Deepali Shirali joins Interbrand India in the role of creative director reporting to Ashish Mishra

Strengthening the Indian arm, Deepali Shirali steps into the role of Creative Director at Interbrand India.

Shirali (pictured left) has over 20 years of design experience across various disciplines from packaging design, branding and retail identity. She joins Interbrand after a long stint with Designsutra – the design arm of Contract Advertising India, which she helped in making one of the top three design agencies. Prior to that Shirali was associated with Fitch India, dCELL – a division of Lowe Lintas India, Channel V, and several other notable names during her long stint.

Her vast repertoire of work spans across varied categories and across brands such as Cadbury, The Tata Group, ITC, Britannia, Unilever India, Godfrey Phillips India, The Essar Group, Ashok Leyland and The Sahara Group amongst others. She has also handled various projects for South-east Asia and the NAMET region. Over the years she has mastered the perfect balance of design and business.

Shirali is passionate about exploring new countries and cultures. She is an alumni of Sophia Polytechnic, Mumbai having specialized in Applied Art.

At Interbrand India, Shirali will be reporting to Ashish Mishra, Managing Director of Interbrand India

Welcoming Shirali aboard Mishra said, “We are in India to help graduate the Best Indian Brands to the Best Global Brands stature. In a short span of three years we have already identified the most valuable Indian brands through our local league table and built relationships with about half of the top 30 Indian Brands. Majority of our engagements as well as our reputation so far has been in the realm of Brand Strategy and Valuation. We are now keen to emphasise our global capabilities in the design space too. In Deepali, we found a partner who has the right balance of the business acumen and the design experience.”

Talking about her new beginning at Interbrand India, Shirali said, “Interbrand seemed like a very good fit, right from my very first meeting with Ashish. It’s the beginning of not just a new chapter but a new book in my life.”