DDB China showcases Alipay's face recognition technology with new 'who art you' campaign

DDB_China_Alipay_Who Art You_April'16.jpgHow would Picasso, Matisse and Da Vinci paint you with their brushes? DDB China teamed up with Alipay to launch a new campaign titled "Who Art You". You need only to show your face and see yourself in a new, artful form. Online payment has become more sophisticated, going from security passwords to thumbprints and biometrics. Alibaba's Alipay teamed up with DDB China to showcase its cutting-edge Face Recognition Technology in this campaign. DDB China created "Who Art You", a mobile game where users can log into the Alipay App, take a selfie and have the system automatically identify three paintings out of 2,000. All within three seconds.

Nothing fascinates the individual as much as his own image, certainly much more so than fingerprints, numerical digits and bar codes. With "Who Art You", the agency is pushing the boundaries of creativity, merging technology with art, to create an engaging customer experience. In addition to "Who Art You", DDB also launched the "Scan Your Face to Login" function for Alipay, bringing face recognition technology into users' everyday lives.
"Compared with other verification methods, face recognition is more convenient. DDB China has turned technology into art that engages consumers. This is not a traditional app, it's a sophisticated piece of art," Said Chen Jidong, Head of Biometric Technology Team from Alipay.

"Biological identification will change the way we interact and transact. We wanted to explore what the future of mobile platforms look like. Face recognition provides strong multifactor security with a seamless user experience. "Who Art You" shows how we can use technology and art to engage consumers in a clever and relevant way," Said Twelve Tong, Vice President, DDB China Group.

Credits -
Chief Creative Officer: Tim Cheng
Executive Creative Director: Adams Fan
Senior Copywriter: Jana Chen
Group Head: Rebecca Liang
Senior Art Director: Allen Wang
Designer: Zhang Lei
Account Director: Hu Lei

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