Grey Group Singapore stresses the importance of preventing accidents at work for WSH

WSHC.jpgEveryday more than 30 people are injured at work, and every week one dies. The consequences of any workplace accident can affect more people than one imagines. Behind every worker, there is family and loved ones waiting for them to be home safe and sound. Through an evocative and emotional story of a father and daughter's relationship, the Workplace Safety and Health (WSH) Council's 2016 National WSH Campaign sheds light on the emotional distress and the damage and impact a workplace accident can cause.

WSHC2.jpgThe Vision Zero movement was initiated and championed by the WSH Council to help everyone adopt the mindset that all injuries and ill-health in the workplace are preventable. All workers are not only responsible for their own safety at work but also of their co-workers as everyone deserves to go home safely to their loved ones at the end of each day. The film, which is based on a true incident, was directed by the legendary Singaporean director, Royston Tan, and produced by Play Films.

"Expecting... Waiting... And not returning home - these are the emotions that no one wants to ever experience. The bond between a father-daughter relationship is important, strong and lifelong so we built on this to emphasize the importance of workplace safety and how it can impact the family," said Ali Shabaz, Chief Creative Officer, Grey Group Southeast Asia.

WSHC3.jpg"As part of the Vision Zero movement, our campaign message this year "Prevent all injuries. Go home safe and healthy" aims to drive home the importance of taking affirmative action to prevent injuries. We want everyone to take back to their workplaces and homes, the message that injuries at work not only affect you personally, but also the people around you - your family, colleagues and others. You can and must prevent injuries at the workplace, so that everyone goes home to their loved ones safe and healthy," said Kala Anandarajah, Deputy Chairperson, Workplace Safety and Health Council, Chairperson, Engagement and Outreach Committee."

Credits - Agency: Ali Shabaz, Karn Singh, Akanksha Jain, Cinzia Crociani, Herbert Pradjaja, Julie Chua, Khoo Suat Ling, Juhi Manwani, Marco Iodice, Nrusingha Choudhury, Huma Qureshi, Pang Yanrong. Clients: Lai Fung Ho, Siew Liang Yeo, Yen Ling Lim, Davin Teo, Amira Osman.



Just saying said:

Excellent work by Royston.
Pity he didn't also do the print ad.

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