BBDO Bangkok targets the harm caused by third-hand smoking in the family home

Third_Hand_Smoking_Baby.jpgWhile the population of Thailand has seen many educational messages about the harm of first-hand smoking and second-hand smoking, many still have no idea what third-hand smoking is or how it can effect non-smokers. This campaign, via BBDO Bangkok, targets those who smoke inside their own home without knowing that even if they avoid smoking around those they love, their non-smoking family members still can be harmed by third-hand smoking - tobacco residue that is left on objects in the house after someone smokes.
Client: Action on Smoking and Health Foundation Thailand (ASH Thailand)
Agency: BBDO Bangkok
Chairman & Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Anuwat Nitipanont
Creative Director: Park Wannasiri
Art Director: Panupak Siripakdee
Copywriter: Thiti Boonkerd
Copywriter: Vachira Pashekrepapon
Group Account Director: Anchalee Paisan
Photographer/Retoucher: Remix Studio Bangkok


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