Bestads Six of the Best reviewed by Nick Worthington, creative chairman, Colenso BBDO

Nick W.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Worthington, creative chairman at Colenso BBDO, Auckland, New Zealand.

NZTA's Hello is the pick of the bunch this week. I really didn't want it to be this one. It being from New Zealand. But Clemenger has again found a fresh approach to road safety. This time for mobile phones. Anyone who has been watching the work they've done for road safety over the years will know that the work they do works. It gets into the vernacular. Into behaviour. It becomes famous, not just in ad circles but with the public. And this dumb simple replicable behaviour will be repeated again and again in real cars, with real friends, solving a real problem. READ MORE...

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