Cheyney Robinson joins Isobar in newly created role of chief experience officer for EMEA + APAC

Cheyney Robinson, will join Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific.

Robinson (pictured left) joins Isobar, part of the Dentsu Aegis Network, from IBM Interactive Experience, where she held the post of Chief Creative Officer, Europe. She will continue to be based in London and report to Jean Lin.

Robinson’s remit is to lead and further evolve the agency’s experience and service design offering across EMEA and Asia Pacific, while joining Isobar’s leadership in driving its global brand commerce strategy and design thinking. Robinson will also join Isobar’s Global Creative Excellence Council, contributing to further elevate the agency’s creative output.

The appointment of Robinson adds further firepower to Isobar’s senior management talent in the strategic design area including the recent appointment of Rod Farmer as Strategic Design Director in Isobar Asia Pacific. In the newly published Forrester Wave Digital Experience Provider report in 2015, Isobar is ranked as one of the top two global leaders.

Robinson brings high calibre experience to Isobar, having held Creative Director roles at SapientNitro and Razorfish. She is an expert in the creation of user-centric experiences that are insight-driven, relevant and differentiated.  She is skilled in creating future-state experiences, multi-channel enablement and omni-channel strategy. Robinson’s client experience is across a panoply of creative and strategic engagements spanning international fashion, luxury, automotive and retail brands.

Jean Lin, Isobar Global CEO said, “Connecting powerful narrative with world-class customer experience is one key factor for brands to succeed in today’s omni-channel world.  We are committed to helping our clients in unleashing the power of digital and transfigure complexity into sophisticated, elegant and meaningful user experiences. We are excited to welcome Cheyney to Isobar.”

Robinson commented, “I am delighted to join Isobar as Chief Experience Officer in a phenomenal role that connects brand creative and customer experience. Isobar has a relentless focus on innovation and delivering ‘Ideas Without Limits’.  They are taking bold steps to lead the next generation of experience and service design. I look forward to bringing that vision to life.”