D&AD releases first round of 2016 results

First On Twitter_Earthquake.jpgD&AD has released the first round of results from the 2016 judging. 78 pencils have been awarded in the Press Advertising, Radio Advertising, Mobile Marketing and Writing for Design categories.

Entrants will have to wait until the award ceremony on May 19th to find out which colour Pencil the have won (Wood, Graphite, Yellow, White or Black). They are guaranteed the Wood Pencil level, which is the old D&AD "In-Book" level.
Asia has not performed that well with only 8 entries making the cut: O&M Singapore (x2), Saatchi & Saatchi Singapore, O&M Vietnam, MullenLowe Singapore, McCann Erickson Tokyo, Kinetic Singapore and Havas Singapore.

See the DAY ONE results:
D&AD Judging 2016 - Day 1 Results FINAL.xlsx


Disappointed again said:

I was hoping D&AD wouldn't reward scam.

also disappointed said:

No wonder it is scam. The juries at D&AD used to be best in world. It was always a real honor to make the book and if you went further, that was a career making highlight. But D&AD is now trying to be mini Cannes. Look at their juries this year. Look at who they invite from Asia!

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