Mirum Hong Kong’s creative experience team gets a lift with two senior promotions

Mirum Hong Kong has strengthened its creative experience team with the promotion of Avis Wong (pictured left) to the role of Executive Creative Director and Stephanie Pak (right) as Group Creative Director.

The pair, who have a rich and diverse experience in the digital sphere, aim to utilise the power of curiosity to accelerate design thinking across the agency, increasing the innovative solutions provided to clients by using a more human-centred approach.

“We’re looking to harness the wealth of creative talent to better apply design thinking to our projects. On top of that, I want to ensure the human element is not lost in our work and that it blends well with the digital and technological influences that surround us,” said Wong.

Wong, who joined Mirum as Creative Director in 2014, brings a strong creative background from both traditional and digital communications. She was the creative mind behind many of Mirum’s award winning campaigns, such as Lexus’ “All Eyes on Me” and Starbucks’ “A Twinkle Surprise”, and most recently, has been a source of innovative creativity on key projects for clients including Hang Seng Bank, Hong Kong Tourism Board and Hysan.

Working alongside her will be Pak, who has been with the agency for ten years. Pak has helped the agency win multiple awards over the years including for projects with Chow Sang Sang, CLP, Hong Kong Tourism Board, Hotel Icon, Staccato and WWF. Pak is working on maximising creativity within the agency. “I want to help cultivate the inquiring minds at Mirum by developing internal projects that will pique and drive everyone’s curiosity so that we can offer our clients truly creative and innovative solutions,” she said.

The appointments come as Mirum are set to unveil a brand new experience centre that allows them to showcase their visionary innovations to clients and industry peers alike.