director at Mediahub Boston, Lizzy Hanna and Lavall Chichester, Media Directors based in NYC; Neil Ramsden, UK Managing Director; and Phil Ely, Head of Media in APAC. They will work closely with Moore, Sean Corcoran, Mediahub's Executive Director of Innovation, and Jonathan Fowles, Mediahub's Chief Media Officer in the UK.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.