Blak Labs rewrites history with a bit of wit and charm for the National Museum of Singapore

Blak Labs has added a contemporary twist to the ad campaign for Treasures of the World from the British Museum, the latest blockbuster exhibition at the National Museum of Singapore.

This highly anticipated exhibition showcases an extensive collection of over 200 stunning artifacts from around the world, encompassing over two million years of culture and history. It is a collaboration between the British Museum, the oldest public national museum in the world, and the National Museum of Singapore.

The National Museum prides itself on keeping history relevant by presenting it in a way that resonates with audiences today. Keeping with that ideal, Blak Labs has created an engaging campaign that encourages visitors to explore history with a fresh perspective.

“History doesn’t have to feel old,” adds Charlie Blower, Managing Partner and Co-Founder of Blak Labs. “With a generous dose of wit and charm, we’ve added a contemporary touch to this age-old subject.”

The campaign runs across key outdoor sites in town, together with strategic social media initiatives. Blak Labs won the project via government tender last year.