Kaezad Nallaseth relocates from Toronto to join McCann Singapore as head of digital

Kaezad Nallaseth - McCann Singapore.jpgMcCann Singapore has appointed Kaezad Nallaseth as Head of Digital. Nallaseth brings a wealth of experience to McCann, with 17 years of international advertising experience, 15 of those in the pure digital and CRM space. He will be responsible for growing the agency's digital business by deepening the capabilities of the McCann team in Singapore, and by working in partnership with other McCann Worldgroup disciplines.

Nallaseth (pictured) has relocated to Singapore, joining from Tribal Worldwide Toronto where he was VP, Business Unit Director, leading several key client relationships including Canadian Tire, Mondelez and Economical Insurance.
Prior to Tribal, Nallaseth was at FCB as Digital Group Business Director for over six years, and Ogilvy & Mather, first in the film production team in India and then managing the IBM account in the Toronto office.

Rob Doswell, CEO, McCann Singapore said of his joining, "I am delighted that Kaezad has joined McCann Singapore. He brings a wealth of digital experience and a compelling strategic viewpoint on mobile, technology and innovation to the team. His award-winning work across online touchpoints is impressive and hugely valuable as we grow our holistic approach to communications".

Nallaseth commented, "Singapore is an incredibly exciting digital market with very sophisticated users. A large part of my mandate is to help ensure our clients' brands live up to and surpass the high expectations customers put on them in the digital space. Seamless and rewarding digital experiences will determine which brands consumers remain loyal to and which ones are left behind".

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.