Cheil India wins Logitech digital business

Shiv SethuramanB&W.jpgCheil India has been made responsible for managing the media and influencer marketing and management for Logitech, a leading Swiss computer peripheral company for the digital mandate.
 
Focused on innovation and quality, Logitech designs personal peripherals to help people enjoy a better experience with the digital world. 1981 marked the inception of Logitech with mice, which (new at that time) provided a more intuitive way of interacting with a personal computer, moving on to becoming worldwide leader in computer mice. Logitech's leadership in innovation now encompasses a wide variety of personal peripherals (both cordless and corded), with special emphasis on products for PC navigation, gaming, Internet communications, digital music and home-entertainment control.
Commenting on the win Shiv Sethuraman, Group President South-West Asia, Cheil India (pictured above) and Sanjeev Jasani, Head Digital, South-West Asia, Cheil India, said, "With Wi-Fi, Bluetooth and 4G now becoming a part of our daily lives, computer peripherals and music devices are exploding as a category. Logitech has been consistently killing it with new innovative solutions and we are proud to associate ourselves with them. We feel our expertise coupled with their products form a lethal combination. Expect to see some great work on this front."

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