Blak Labs rewrites history with a bit of wit and charm for the National Museum of Singapore

Mummy.jpgKnight.jpgBlak Labs has added a contemporary twist to the ad campaign for Treasures of the World from the British Museum, the latest blockbuster exhibition at the National Museum of Singapore.

This highly anticipated exhibition showcases an extensive collection of over 200 stunning artifacts from around the world, encompassing over two million years of culture and history. It is a collaboration between the British Museum, the oldest public national museum in the world, and the National Museum of Singapore.
The National Museum prides itself on keeping history relevant by presenting it in a way that resonates with audiences today. Keeping with that ideal, Blak Labs has created an engaging campaign that encourages visitors to explore history with a fresh perspective.
"History doesn't have to feel old," adds Charlie Blower, Managing Partner and Co-Founder of Blak Labs. "With a generous dose of wit and charm, we've added a contemporary touch to this age-old subject."

The campaign runs across key outdoor sites in town, together with strategic social media initiatives. Blak Labs won the project via government tender last year. 



Curator said:

Great to see the ancient art of copywriting is still alive in Singapore

Ash said:

Terrible puns, most of them.

70s said:

Walking down memory lane. Reminded me of some nice print of One Show annual mid 90s.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.