BBDO Bangkok targets the harm caused by third-hand smoking in the family home

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Third_Hand_Smoking_Baby.jpgWhile the population of Thailand has seen many educational messages about the harm of first-hand smoking and second-hand smoking, many still have no idea what third-hand smoking is or how it can effect non-smokers. This campaign, via BBDO Bangkok, targets those who smoke inside their own home without knowing that even if they avoid smoking around those they love, their non-smoking family members still can be harmed by third-hand smoking – tobacco residue that is left on objects in the house after someone smokes.

Credits:

Client: Action on Smoking and Health Foundation Thailand (ASH Thailand)

Agency: BBDO Bangkok

Chairman & Chief Creative Officer: Suthisak Sucharittanonta

Executive Creative Director: Anuwat Nitipanont

Creative Director: Park Wannasiri

Art Director: Panupak Siripakdee

Copywriter: Thiti Boonkerd

Copywriter: Vachira Pashekrepapon

Group Account Director: Anchalee Paisan

Photographer/Retoucher: Remix Studio Bangkok

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