MullenLowe Group has fused Mediahub and Profero Performance to create global media shop under the MullenLowe Mediahub banner

MullenLowe Group has announced a fusion of its two strong media entities, Mediahub and Profero Performance (the media planning and buying group within the integrated digital agency MullenLowe Profero), to create a global media shop under the MullenLowe Mediahub banner. Related to this integration, Mediahub will launch a global search and performance media offering called MullenLowe Mediahub Performance. MullenLowe Profero continues as the rapidly-growing digital creative and technology offering within MullenLowe Group.

As a result of this reorganization, MullenLowe Group now has a global, unified, full-service media capability under the MullenLowe Mediahub name with over 350 people in 12 offices worldwide. Mediahub is a strong blend of creatively driven and innovative media planning, insight-driven communications planning and strategy, large-scale buying power fueled by its affiliation with IPG Mediabrands, and best-in-class search and performance capabilities on a global scale. The merger also means MullenLowe Mediahub now has a strong presence in the two largest U.S. media markets (New York and Los Angeles), as well as in key European and Asia-Pacific markets, including London, Singapore, Sydney, Tokyo and Shanghai.

Under John Moore (pictured top left), Global President of MullenLowe Mediahub, the new Mediahub Performance offer will be led by Ross Jenkins (right), Global Managing Director, who will be based out of London; Keith Lusby, Executive Director at Mediahub Boston, Lizzy Hanna and Lavall Chichester, Media Directors based in NYC; Neil Ramsden, UK Managing Director; and Phil Ely, Head of Media in APAC. They will work closely with Moore, Sean Corcoran, Mediahub’s Executive Director of Innovation, and Jonathan Fowles, Mediahub’s Chief Media Officer in the UK.