April 2016 Archives

280ca5c9-2200-0a68-0e2ab42236191c0d.jpgThe Cannes Lions International Festival of Creativity has today completed the announcements of this year's jurors by naming those who will be a part of the remaining juries at Cannes Lions. 

387 people from 40 countries have been confirmed across all of the Cannes Lions juries and this year they will be comprised of 40% women, a significant increase on last year's 31.5% and a record number for the Festival.

The juries will meet in Cannes to judge live throughout the Festival, with the winners of the Lions being announced and honoured at awards ceremonies taking place across the eight days.

Cannes Contenders: The Glue Society

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2016-04-18 at 12.22.51 pm.jpgSky TV, The History Channel: Unforgotten Soldiers
The Glue Society, Revolver/Will O'Rourke, DDB NZ
The Unforgotten Soldiers was a tableau vivant installation that brought an old black and white World War One picture to life on the streets of Auckland. The campaign turned a part of Lorne Street into a real life WWI trench, complete with authentic surround sound to take you back to 1915. The 8-hour performance brought to life a typical day in the trench and was all based on real NZ soldiers and their real stories. Everything looked just as it was 100 years ago, authentic army uniforms, weapons, food rations, were carefully crafted to recreate the effect of looking at an old 'black and white' picture, but in real life. Directed by The Glue Society's Pete Baker.
TM_FITCH.jpgGlobal retail and brand consultancy FITCH played its pivotal role behind the new, fresh and vibrant concept design of TMpoint, Telekom Malaysia Berhad's (TM) customer retail outlet. The pilot outlet, which features the new concept, was recently launched in Quill City Mall.

The new concept turns TMpoint into an interactive store destination that helps consumers to navigate, be inspired, get advice and experience TM's full suite of solutions in a friendly and engaging environment.
Nicoletta Stefanidou_Isobar Hong Kong.jpgIsobar has appointed Nicoletta Stefanidou as Executive Creative Director for the Hong Kong market. The appointment signals Isobar's commitment to elevating its creative leadership across the region and to drive its vision of delivering borderless Ideas Without Limits in the Brand Commerce era.

Stefanidou (pictured left) will be responsible for the creative leadership of the Hong Kong agency and her remit will include combining creative, strategic, technology and brand commerce expertise to deliver positive business transformations for leading brands including Estée Lauder, Audi, Marriott, Huawei and UNIQLO.
shark video_02.jpgOgilvy & Mather Hong Kong has launched a new Public Service Announcement that targets Hong Kongers' vast consumption of shark fin soup, in the face of the species' threatened extinction. The film, which will air on You Tube and Facebook, pulls no punches in demonstrating the horrific consequences of the territories' age-old, popular menu item.

Richard Fraser.jpgRichard Fraser has been appointed to the role of President, BBDO South East Asia, effective May 1, 2016.

This is in addition to his current role as Proximity Worldwide's Regional Managing Director for Asia, Middle East and Africa, based in Singapore. Fraser (pictured left) will extend his responsibilities across the six BBDO offices in South East Asia, reporting to Jean-Paul Burge, Chairman and CEO of BBDO Asia.

Burge said, "Richard is a proven global marketer with more than 20 years' experience working with leading brands in the United States, New Zealand, Canada and more than 20 markets throughout Asia, the Middle East and Africa. We have worked together for the last eight years and he has been deeply involved in all aspects of our business, both at BBDO and Proximity. Richard will give our agencies in the region added support to help drive the creative product and growth."
Dirty Phones.jpgHow did ITSA India launch the waterproof Sony Xperia M4 Aqua? By not talking about it all. Instead, they warned users about how filthy smartphones are by making a public service announcement. Then they introduced the Sony Xperia M4 Aqua the phone that can be washed.

SingingNature_pix1.jpgTo promote Photosynthesis #1, a new single by internationally acclaimed musician Shinichi Osawa, J. Walter Thompson Japan collaborated with celebrated floral artist Nicolai Bergmann and sound developer Keiji Koga to create an experiential park in downtown Tokyo where plants 'sang' Osawa's song.

J. Walter Thompson was approached by avex management, who produces Osawa's music approached, to come up with an out-of-the-box idea to promote his new work.

Mummy.jpgKnight.jpgBlak Labs has added a contemporary twist to the ad campaign for Treasures of the World from the British Museum, the latest blockbuster exhibition at the National Museum of Singapore.

This highly anticipated exhibition showcases an extensive collection of over 200 stunning artifacts from around the world, encompassing over two million years of culture and history. It is a collaboration between the British Museum, the oldest public national museum in the world, and the National Museum of Singapore.
The 120 Media Collective Founder & CEO Roopak Saluja.jpgThe National Basketball Association (NBA) and The 120 Media Collective have partnered to operate the customized NBA.com in India, the NBA's official digital destination in the country.

The geo-targeted NBA.com will offer Indian fans access to all things NBA, such as video highlights, game recaps, scores, stats and more.  The responsive and mobile first digital destination will also provide extensive localized content, including podcasts hosted by local basketball personalities and a special section dedicated to Sim Bhullar - the first player of Indian descent to play in the NBA - and Satnam Singh - the first Indian player to be drafted into the NBA.

Proctor Gamble_Strong.jpgIt takes someone strong to make someone strong. As the world's athletes ready themselves for the 2016 Olympic Games, let's not forget the person whose strength inspired them along the way, Mom.

Wieden Kennedy Portland's touching new campaign for Procter & Gamble.

Digby Lewis.jpgiris Singapore has appointed former director of Brand Strategy at Buzzfeed, Digby Lewis, to a lead role within newly formed global content division - Content That POPS. The specialist proposition is focused on the creation, production, and distribution of content to deliver better value to consumers and clients.
Lewis (pictured left) will take on the new role of Head of Platforms and Distribution, up-weighting the agency's content capabilities, bringing more heavyweight distribution strategy, and using his experience and connections to build iris' editorial capabilities.
He will report into Matthew Kershaw, who joined the team as Managing Director of Content in November 2015. He and Lewis will drive best practice across the network's key content hubs - and oversee teams already in place across Asia.
COVER-PHOTO.jpgThis year, Reporters Without Borders Belgium is celebrating its 20th anniversary. For 20 years, reporters have been risking their lives fighting for freedom of information in modern day dictatorships such as Syria, Iran, Russia, China, Zimbabwe and North Korea.

To 'celebrate', advertising agency Publicis Brussels has created a mashup video that shows dictators Vladimir Putin, Kim Jong-Un, Recep Erdogan, Bashar Al-Assad, Robert Mugabe and others singing 'Happy Birthday' to Reporters Without Borders.

Bob.jpgBob logo.jpgOgilvy & Mather Hong Kong has created three fake case study videos for Shutterstock, using nothing but Shutterstock footage. With awards season fast approaching, the campaign, "Fake Study Videos" provides a little light relief for creatives in the run up to the deadline and reminds creatives that an array of stock footage is available to create entertaining films.

Each of the three fake case study videos pay homage to a world famous award winning case study film. They include, "The Best Bob in The World", a parody of 'The Best Job in the World',
"#LikeACanuck", a parody of '#LikeAGirl' campaign, and, "Office Violence Wednesday", a parody of the successful 'American Express Small Business Saturday' case study film.


Seven Sunday Films on Jon Gwyther's latest work

Jon Gwyther.jpgSeven Sunday Films presents a portfolio of recent work from Director/DP Jon Gwyther. We all know Gwyther's work as exquisitely well crafted and impeccably well timed, but it's the diversity of work that Gwyther (pictured left) does that always has us so impressed here at Seven Sunday's.

In his latest series of films he's shot world tennis champion Caroline Wozniacki, visited the floating markets in Thailand for a Lenovo commercial, taken the Pajero offroad in a huge launch film for Mitsubishi, and polished it off with a fashion film for Sure Women.

For those of you who may not know, Gwyther has also for some years now dispensed with the middle man and operates the camera himself, ensuring his vision for his films is instantly realised into gloriously luscious full images. Seven Sunday's is proud to continue our ongoing collaboration with Jon and we look forward to bringing you more of his work in the future.

Dennis Potgraven.jpgHavas Media Group China has promoted Dennis Potgraven to the newly created role of Head of Strategy for Greater China region. Potgraven moves into the new role after having spent two years with Havas Media Hong Kong as Head of Strategy. During his stint in Hong Kong Potgraven was the credited with strengthening the quality of strategic output including the development of thought leadership around the agency's proprietary strategy framework Meaningful Brands. In his new role, Potgraven (pictured) will relocate to Shanghai where he will oversee the China, Hong Kong, and Taiwan strategy teams. He will be working closely with existing clients while supporting new business activities in the region.

Christophe Cases, Deputy Global Managing Director and CEO of Havas Greater China, said, "Dennis is a pure marketing strategist who has proven to help our clients reaching their business results. His experience in working both on the brand and agency side makes him extremely well qualified in designing strategies that bring value to our clients. He has also been an active contributor to the development of thought leadership and has been systematically recognized for his drive and ability to collaborate across our various groups."
China Telecom.jpgBad posture causes neck, shoulder and back pain when using smart phones for internet surfing. The symptom is known as Cervical Spondylosis. There are at least 56 million people diagnosed with Cervical Spondylosis in China. The numbers are increasing by 1 million each year and there is a trend where sufferers are getting younger.


Isobar India picks up Panasonic digital business

Shamsuddin Jasani.jpgPanasonic India has appointed Isobar India as their digital agency. The mandate is for the full service digital business of Panasonic and will see Isobar India handling all digital creative, social and media for the brand.

Shamsuddin Jasani, Managing Director, Isobar India (pictured left), said, "Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our strong focus on creating brand narratives and Ideas Without Limits which, ultimately lead to Brand Commerce, are really hitting home with our clients across the board."

Commenting on the appointment Sarthak Seth, Head of Brand & Marketing Communications, Panasonic India, said, "We are glad to see the enthusiasm that the team at Isobar have for Panasonic. As Panasonic is one of the pioneering brands in its category, we're excited by the innovative ideas that Isobar has brought to the table. We are always keen to collaborate with people who share the same values and vision and given the calibre of work that Isobar has done in the past, we are confident that we'll be able to accomplish some great outcomes together."
Emoji.jpgMUMS AND MAIDS.jpg20th Annual Webby Awards were presented in New York yesterday and Asia has scooped seven major awards.

Ogilvy & Mather Singapore has picked up three Awards - two for "Movie Emoji" in Advertising & Media - Mobile Advertising and Social - Promotions & Contests, and one for "Mums & Maids" in Online Film & Video - Unscripted.

Cheil Hong Kong, MediaMonks Singapore, Ogilvy & Mather Group Hong Kong and AKQA Shanghai have all picked up one award each.

Cheil Hong Kong's win is for 'Missing Child' Lock Screens in Mobile Sites & Apps - Best Use of GPS or Location Technology.

MediaMonks won for "Singapore Time Walk" in Mobile Sites & Apps - City & Urban Innovation; Ogilvy & Mather Group Hong Kong for Pizza Hut's "Blockbuster Box" in Mobile Sites & Apps - Integrated Mobile Experience and AKQA Shanghai for "Wall of Jordan" in Social - Sports.

The One Club releases Creative Week schedule

CW-summit.jpgThe One Club, the non-profit organization that produces The One Show, has today announced the full schedule for Creative Week, a weeklong festival (May 9-13) showcasing the best creative minds in advertising and design. Creative Week partners include Pandora, Pinterest and American Printing Co.    

More than 2,000 professionals, artists and students from 25 countries will attend a week of awards ceremonies, workshops, moderated discussions, portfolio reviews and networking events. Attendees enjoy discounts to local attractions, such as The Ride, an interactive entertainment experience where the streets of New York City are the stage.
Yanfeng_profile.jpgBoutique agency Orbital Group has been commissioned to handle 7-Eleven's rebranding campaign. The appointment comes after a three way pitch.

Lee Yanfeng, business director of Orbital Group (pictured left), said, "We're ecstatic to be able to expand our relationship with 7-Eleven. They've been transforming themselves with new products and services over the last few years and it's time to tell that story to consumers."

Crispian Leong, head of marketing for 7-Eleven, said, "We are pleased to appoint Orbital Group to develop the creative execution for our rebranding campaign. They understood our requirements and we were very pleased with the ideas they shared. The challenge now is to see how we can bring this exciting vision into fruition."

Orbital Group is tasked with managing overall communications and creative strategies across all media for the rebranding campaign, as well as leading month on month marketing activities for 7-Eleven.
Screen Shot 2016-04-28 at 7.32.49 am.jpgThe Global Awards has announced the 2015 Young Globals Student Competition and Internship award winners. The Young Globals, now in its third year, is the only college/portfolio school competition for healthcare advertising that offers students the opportunity to submit creative work and be recognized with a prestigious Global Award, and introduces students to the rewards of working in the healthcare and wellness advertising industry.

The premature death of persuasion

2599963.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

It was a Tuesday morning and as I walked into the creative department three or four creatives were huddled around a Mac. You know straight away if you have worked in a creative department that there are only two reasons for this. They have found something very funny or they have seen a piece of work they really like.

I walked over. They were watching believe it or not a television commercial. It was Nike's new piece of work from Wieden and Kennedy where they celebrate a woman that finishes last in a Marathon. It is beautifully shot. The music is great and the voiceover makes the ad. It is a simple idea well executed. It is also 60 seconds long. You could tell it was a great piece of communication by one simple fact. The creatives were jealous.
CHRIS Gotz.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, Chicago.

The "watch TV anywhere" brief has landed on a few desks out there, but I think BETC Paris found a fresh way to do it in their new Canal+ spot. It would be my pick here. I think even if you're in on the joke it's still funny. Laddish but hey, I'm a lad. READ MORE...
GAY TURTLE.jpgTBWA Instanbul, in partnership with Amnesty International have created this film to draw attention to the high level of discrimination the LGBT community still face in Turkey.

The team have very cleverly captured the reactions and feelings towards the community via the sale of a gay turtle. 


Sakura.jpgPromises uttered in love's first blush are often broken. But in a cheeky campaign for Sakura's range hoods, J. Walter Thompson Shanghai promises long-lasting commitment.

A short online film showed a series of comic-romantic situations. A man bearing a bouquet promises his loved one he has eyes only for her ... then leers at another walking by. A guitar-strumming lover promises his love she'll see the world, when what he really means is they'll watch travel shows together on the couch.

john & ross 3_sm.jpgMullenLowe Group has announced a fusion of its two strong media entities, Mediahub and Profero Performance (the media planning and buying group within the integrated digital agency MullenLowe Profero), to create a global media shop under the MullenLowe Mediahub banner. Related to this integration, Mediahub will launch a global search and performance media offering called MullenLowe Mediahub Performance. MullenLowe Profero continues as the rapidly-growing digital creative and technology offering within MullenLowe Group.
KD and Sam.jpgCheil India has appointed Kartikeya Dixit, Soumya Shiva Nagabhushan and Anand Gharat to bolster their creative capabilities.
Speaking on the appointments, Sagar Mahabaleshwarkar, said, "We are very choosy about the people we hire. When we met KD (Kartikeya), Sam (Soumya) and Andy (Anand) we were confident that we had found our new age ideators who will help us deliver on Creativity+ and Technology - the building blocks of Cheil India."
LH-LOGO (1).jpgLions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world's largest environmental health risk - air pollution - in an innovation challenge like no other.

Hosted at Lions Health, part of the International Festival of Creativity in Cannes, the RB & Lions Health Innovation Hack will bring together RB's R&D and marketing teams with external, entrepreneurial minds from around the world, to pioneer innovations that protect children from the devastating effects of air pollution exposure. Pollution is currently responsible for one in eight of total global deaths - killing 7 million people every year. This figure is likely to increase and the Innovation Hack aims to inspire sustainable solutions to this global health problem.

Winners announced for 2016 One To Watch

Screen Shot 2016-04-27 at 7.58.03 am.jpgThe One Show has revealed the winners for its 2016 One To Watch competition. This year's top creatives under 30 will be recognized at the One Show Friday night hosted by Ellie Kemper.

The eleven winners represent the most promising young creatives in the industry, including designers, art directors, digital creatives, copywriters and directors.

Tiago.jpgHappy Finish India brought #fantastico campaign to life for Tata Motors, by creating India's first virtual drive experience for the Tiago car launch, including an array of cross platform media campaign assets. The recently launched Tata Tiago introduced every reader through a virtual experience at every household in Mumbai, Delhi NCR and Bangalore through Times of India. India's first Virtual Drive experience with the world's lightest and most cost effective Tiago Google cardboard.


Clio extends entry deadline to Friday, May 20th

Clio_statues.jpgThe 2016 CLIO Awards has extended the deadline for entries to Friday, May 20th, 2016.

Go to Clioawards.com to see the Entry Fee for each medium per deadline.


JWT Mumbai searches for the perfect companion

RADIO.jpgTo grab the attention of audiences between eighteen and thirty years of age, JWT Mumbai created a radio spot that sounds like a matrimonial ad, where the protagonist is looking for a certain type of companion. Someone who is way beyond perfect. But sometimes, it's not that difficult to find such a companion.

Extra Life.jpgTo hardcore gamers (aged between 18 to 25), only one thing matters; staying alive and getting to the next level of the first person shooter game they're playing. They understand the importance of blood for their survival in the game and now there is an innovative way to translate this into the 'real' world' and help real people too.

Betadine.jpgCaroline Wozniacki's journey to becoming World Tennis Champion. Nothing stopped her to pursue her dream, even when she was told by her father and brother that she was too small to play tennis at 11-years old in this spot from McCann Health Singapore.

Mark Cowan FB.jpgTBWA\Asia Pacific has deepened its relationship with Facebook with the rollout of an initiative that will see the network leverage training, creative and measurement partnerships across 12 TBWA\ offices in Asia Pacific. TBWA\Asia Pacific is one of the first few creative agency networks in the region to roll out a programme to this extent, benefiting over 1500 employees within its network.

Following Facebook's recent Annual F8 Developers Conference, TBWA\Singapore will host close to 40 senior agency executives from across the region, who will undertake the extensive training sessions run by Mark Cowan, APAC Agency Development Lead at Facebook (pictured left), and Fergus O'Hare, Head of Facebook's Creative Shop Asia Pacific.
SobaAllergy.jpgWhen it comes to food allergies, soba is the peanut of Japan: About 0.03% of people are allergic to the buckwheat noodle, and it is one of the most common allergies among Japanese schoolchildren.

While people in Japan, where soba is popular, are aware of this, foreign tourists are not. Many tuck into soba while on holidays, unaware that it's one of those foods that, like peanuts, can bring on anaphylaxis shock, which can be life-threatening.
DDB_China_Alipay_Who Art You_April'16.jpgHow would Picasso, Matisse and Da Vinci paint you with their brushes? DDB China teamed up with Alipay to launch a new campaign titled "Who Art You". You need only to show your face and see yourself in a new, artful form. Online payment has become more sophisticated, going from security passwords to thumbprints and biometrics. Alibaba's Alipay teamed up with DDB China to showcase its cutting-edge Face Recognition Technology in this campaign. DDB China created "Who Art You", a mobile game where users can log into the Alipay App, take a selfie and have the system automatically identify three paintings out of 2,000. All within three seconds.

Nothing fascinates the individual as much as his own image, certainly much more so than fingerprints, numerical digits and bar codes. With "Who Art You", the agency is pushing the boundaries of creativity, merging technology with art, to create an engaging customer experience. In addition to "Who Art You", DDB also launched the "Scan Your Face to Login" function for Alipay, bringing face recognition technology into users' everyday lives.
Tourism New Zealand Interactive Map.jpgTourism New Zealand partners Air New Zealand and Singapore Airlines to launch a fully integrated digital out of home campaign that allows commuters to explore the natural wonders of New Zealand at their fingertips through a responsive touch and tell on Clear Channel Play digital screens.

The campaign, 100% New Zealand, features a map with stunning and mesmerising images of New Zealand natural landscape. With a simple call-to-action, 'Tap on locations to see more', the images transform into short videos, showcasing New Zealand's varied landscapes and activities.

Cannes Contenders: DDB New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

a6b34-thumb-400x286-210001.jpgNEON, Fargo Season 2: Fargo Woollens
DDB New Zealand
The internet was buzzing with noise about the new season of Fargo. But DDB's client wasn't featuring in any of it. As New Zealand's leading online streaming service, NEON needed to capture the imagination of the local online community and earn an authentic place in the conversation. So DDB created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection.
Jockey.jpgAren't there mornings when you wake up with a song stuck in your head? You are so comfortable and so full of energy that you can't hold yourself back. Jockey India's latest film captures those mornings when you can't help yourself, but start moving spontaneously.

Jockey, the American innerwear and leisurewear brand has been making waves in the Indian market for the last couple of years with multiple and innovative product lines like USA Originals and POP Color. They also introduced newer technology and styling options in their women's range.

CCS Captain America 1.jpgAs part of the promotional efforts for Marvel's highly anticipated film, Captain America: Civil War, Walt Disney Studios, Dentsu Mobius Media (DM2) and Clear Channel collaborated to launch the first out of home campaign that integrates real-time polling and live streaming on Clear Channel Play digital screens.

Captain America: Civil War finds Steve Rogers leading the newly formed team of Avengers after an incident involving the Avengers results in collateral damage, dividing them into two camps; one led by Steve Rogers (Team Captain America) and the other led by Tony Stark (Team Iron Man).
DT CEO Brian Vella.jpgDT, one of the largest digital agencies in Australia and New Zealand, and part of WPP AUNZ, has today announced the opening of its official office in Singapore, which is being launched in partnership with Ogilvy & Mather, also a WPP company.
With a full-service team of more than 200 digital experts across Sydney, Melbourne and Auckland, DT's strength lies in its ability to conceive a holistic digital business strategy - and execute that strategy across the entire customer ecosystem. DT's specialist expertise spans a range of practice areas - including ecommerce, engineering, user experience, data and analytics, mobile, search, strategy, social media, design, content and advertising creative.
Screen Shot 2016-04-26 at 7.41.28 am.jpgLIA has announced the 2016 jury for Music & Sound.

LIA has also released a video with Song Zu Sydney composer and creative director, Ramesh Sathiah explaining why agencies should enter their work.


The LIA 2016 Music & Sound:
Sander van Maarschalkerweerd - Jury President, Founder / Managing Director, Sizzer, Amsterdam
Sam Ashwell, Head Sound Engineer / Creative Partner, 750mph, London
Scott Cymbala, Owner / Partner / EP, MassiveMusic, Los Angeles
Tom Jucarone, Partner / President, SoundLounge, New York
Abby Sie, Sound Designer, Song Zu, Sydney
Rani Vaz, SVP / Director of Music, BBDO New York
Brian Yessian, Partner / CCO, Yessian Music, New York
Save_The_Children_Still_04.jpgSave the Children is launching a three-year campaign, to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of who they are or where they live.

The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.


Chris Kyme: A postcard from Hong Kong

Chris Kyme_April2016.jpgIn our latest "postcard from..." series, Chris Kyme goes in search of happiness of the streets of Hong Kong and ponders why there are so many smiling faces reflected in the city's mass advertising.

I blame it all on Pharrell Williams. Ever since that song was out I've noticed a distinct increase in the presence of happy faces all over Hong Kong. Not among the general public I might add. Hong Kongers are not noted for cheerfulness on the streets. Visitors might interpret this for it being a miserable society, but to me it's just the public face of a hardworking, no-nonsense pragmatic people who are out every day earning a dollar to survive. As with New York, a city Hong Kong is often likened to, there's fun and humour to be found here, it just doesn't manifest itself in the form of superficial cheery smiles out on the streets every day. Take it or leave it. That's Hong Kong.

Cannes Contenders: DDB Sydney

How will Asia-Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work from our region we hope will impress the judges...

NakedUtePackSHot[2] (1)-thumb-400x282-209051.jpgVolkswagen: The Naked Ute
DDB Sydney
The Volkswagen Amarok was a newcomer to the Australian market, but because of its sleek European styling, hardcore Aussie blokes didn't think it was tough enough to cope with Australian conditions. So, because people were judging the Amarok by its cover, our solution was to remove the cover. Volkswagen stripped the Amarok of everything that identified it, forcing Australians to judge it on performance alone. We launched with a national unbranded campaign on broadcast channels as well as social media, asking Australia to guess what they thought The Naked Ute was. Later, to everyone's surprise, we revealed that tough The Naked Ute was actually the Volkswagen Amarok.
Rainsprout_1.jpgGrey Group Malaysia has created a new innovation that turns any umbrella into an active warrior against Dengue. The RainSprout fixes on top of an umbrella and uses rainfall to distribute larvicide into the very puddles where mosquitos can breed.

RainSprouts were distributed for free this April into areas across central Malaysia (Kuala Lumpur, Petaling Jaya) where a dengue outbreak had recently occurred. Championed by Grey, the RainSprout project will be listed on the new webe community platform in June for it to be unlocked by the community for even greater mass distribution.

Spykar.jpgIndian mens fashion retailer Spykar launched their Autumn and Summer collection by creating a "Blue Film Festival". Coincidentally, Spykar's new collection was called their Blue Collection and Scarecrow Communications Mumbai worked with the retailer, and came up with the idea of linking this to a Blue Film Festival. Porn Films in India are called Blue Films.

DDB at Markies.jpgDDB Group Hong Kong picked up the Best of Show Agency at the Hong Kong MArkies on Friday night in Hong Kong. The awards night pitted the best works of Hong Kong's agencies against each other in an event that celebrated creativity, effectiveness and execution.

DDB landed five Golds, two Silvers and one Bronze awards, as well as four finalists. Trophies were presented to the agency for its work for key clients McDonald's, Vita, Landmark and TSL and across a wide spectrum of categories from Best Idea - Experiential, Best Idea - Customer Engagement, Best Idea - Launch, Best Idea - Video to Best Idea - Apps. The finalists were selected by a panel of 14 senior marketers who looked at nearly 600 submissions.

Marubi account returns to Publicis Guangzhou

Publicis-China's-ChengHua-Yang-e1434447253638-700x421.jpgMarubi, China's leading eye cream brand, has reappointed Publicis Guangzhou as its creative partner for 2016. Partnering for the second time, Publicis Guangzhou will be responsible for Marubi's branding strategy, product promotion, and event communications with the aim of cementing the leadership position of the Marubi brand and its signature products.

Publicis Guangzhou worked with Marubi back in 2013, where during the partnership, Publicis Guangzhou successfully uplifted Marubi's brand image as youthful, high-end, and international by conceiving the brand proposition "Beauty starts from the eyes", and launching three signature products namely the Second Generation Elastin Anti-aging Firming Eye Essence, the Chocolate Silky Youth Eye Cream, and the Edelweiss Moisturizing Series. Grounded on a trusting partnership, Publicis Guangzhou's scope of work will expand and comprise integrated planning, signature product positioning, communication conceptualization, TV commercial and print advertisement design, as well as social media management in 2016.
Havmor.jpgHavmor, a renowned food brand headquartered in Ahmedabad, has delighted many with its delicious offerings since 1944, now spread across states like Gujarat, Maharashtra, Goa, Rajasthan, Punjab, Delhi, Madhya Pradesh and Telangana.

KCH_Surgeon_Tryout_1.jpgKurashiki Central Hospital, one of the largest hospitals in the western Japan, has teamed up with TBWA\Hakuhodo Japan to create a disruptive recruitment process that helps to identify the most skilled surgeons in the land - using sushi, origami cranes and insects.

Top surgeons require dexterity, keen eyesight, nerves of steel, as well as the ability to persevere through tremendous stress and pressure. However, conventional medical schools in Japan focus heavily on knowledge from books, and focus too little on essential hands-on surgical practice. This makes it difficult to differentiate between book-smart medical students and those with potential to become world-class surgeons.

Kurashiki Central Hospital decided to do something about this - working with TBWA\Hakuhodo to launch 'Surgeon Tryouts'.

CghRmiTXIAAu8PL (1).jpgIn celebration of 2016 Earth Day, DDB Worldwide, part of Omnicom Group, announced yesterday the launch of #EarthDayDDB, a crowdsourcing social campaign to promote the preservation of the planet through creativity and ideas. The global campaign, created by DM9DDB Brasil, has launched today.

Says Juan Carlos Ortiz, president of DDB Latina and creative chairman of DDB Americas: "Creativity will always be a source of change. We're facing a generation who understands that small individual actions can contribute to global change, who understands the power of 'we' and how their united voice can generate massive change."


Akimasa Baba promoted to CEO at Beijing Dentsu

Akimasa Bab.jpgDentsu Aegis Network has announced that Akimasa Baba will take on the role of CEO Beijing Dentsu. Baba will use wide ranging expertise and experience from his time at Dentsu Inc. and Dentsu Aegis Network to develop and grow Beijing Dentsu in China effective 1 June 2016.
Baba (pictured left) has almost 30 years' experience working in Japan and in roles around the world. After joining Dentsu Inc. in 1987, he successively worked in departments such as the Strategic Planning Division and Dentsu Institute. In May 2003 he was appointed as CEO of newly established agency Dentsu media Thailand, which he developed into one of the largest agencies in the market. He was seconded to the UK in 2013 as the Representative Officer of Dentsu in the London office, to work on the post-merger integration of Dentsu Aegis Network. He is concurrently Global President of Dentsu media and Managing Director of the Global Business Center of Dentsu Inc.
AE2016_BBDO_NetworkoftheYear.jpgWinners of the APAC Effie Awards 2016 were revealed at the Awards Gala last night at Intercontinental Singapore, celebrating Asia Pacific's most effective marketing campaigns.

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai.

On the network level, BBDO Worldwide (pictured above) took the lead, with a total haul of 17 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.
Ola.jpgOla, India's most popular mobile app for transportation, has launched its new TV campaign for Ola Micro, the most affordable ride in town. The humourous multichannel campaign created by Happy Creative Services shows a series of personal moments like a young father with his little son, a boyfriend splurging over his girlfriend and friends' night out with the visuals underscoring the affordability of an Ola Micro at Rs. 6/km as against potentially expensive pursuits with loved ones!

VIEW SPOT ONE  (in Hindi)
VIEW SPOT TWO (in Hindi)
New Stars 1.jpgAd Stars is inviting creative professionals aged under-30 to apply to take part in the "New Stars AD competition  2016" in Busan, Korea. New Stars also welcomes entries from creative teams who have less than three years' industry experience.  

Around 30 teams take part in New Stars every year, which is a competition designed to help young creative professionals from around the world master the art of advertising. Each team will first listen to seminars from a team of advertising experts before receiving a real client "brief" to complete within 30 hours.
11 (1).jpgAustralia: BWM Dentsu has hired Simon Bagnasco as executive creative director, Melbourne.

Bagnasco joins BWM Dentsu after four years at DDB Melbourne, where he was executive creative director. Over the last decade he has worked at many high profile creative shops including Publicis Mojo, George Patterson Y&R and Clemenger BBDO.
Prasoon Joshi.jpgLions Entertainment, the new specialist event dedicated to unskippable creativity at the Cannes Lions International Festival of Creativity, has today announced the jury members for the Entertainment Lions and the Entertainment Lions for Music.

Bringing together brands and creators, the event encompasses how content is incorporated into mainstream culture through effective storytelling and compelling content.

Asia is represented by six members with four on the Entertainment Lions jury including Ben Hartman, Managing Director, APAC, Octagon, Asia Pacific, Josh Black, CEO Content, GroupM Asia Pacific, Johnny Tan, Chief Creative Officer, BBH, China and Shailja Varghese, Head of Content Solutions, Brand New Media, SE Asia.

With Prasoon Joshi, Chairman, Asia Pacific, CEO and CCO, India, McCann Worldgroup (pictured) and Toshihide Kimura, Creative Director, Dentsu Inc., Japan sitting on the Entertainment Lions for Music jury.
gala6.jpgNew York Festivals International Advertising Awards has announced its partnership with New York Women in Communications Inc., The Content Council, Weber Shandwick and Miami Ad School for the 2016 New York Show  Creative Panel Sessions.
New York Festivals and the 2016 partners will present a powerhouse of creative panels that will explore campaigns that--intentionally or not--got people talking about more than the brand. This year, these four dynamic organizations will provide session attendees with insights into the ever evolving world of creative communications. All creative panel sessions will be held on Thursday May 19th at the NYIT Auditorium on Broadway, 1871 Broadway, between 61st & 62nd Street.
Dheeraj Sinha.jpgLeo Burnett India has appointed Dheeraj Sinha as Chief Strategy Officer. Sinha will be based out of the agency's Mumbai office and will be responsible for planning across South Asia.

In a career spanning 17 years, Sinha (pictured left) has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

Saurabh Varma, Chief Executive Officer - South Asia, said, "We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj we hope to get radical convergence around our purpose and radical divergence around how to get there."
Boysen paint colors_Print ad.jpgTBWA\ Santiago Mangada Puno was the top winner at the recently-concluded 2016 adobo Design Awards Asia, with Boysen 'Colours' picking up the Best of Show. TBWA\SMP won 17 metals overall, including snagging 1 Gold, 5 Silvers, and 10 Bronzes in addition to the Best of Show nod. Crafted for display in the normally-blank spaces found in every hardware store, 'Colors' caught judges' eyes with its representation of the countless hues, shades and tones available to Boysen customers. All told, 'Colors' also garnered a Gold in Press & Poster, a Silver in Photography, and two Bronzes in the Press & Poster and Outdoor/Ambient categories.
Park Avenue.jpgPark Avenue has relaunched its new and improved Beer Shampoo positioned on 'Cheers to strong hair!' The ad shows how an urbane male takes a break from the grind of the boardroom for a tryst with nature itself. As an improved product, Park Avenue Beer Shampoo has shifted focus to the universally desired benefit of strong hair. Thus, the challenge for the agency was to translate this new property of strength into an aspiration. The new product while having the traditional bravado of beer, focuses on the strengthening benefit of barley and hops.

Micromax.jpgOn the back of its corporate, brand and product refresh, Micromax Informatics, India's leading consumer durable player and 10th largest handset brand in the world, has launched its new 360 degree marketing campaign that articulates its new brand philosophy -'Nuts. Guts. Glory'. Micromax partnered with Creativeland Asia earlier this year to infuse fresh, re-energized and global approach to take the brand to the next level as it embarks on its next phase of growth with Micromax 3.0.

Listerine.jpgFor decades, mouthwash ads have typically relied on product claims, functionality, oral health factoids and product demonstrations. This month J. Walter Thompson led the launch of a new campaign across Asia that positions Listerine as a lifestyle brand. Armed with the insight that Listerine users seem to have a little extra edge to them, J. Walter Thompson helped design "The Study of Bold", a survey of 6,000 people (half of whom use Listerine and half who don't) in six markets - including Japan and Thailand, in Asia.

Ritu Sharda - ECD, Delhi - BBDO India.jpgBBDO India has appointed Ritu Sharda as the new Senior Executive Creative Director - Delhi. Sharda (pictured) joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel 'Share the Load' and Whisper 'Touch the Pickle'.

Josy Paul, Chairman & Chief Creative Officer, BBDO India, commented, "We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership."

Sharda has worked with an impressive array of brands through her career so far.
Kaezad Nallaseth - McCann Singapore.jpgMcCann Singapore has appointed Kaezad Nallaseth as Head of Digital. Nallaseth brings a wealth of experience to McCann, with 17 years of international advertising experience, 15 of those in the pure digital and CRM space. He will be responsible for growing the agency's digital business by deepening the capabilities of the McCann team in Singapore, and by working in partnership with other McCann Worldgroup disciplines.

Nallaseth (pictured) has relocated to Singapore, joining from Tribal Worldwide Toronto where he was VP, Business Unit Director, leading several key client relationships including Canadian Tire, Mondelez and Economical Insurance.
Vikas Mehta.jpgLinTeractive has won the mandate for digital marketing of L&T across all its businesses, including performance media buys.
Larsen & Toubro (L&T) is often referred to as 'the Builder of the India of the 21st Century', and the Company that carries the flag of India Inc. across multiple geographies. For over seven decades, L&T has been making a critical contribution to high impact sectors of the economy - Defense, IT, Infrastructure, Construction and Heavy Engineering. L&T was looking at the digital medium as a force multiplier for its strategic communications.
After a multi-agency pitch that saw leading national agencies compete, L&T chose LinTeractive as its digital partner. L&T was impressed with LinTeractive's strategic framework which provides a roadmap for companies looking to be digital future ready in communications.
LED Billboard_Eco (1).jpgTourism Malaysia has this month unveiled its New Zealand incarnation of 'MORE' of Malaysia to Celebrate Every Day campaign via Publicis Malaysia.

Created for the Oceania market, the campaign hinges around the central theme of there being "MORE to celebrate every day in Malaysia."
Swapnil Puranik, Head of Strategy, Mumbai, Razorfish India.jpgRazorfish India has appointed Swapnil Puranik, as Head of Strategy, Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish's clients.
"Growth is the real ROI" believes Puranik, "and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas"
With 13+ years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Puranik (pictured) has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI - Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.
Leo Burnett Sri Lanka Team.jpgLeo Burnett Worldwide has acquired a majority stake in the Sri Lankan based Solutions Group. As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe's four Solutions hubs regrouping all creative communications activities.

LIA Logo.jpgLondon International Awards (LIA) has announced that it is now accepting entries for the 2016 Awards.

Categories include: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, TV/Cinema/Online Film - Music & Sound, TV/Cinema/Online Film - Production & Post-Production and Verbal Identity.

Yuya Furukawa.jpgMerlee Jayme_Clio.jpgThe CLIO Awards are open for entries and have released their 2016 CLIO Awards Jury. Two of Asia's top creatives have been named as Jury Chairs - Yuya Furukawa Chief Creative Officer Dentsu Inc Tokyo and Merlee Jayme, Chairmom & CEO at DENTSU Jayme Syfu, The Philippines.

Furukawa leads the Film Jury and Jayme will head the Direct & Engagement/Experiential jury. 


The first entry deadline is Friday, April 22nd 2016. This deadline will then be extended to Friday, May 20th 2016, however there will be a price increase with the extended deadline. Go to Clioawards.com to see the Entry Fee for each medium per deadline.
WSHC.jpgEveryday more than 30 people are injured at work, and every week one dies. The consequences of any workplace accident can affect more people than one imagines. Behind every worker, there is family and loved ones waiting for them to be home safe and sound. Through an evocative and emotional story of a father and daughter's relationship, the Workplace Safety and Health (WSH) Council's 2016 National WSH Campaign sheds light on the emotional distress and the damage and impact a workplace accident can cause.

Sudhir Nair.jpgOmnicom Media Group India has appointed Sudhir Nair as Managing Director - Digital. In his new role, Nair will drive the digital agenda for the network and its brands - OMD and PHD as well as lead its growth and momentum.

A digital evangelist with more than 15 years of experience, Nair (pictured) moves to Omnicom Media Group from Grey Global where he set up their digital offering incorporating a holistic and comprehensive set of services for leading brands across multiples sectors. Under his leadership, Grey Digital transformed into an agency delivering award winning, effective work with the distinction of having won the Agency of the Year accolade, twice at the Indian Digital Media Awards (IDMA) besides other accolades. Post Grey, Nair set up a full service creative agency 21N78E. Prior to that, Nair has spent time at Duckshake.com, Booz Allen & Hamilton, Repro India Limited and VANS Info & Investor Services.
Chloe Neo.jpgThe Singapore Media Awards (SMA) has named Chloe Neo, Managing Director, OMD Singapore, as the chairman for 2016.

A communications professional with over 20 years of experience, Neo (pictured) oversees OMD Singapore's operations and profitability with a focus on talent development. Neo's team walked away with the most people-centric awards at last year's SMA.

Neo's career to date spans strategic planning, account and agency management roles in Singapore, APAC and China, working on prominent brands including Proctor & Gamble, Oracle, LÓreal, and Coca-Cola.
SmarTone_Logo.jpgSmarTone, a leading telecommunications company in Hong Kong, has appointed TBWA\Hong Kong to manage its through-the-line communications, effective immediately.

With over 1.9 million users, SmarTone is a customer-centric organisation that believes in constantly challenging the status quo to better meet customer needs, and is renowned for its outstanding customer care.
Nirmalya Sen_Havas.jpgD'lecta, an innovative dairy products and food services company, has appointed Havas Worldwide as its creative partner for its dip Cheese, slice Cheese and cream Cheese ranges. The brand will be handled by the agency's Mumbai office. The integrated mandate was won following a multi-agency pitch.

Nirmalya Sen, CEO, Havas Worldwide India (pictured), said, "With its commitment to innovation and great taste, D'lecta is well poised to give the long-established players in the category a run for their money. And we are delighted to have been chosen to partner D'lecta in this journey."
Virat Tandon.jpgGionee Mobiles India has appointed Mullen Lintas as its creative partner. As the brand seeks to attain the next level of growth, Gionee Mobiles was looking for an agency team that could partner them in good measure in achieving this ambitious plan.

The agency was chosen for its proven credentials and presenting a compelling brand idea that resonated with what Gionee had in mind for the Indian market. The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

On winning the new mandate, Virat Tandon, CEO, Mullen Lintas (pictured) said, "The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long and a fruitful association."
Neville Medhora.jpgRage Communications has appointed Neville Medhora, as its Head of India Business. Medhora, till recently, the head of Rediffusion-Y&R's Mumbai office joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India.
Apart from Rediffusion-Y&R, Medhora (pictured left) has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, Medhora has worked with some of the largest and most successful brands in India across many categories.
clock2.jpgIt's your last chance to enter work for the Cannes Lions International Festival of Creativity. But if you need any help finalising your submissions, or if you are worried you may not have time to complete your entries, please get in touch.

The deadline is tomorrow, Thursday, April 21.

Publicis China Sheena Jeng 郑以萍.jpgSheena Jeng, Chair and Chief Creative Officer of Publicis China, has been appointed to the 2016 CLIO Awards Film Jury. Recognizing innovation and creative excellence across a variety of categories, the CLIO Awards is an esteemed international awards competition for the communication business, its jury consists of the most renowned and respected creative professionals across the globe.

Jeng (pictured) has been instrumental in Publicis China's continued creative and business success, cementing the agency as the preferred creative partner for clients' marketing transformation. Under Jeng's creative leadership, the agency has been providing clients with effective creative campaigns that led Publicis Shanghai and Publicis China being named "2015 CLIO Agency of the Year for China" and "Top 3 Agencies by Effies Greater China" respectively.

D&AD releases first round of 2016 results

First On Twitter_Earthquake.jpgD&AD has released the first round of results from the 2016 judging. 78 pencils have been awarded in the Press Advertising, Radio Advertising, Mobile Marketing and Writing for Design categories.

Entrants will have to wait until the award ceremony on May 19th to find out which colour Pencil the have won (Wood, Graphite, Yellow, White or Black). They are guaranteed the Wood Pencil level, which is the old D&AD "In-Book" level.
Asia has not performed that well with only 8 entries making the cut: O&M Singapore (x2), Saatchi & Saatchi Singapore, O&M Vietnam, MullenLowe Singapore, McCann Erickson Tokyo, Kinetic Singapore and Havas Singapore.

See the DAY ONE results:
D&AD Judging 2016 - Day 1 Results FINAL.xlsx
3 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Lisa Fedyszyn, associate creative director, Droga5, New York.

Winner: Nike - The Conductor. It was a Kobe heavy week in film. Two ads feature the great man, or villain depending who you ask, and another mentioned Kobe beef. But it was Kobe's swan song that celebrates how much sports fans love to hate, through song, that struck a chord (no pun intended) with me. READ MORE...

Graham Kelly: A postcard from Vietnam

Graham Kelly_April2016.jpgGraham Kelly is our first regular contributor in a series of "Postcards from..." that highlights news, trends, innovations, observations and great work from around the region.

When I asked Kim what kind of topic I should write about, he gave me a very open brief. But the words: "choose something that caught your eye this month", stood out.  

So for my first postcard - sent appropriately enough from Ho Chi Minh's Tan Son Nhat International Airport - I'm going to talk about chatbots.

It's a tired old cliche that marketing should be a dialogue, and that brands need to start having "conversations with consumers". But with the renewed interest in all things chatbot-related, some of the hype may have a chance of becoming reality.

For those not familiar with the term, a chatbot is "a computer program designed to talk to you". At the risk of going all meta, I used a chatbot called Mitsuku to get that definition (www.mitsuku.com).
Screen Shot 2016-04-19 at 9.12.07 am.jpgLIA has announced the 2016 jury for Radio and Audio.

Representing Australia on the jury is Eardrum Sydney founder and creative director Ralph van Dijk. LIA has released a video with van Dijk explaining why agencies should enter their work.


The LIA 2016 Radio + Jury:
Paul Wauters - Jury President, co-founder / ECD, Babel, Paris
Tom Eymundson, CEO, Pirate Group Inc, Toronto
Oliver Handlos, Creative Lead of Activation, GREY, New York
Larissa Kirschner, VP, Creative Director, Publicis, New York
Mariana O'Kelly, Executive Creative Director, Ogilvy & Mather Johannesburg
Chuck Rachford, Executive Creative Director, Cossette Chicago
Chris Smith, Group Creative Director, The Richards Group, Dallas
Ralph van Dijk, Founder / Creative Director, Eardrum, Sydney
Young Stars 2015 1.jpgAd Stars in now inviting applications to the Young Stars AD Competition 2016 - the first student advertising competition of its kind in the world, which gives people studying at college or university the chance to get ahead in the advertising industry by taking part in a unique mentoring program. The Young Stars Competition takes place in Busan, South Korea, which is one of Asia's fastest growing creative hubs.

"The goal of Young Stars is to identify and develop talent from all over the world, because it is today's students who will determine the future of our industry," said Euija Lee and Hwanjin Choi, Co-Chairpersons at Ad Stars.
Anil Nair-CEO & Managing Partner.jpgFollowing APAC regional alignment, L&K Saatchi & Saatchi has come on-board as a lead agency for strategy and creative work for Mondelez Gum and Candy brands in India.

Saatchi & Saatchi China's successful track record with Mondelez led to the decision to consolidate rest of the APAC gum and candy business with the agency. Saatchi & Saatchi will take charge of all gum and candy business for whole APAC region with key markets like China, Japan, Thailand and India and others, effective immediately. 

Commenting on the win Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India (pictured) said, "Choclairs and Halls are iconic brands in India and we look forward to building a winning partnership with Mondelez in India. We are all very excited with the opportunity to create excellent work and together we hope to grow the brands and our clients' business in India"

Commenting on new partnership Amit Shah, Associate Director - Marketing - Gum, Candy & Powdered Beverages from Mondelez India said, "We look forward to creative excellence and work that will help grow and strengthen our brands. Saatchi & Saatchi has delivered impressive work in APAC region and we hope to see the same in India."
Huntsman 1.jpgMullenLowe Singapore has developed an entirely new brand and product on behalf of animal rights organization PETA. With a position that the world can't sustain more hunters, the bold, worldwide campaign aims to reduce the amount of people who hunt for sport.
With widespread reports of animal slaying in the past year with news such as the killing of Cecil the lion, PETA wanted to take action against the sport of recreational hunting. One key insight provided the campaign inspiration: the tradition of recreational hunting is often passed from parent to offspring, and by breaking that chain, the popularity of the sport would decrease.

BBAC.gifBeijing Benz Automotive Co. Ltd. (BBAC) has appointed Socialyse, the social media agency of Havas, as their social agency in China.

The agency won the business following a competitive three-way pitch, involving Ogilvy. Havas China, through Socialyse, will be responsible for crafting BBAC's social media strategy for 2016 with the agency's work scope covering management of social platforms, content creation and planning as well as promotion of above and below-the-line campaigns.
WeIndians.jpgAmazon India has launched an integrated campaign that highlights the unique traits of Indian consumers and their behaviour, bringing alive the spirit of "what we Indians love". It celebrates Indian quirks whether it's about dropping newspaper to block a seat in a bus or about seeing Rs500 note under sunlight to check its authenticity. It celebrates who we are, what we like and how we behave as Indians.


DigitasLBi Delhi appoints new client partner

Vineet Singh.jpgDigitasLBi India has appointed Vineet Singh as Client Partner - Delhi. Singh (pictured) comes with over 10 years of working with global marketing communications companies and has been successful in driving growth and thought leadership for iconic global and local brands. He will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi
On his new awaiting challenge Singh said, "My goal at DigitasLBi is to supercharge an already strong growth engine across new business development as well as existing partnerships. While doing this, I plan to also leverage my experience of working in both MNC and startup environments to further strengthen and evolve our digital proposition."
Commenting on the appointment Prithviraj Banerjee, Head of Agency, India, DigitasLBi said, "Vineet has high levels of strategic prowess and an unparalleled enthusiasm. His multi-platform experience will help identify new innovative solutions for our clients while his stint as an entrepreneur will ensure true ownership of brands. He is the perfect mix that we were looking for."
In his prior appointments, Singh has worked with Google where he helped multinationals meet their online advertising, branding and performance needs. Moving on from Google, Singh joined the ecommerce logistics startup Delhivery, where he helped set up their Omni Channel business in India. In 2015, Singh co-founded Upbeat Retail Private Limited and took on the task of changing the outlook of Indian consumers towards imported goods - in terms of pricing, quality and access.
Flemming Kaasgaard.jpgiProspect has appointed Flemming Kaasgaard as Regional Business Director Asia Pacific, based in Singapore.

In 2015 iProspect strengthened its B2B proposition with the global launch of iProspect Enterprise, thereby consolidating expertise and creating B2B specialist teams in each region. In his newly-created role, Kaasgaard (pictured left) will be serving as Regional Business Director, spearheading the B2B offering in Asia Pacific and driving improved performance across key clients in the region.

Bringing with him 8 years of experience in the digital marketing industry, Kaasgaard first joined Dentsu Aegis Network in 2008 and has since taken on a variety of roles within the network. He is coming to the regional team from iProspect Denmark, where he served as Search & Performance Director, developing the team's digital strategies, driving existing client growth and securing new business wins in collaboration with iProspect's sister agencies.


LENNON-McCARTNEY.jpgMOJO.jpgWhich two opposites partnered to produce the songs that defined their generation?  Australian Ad industry veteran Gawen Rudder draws a parallel between John Lennon & Paul McCartney and Alan 'Mo' Morris & Allan 'Jo' Johnstone, the founders of Australia's legendary ad agency Mojo.

Their names appeared joined together on the credits on all 180-plus Beatles songs regardless of who wrote the words or music. To Paul however it was a case of 'Lennon versus McCartney' - but that's probably what made them both so brilliant. That "very necessary" creative tension.

As teenagers - John 17 years old and Paul one year younger - met one hot summer's day in 1957 at a Quarryman concert in a Woolton churchyard outside Liverpool. John the myopic mop-top art student, was all sadness and discord; whilst the more extraverted St Barnabas choir boy Paul, brought lightness and optimism to the partnership.

Opposites attract, as it did with Mo & Jo. And unlike many songwriting partnerships that comprise separate lyricist and composer, each created both, although neither could read nor write music.
Namrata Keswani.jpgOgilvyOne Worldwide Mumbai has appointed Namrata Keswani as Vice President and Head of Office.
This is a home-coming of sorts for Keswani (pictured left), who began her journey with Ogilvy & Mather Mumbai, way back in 2003 where she proceeded to handle some of the agency's most prestigious businesses. Among them were Asian Paints, Mattel, Unilever, Google, Cadbury, Taj Hotels and TBZ. She also spent a year and a half at Ogilvy Singapore where she managed the GlaxoSmithKline, American Express and Kimberly Clark businesses.
Her inherent leaning towards fashion and style, led her to the role of a Fashion Stylist at NBC in 2005 and more recently, at Condé Nast India where she led the Condé Nast factory - a content vertical for the publishing group. 
Welcoming Keswani to her new role, Vikram Menon, President, OgilvyOne Worldwide, India said, OgilvyOne has been India's No. 1 Digital Agency for many years. Our flagship Mumbai office was recently ranked among the World's 10 Best Digital Agencies. And to have Namrata now at the helm is truly exciting. Her varied experience across markets, brands and new media will be ideal, as OgilvyOne, Mumbai looks to set new benchmarks across the board.
Aerial 2.jpgBBDO India's 'Share the Load' ad for Ariel was awarded the Grand Prix in advertising at the national leg of Population First's 'Laadli' Media and Advertising Awards for Gender Sensitivity, 2014-15. BBDO India also won the jury certificate for Parampara's 'Omelette Masala' which encourages men to step into the kitchen.
The powerful Ariel 'Share The Load' ad features a dad apologizing to his daughter. It is based on the insight that children learn what they see, and parents end up passing down gender role stereotypes from one generation to the next. The ad acts like an eye-opener for all fathers and makes them realize that it's never too late to make a new beginning - to 'share the load' at home.

Hong Kong Effie Awards entry deadline TODAY

Kitty Lun & Viveca Chan.jpgThe HK4As (The Association of Accredited Advertising Agencies of Hong Kong) call for entries for the 13th Effie Hong Kong Awards deadline is today by 5.00pm. The HK4As invite marketers, brand owners, advertising and media agencies to submit entries for their successful advertising campaigns. Need more time to prepare your entries, then entries will be accepted until 20 April (a late charge per campaign applies).

Two reputable Jury Chairmen in the advertising industry will lead the judging panel to select the outstanding campaigns: Kitty Lun - Head of Creative Shop, Greater China, Facebook (pictured above left) and Viveca Chan - Chairman & CEO, WE Group (above right).

Effie Hong Kong persists in its spirit, recognizing effective campaigns that can demonstrate measurable and outstanding results in Hong Kong. This year, they invited expertise from different fields, including creative, research, academic, media and marketing sectors to join the 2016 Effie Awards judging panel in order to make a truly all-rounded measurement.

AIRBAG launches new VR facility

damo-Oculus2.jpgAIRBAG has launched a brand new VR research and production facility, in line with its vision to be a full service next-generation production house.

VR and related technologies have dominated the discussion space in recent months, and AIRBAG's collective of film directors, visual effects artists and technologists collide to bring a humanity to the tech. This offering is for interactive VR and 360 filmic content.
ADLAND-ADVENTURES.jpgUS  agency The Variable has created 'The Adland Adventures', a mostly comedic expedition through the wild advertising wilderness. The six parodies of nature videos -  'AAE vs GCD', 'Design Process', Perilous Emails, 'Legal', 'Eavesdropping' and 'Nocturnal Desperation' - are accompanied by David Attenborough-style voiceovers describing the action as though it were happening in an advertising agency.


000006 John Steedman (1).jpgWPP AUNZ has appointed industry veteran John Steedman to the newly created executive position of chairman, WPP Media Services, Australia and New Zealand.

As part of the appointment, the former GroupM Australia chairman and CEO has been tasked with working with the group's media agency leads in developing an overarching business strategy for the collective business which includes agencies such as Ikon, Bohemia and GroupM agencies Mediacom, Mindshare, MEC and Maxus.

Damon Stapleton: Why robots don't do stand-up

unknown.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Sometimes you can't see yourself clearly until you see yourself through the eyes of others" - Ellen DeGeneres

Many years ago there was a small stand-up comedy club called Cool Runnings in Melville, a suburb of Johannesburg. It was like a tiny sweaty cave where almost every comic worth his or her salt would do a set.
Christine Lim.jpgTeam DDB Singapore took pole position at the Mediacorp Young Lions Competition held last night, when its creative teams, Christine Lim and Joanna Ortega took first place in the Cyber category and Eugene Yow and Tytan Chang took second place in the Film category.  

Lim (pictured left) and Ortega will go on to represent Singapore at the Cannes Young Lions Competition in June, and Yow and Chang will do the same at Spikes Asia 2016.
Mirum and Forrester team.jpgMirum Asia Pacific is now providing access to Forrester Research's Digital Maturity Assessment Tool, a pivotal new offering of the agency's regional Digital Transformation Consulting practice.

The Forrester digital maturity assessment tool will help clients assess their overall digital readiness, and provide step-by-step recommendations on how to elevate their digital capabilities.

"With the likes of Alibaba, RedMart, Uber, AirBnB and Grab disrupting traditional businesses in Asia, companies are realizing the need to overhaul dated business processes and operations and to find new revenue streams via digital channels with focus on the customer's experience across your brand's digital touch points across multi-screens," said Sharon Ng, Mirum's Head of Strategy & Advanced Analytics Consulting.
akin.jpgGSK Consumer Healthcare and Grey Group Singapore breaks category norms to launch 'Horlicks Nutriquest', a 360 marketing campaign that is built around a fully immersive game for kids, designed to help educate them on the importance of nutrition. This innovative campaign created for Horlicks focuses on bringing the brand campaign "kids want to be tall, strong, and sharp" to life in a new and engaging way reaching kids as well as their mums.

VCC 1.jpgDDB Group Hong Kong has launched a campaign to introduce Vita's new ready-to-drink coffee beverage.

Steaming into the ready-to-drink coffee market, the new iconic Hong Kong style ready-to-drink coffee is mixed with condensed milk for a richer coffee taste and multi-layered enjoyment.

Younghee Lee_resized.jpgThe Cannes Lions International Festival of Creativity has named the 2016 Creative Marketer of the Year recipient as Samsung Electronics.

Says Terry Savage, chairman, Lions Festivals: "When you look at Samsung's wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They're excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion."

Last year, Samsung took home an awards haul of 27 Lions and over the history of the Festival have totalled 74 Lions for work that has come from 17 countries.
Emirates.jpgBBDO Japan has been handed Emirates' creative duties following a competitive pitch against undisclosed agencies. The agency was launched in July 2015 and this marks a significant first competitive win.

Emirates, the largest B777 and A380 operator, serves 153 destinations in 81 countries (including 17 cargo-only services) and is currently the world's most valuable airline, as reported by Brand Finance Global 500.

BBDO Japan is tasked with updating and rolling out the global "Hello Tomorrow" platform through integrated campaigns targeted at high growth segments, as well as premium travellers. The platform positions the airline as one that unites people, places and passions.
Ad Stars 2016.jpgAd Stars has announced that the entry deadline for the 9th Ad Stars Awards is Sunday 15th May 2016.

Based in Busan, South Korea, Ad Stars is the biggest advertising festival in Asia by virtue of the fact that it is free to enter and open to everyone including advertising agencies and creative professionals, production companies, students and non-professionals.

Entries to Ad Stars can be submitted online at any time of the year, however only those entries received prior to 15th May will be in the running to win Grand Prix, Gold, Silver or Bronze medals at the Ad Stars Awards on 27th August 2016.

The Ad Stars Awards will conclude the 9th Ad Stars festival, a three-day festival that will run from 25th - 27th August 2016 at Haeundae Beach in Busan, South Korea.

The first Ad Stars Awards took place in 2008 and received 3,105 entries from 29 countries. By 2015, entries had grown to 17,698 entries from 67 countries.

Veteran Rajeev Sharma departs Leo Burnett India

Rajeev Sharma 1.jpgAfter spending more than 23 years at the agency, Rajeev Sharma, National Planning Director, Leo Burnett, has decided to move on to explore newer avenues.

Sharma (pictured left) joined Leo Burnett in 1994 as Vice President based out of the agency's Delhi office and after three years in the role he moved to Mumbai to lead Planning as National Planning Director.

For 23 years, Sharma spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald's, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

Sharma has played a significant role in building Leo Burnett's reputation as India's most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett's best global practices to India.
Gabriel Choy.jpgMcDonald's Hong Kong is once again changing Hong Kongers' perception of what a McDonald's burger looks like.

DDB Group Hong Kong is behind the brand's latest eye-opening experience that continues McDonald's Hong Kong's efforts to democratize premium burgers.

Partnering with celebrity chef Gabriel Choy, who was the first Asian winner of the College Scholarship organized by the Hell's Kitchen host and has worked in several Michelin restaurants in the UK, the campaign centres on surprising customers with a patty-less burger experience. In collaboration with McDonald's, Choy has leveraged his food science background and passion for details to craft a pulled chicken burger, like you would only see in high-end burger joints.

Gamers.jpgTo promote its "WASD" gaming brand in China, HP China is targeting hardcore gamers with a campaign in gaming magazines and conventions under the enigmatic platform "Gamers Know."

The ad created by FF Shanghai features the hand of gamer with a red blister, known among the die-hard gamers as "The Mark of a True Gamer" -  a nod to those who have spent countless hours playing their favourite games.

Using deep insights such as this, HP is demonstrating a profound knowledge of the gaming culture to appeal to gamers in preparation for the release of a series of ultra powerful computers over the next few months.

Credits - Brand Supervisor: Vikrant Batra. Chief Creative Officers: Fred & Farid. Creative Director: Huang Feng. Copywriter: Jean-Baptiste Le Divelec. Art Director: Alexis Chatain. Agency Supervisor: Ben Chen. Head of Production: Karim Naceur. Agency Producer: Slim Trabelsi. Photographer: Pierrick Jégou.
Campari.jpgHigh School Girl.jpgAsia has scored 3 Gold, 2 Silver and 4 Bronze Awards at the 52nd International ANDY Awards held in New York.

The three Golds were awarded to Mori Inc. Japan for "How to drink a Campari" for Suntorye, Watts of Tokyo for Shieseido's "High School Girl?" and Leo Burnett Indonesia for GoJek's "GoMart Delivery Service" in the Radio category.

Silver winners are J. Walter Thompson Shanghai for "Shower together: Water Exercise/Water Relay" for Sakura and Y&R Malaysia "Cut A Tree. Kill A Life"  for the Malaysian Nature Society.
Denise Thi_Isobar Vietnam.jpgIsobar has launched an office in Vietnam following the acquisition of Emerald in March last year by Dentsu Aegis Network.

Denise Thi, Emerald's founder and current Managing Director (pictured left) will continue to serve as Managing Director of Isobar Vietnam. The 80-strong team at Emerald in Ho Chi Minh City and Nha Trang will now be a part of Isobar's global, borderless agency with a footprint of 4,500 staff in over 70 locations across 45 markets.

This development will enable the Vietnam team to fully tap in to Isobar's global network and capabilities as well as Brand Commerce expertise, and to better serve the fast-growing Vietnamese digital and e-commerce sector. Isobar Vietnam will not only strengthen the Southeast Asian operations of Isobar but also build on the successes that Isobar has had in Asia Pacific, which currently accounts for nearly half of Isobar's global staff headcount.
OpenUp.jpgCarat has created and produced an 'OpenUp' sequel to last year's Wonderfilled music collaboration for Mondelez International.
The OpenUp video was launched on April 7 and features a mix of music, graffiti art and dance, with the remix of popular Wonderfilled music by renowned DJ Blastique featuring local music artists Zee Avi, GAC and Up Dharma Down.

CCS Coke Taste The Feeling.jpg'Taste The Feeling', Coca-Cola's latest global creative campaign kicked off in Singapore with a sophisticated execution on Clear Channel Play digital screens. This highly interactive digital out of home campaign uses colour detection to trigger a fascinating photo-taking session with Coke. "Taste the feeling" aims to capture life's everyday moment with Coke - the uplifting refreshment of drinking Coke and how having Coke makes any moment more memorable and special. The key target audience are the youths and young adults, between 15 to 24 years of age.

VIVO.jpgWith the much-awaited VIVOIPL 2016 ready to take off, Title Sponsor VIVO has rolled out a brand campaign promoting its latest product offering - VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around "Faster than Faster" and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

Tarun Nigam.jpgTo bolster the multi-specialty expertise of the agency and to help grow brands in the age of intricate consumer dynamics, Tarun Nigam steps in as Executive Vice President (EVP), DDB MudraMax-Media.

Nigam (pictured left) has two decades of rich experience, molded sharp by his tenure at profound organizations and as an entrepreneur. An erstwhile CEO and Co-Founder of PM Media Solutions & COO of Graphisads. Nigam's earlier stints include UTV, Group M, Starcom MediaVest and Vivaki Partnership Unit.

He has worked with several established brands like Aircel, Benetton, bestylish.com, Diageo Radico, fashion4u, Gillette, Hero Honda, Hero Cycles, Monte Carlo, Oracle, Richemont, LVMH, Samsung, Suzuki Motorcycles, Starwood Hotels, Tetrapak, VLCC, Wrigleys, Yahoo and Makemytrip.com amongst others.

At DDB MudraMax-Media, Nigam will be operating out of agency's Gurgaon office and will be reporting to Sathyamurthy Namakkal (aka. Sathya), Executive Director, DDB Mudra Group and President DDB MudraMax.
Woon Siew Hoh.jpgWoon Siew Hoh Regional Executive Creative Director Hakuhodo Asia Pacific Thailand will be sitting on this year's Print, Print Technique, and Out of Home jury at 2016 Clio Awards.

Hoh (pictured left) graduated from the Graphic Design School of Fine Arts, San Francisco, USA in 1992. Since graduation, his career has taken him all over Asia with leadership roles at the top network agencies all over Asia - including Darcy Beijing, BBDO Malaysia; Hakuhodo Indonesia and Bangkok.  

Prior to taking up the role of Regional Executive Creative Director, Hoh was Executive Creative Director of Hakuhodo Indonesia. Under his leadership, the agency was consistently ranked among the top three in Indonesia.
talentcannes (1).jpgThe Cannes Lions International Festival of Creativity has today released the full content programme which will run from 18-25 June, 2016. Talent from all walks of creativity will take to the stages at the Festival, which includes the specialist events Lions Health, Lions Innovation and Lions Entertainment.

In Cannes Lions' most diverse programme to date, multi-Oscar winning director, screenwriter and producer, Oliver Stone, will bring his views on filmmaking, politics and culture to the stage. Illusionist David Copperfield will help explore the tension between authenticity, sincerity, honesty and brand messaging. Actress, singer and food writer, Gwyneth Paltrow, will answer probing questions from BBC HARDtalk's Stephen Sackur, while documentary filmmaker Jennifer Siebel Newsom will talk about the dramatically changing definition of masculinity. CNN host, Anthony Bourdain, will discuss what it takes to create stories across the spectrum of human emotion, while co-president of VICELAND, Spike Jonze, will talk about creating content that matters to young audiences.
4.jpgPum Lefebure, co-founder and CCO of Design Army in Washington, DC, will be the Design and Package Design jury president for the 2016 London International Awards (LIA).

Says Lefebure after serving as a member of the same jury last year: "I'm truly honored to be invited to be the jury president for LIA Design and Package Design, and I'm thrilled to work with a team of distinguished judges from all over the world. It's never been a more exciting time to be a designer, as our discipline is evolving at lightning speed and influencing virtually every segment of business. So let's recognize and celebrate all the work that's transforming our art and changing the world."
GREG HAHN-BBDONYC-12_16_15-6 (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Greg Hahn, chief creative officer at BBDO, New York.

This week's selection featured a lot of gorgeous cinematography, intricate editing, and long form narrative that frankly, could have been shorter form. But for the winner, I'm going to go with simplicity: "You'll Never Walk Alone" for Mine Awareness and Assistance. A simple slow pan with the idea hiding in plain sight. The ending comes out of nowhere and interrupts the comfortable lull the opening lured you into. Kind of like a video landmine. READ MORE...

Fred & Farid Shanghai lends a hand to ORPEA

Helping hands.jpgThe ORPEA group, leading European dependency care brand from France, is entering in China with an image challenge. The need for nursing homes in China is proven to exist, but for
historical, political and cultural reasons, this need is just starting to become a real market.

Even if people's opinion on nursing homes is starting to change, culturally it was generally not well accepted to send parents in nursing homes, and many Chinese think it is best to take care of their parents at home until the end of their lives. The first nursing home facility opened officially on the 22nd of March in Nanjing.

Christian San Jose_MLGph.jpgMullenLowe Group Philippines has appointed Christian San Jose to the senior role of Head of Creative Technology. Reporting to President & CCO, Leigh Reyes, San Jose will be responsible for looking after the agency's digital businesses as well as mainlining digital deliveries across MullenLowe Philippines and MullenLowe OPEN Philippines. He takes up permanent responsibilities from former Acting Head of Technology, Shiela Tiongco.
A serial entrepreneur and coder, former UX Director, ECD, and award-winning illustrator, San Jose (pictured left) joins the agency from leading his own business Create.ph, which was acquired in 2015. Over five years from inception to acquisition, San Jose grew Create from a team of two, to a full service agency with 85 employees. Prior to this he held senior positions with digital marketing specialists including HSThree and Jump Digital, driving work for brands and clients such as Kobe Bryant, Kanye West, Usain Bolt, Coca Cola, Unilever and Nike.
Uni Noodle 11.jpgThe first "House of Little Moments" series handled by ADK Taiwan's creative team led by Richard Yu, Chief Creative Officer, has enjoyed worldwide recognition for its highly-acclaimed creativity, in a series of short movies to appeal to the beauty of  Taiwan's long-selling instant noodle brand - Uni-Noodle. This success has lead to the release of a second season.

Firstphoto_Lastphoto_Mar 12 2016_026.jpgKilled, aborted or neglected, at least 100 million girls have disappeared - and the number is still rising.

In many cultures and countries, gendercide is still prevalent due to the strong preference for sons over daughters. In Hong Kong, sex-selective abortion is illegal but many have found ways around the law, thus, creating a plight where an ultrasound scan of an unborn girl becomes her death sentence.

CCS Biore UV Spray.jpgKao Singapore has launched its latest campaign, 'Bioré UV Perfect Spray' to drive awareness and educate commuters on the damaging effects from exposure to the sun's ultraviolet (UV) ray, which cannot be seen with a naked eye.

Using context to deliver the right message is key. The Bioré UV Perfect Spray campaign leverages the contextual trigger of weather and time of day to deliver the right message at the right time and place - to educate the vital importance to protect their skin from the sun as sun damage occurs everyday and every minute their skin is exposed to the sun.
Cinthol DeoStick 2.jpgConstantly bringing in the wave of evolution right since its inception in 1952, Cinthol has always strived to give its consumers the best in the personal grooming space. Be it with the first vegetable oil based deodorising, complexion soap to the more recently launched Cool menthol-based soap and insta-deo based germ protection soap, Cinthol Confidence+. Cinthol, in its endeavor to remain relevant to youth by offering them innovative products, is all set to launch the Cinthol DeoStick - a revolutionary product in the space of deodorants. Cinthol DeoStick is a cream based deo which is easy to use, has great fragrances that lasts 3X longer than ordinary deosprays and is pocket friendly too. The DeoStick is available in six different fragrances, three for men and three for women respectively. The brand's philosophy of continuous reinvention, with this launch, is expecting to redefine the codes of deodorant category which is marked by expensive sprays, with starting point being Rs. 100+ for female deodorants and 180+ for male deodorants.

Jung and Huebscher (1).jpgAustralia: Marcel Sydney has appointed Bridget Jung (left) as the agency's digital creative director.

Jung becomes the most senior creative appointment at Marcel Sydney under executive creative director Scott Huebscher (right), who was named as the agency's ECD by founder and chairman David Nobay.

Huebscher is formally creative director at Leo Burnett where he helped take the agency to the #1 creative ranking in Australia and also #1 creative network in Australia and Asia Pacific in 2014.

Damon Stapleton: The DNA of Lego

20140406-193615 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

Success is most often achieved by those who don't know that failure is inevitable.
Coco Chanel

Average advertising agencies and great advertising agencies are often like country clubs and football clubs. You join a country club but you belong to a football club. You join a country club because of status and perhaps the amenities. You belong to a football club because of the people, passion and belief. And that belief in a promise stays with you and becomes a part of you.

I suppose the question we have to ask ourselves every day is are we part of a country club agency or a football club agency?

If you look at the great agencies around the world they have uncorrupted DNA. Others would say they have a strong brand. And what is a brand? A promise.
Kitty Lun & Viveca Chan.jpgThe HK4As (The Association of Accredited Advertising Agencies of Hong Kong) continues its call for entries for the 13th Effie Hong Kong Awards, inviting marketers, brand owners, advertising and media agencies to submit entries for their successful advertising campaigns.

Effie Hong Kong persists in its spirit, recognizing effective campaigns that can demonstrate measurable and outstanding results in Hong Kong. This year, they invited expertise from different fields, including creative, research, academic, media and marketing sectors to join the 2016 Effie Awards judging panel in order to make a truly all-rounded measurement. Two reputable Jury Chairmen in the advertising industry will lead the judging panel to select the outstanding campaigns. The Judges include:

Jury Chairmen
1. Kitty Lun - Head of Creative Shop, Greater China, Facebook (pictured above left)
2. Viveca Chan - Chairman & CEO, WE Group (above right)
MINI Logo.jpgFollowing a multi-stage pitch process, MINI Asia has appointed GOVT Singapore as its creative agency encompassing Singapore, Vietnam, The Philippines, Brunei, Sri Lanka, New Caledonia and Tahiti.

Leon Lai, Managing Director, GOVT Singapore, said, "When MINI first came knocking, the agency knew that this was a portfolio we really wanted in our roster. The client has a history of being brave, and is a firm believer of good work. That's what the agency's foundations have been built on, and that is the main reason why the founders set up GOVT in the first place."
Andrew Cawte 2.jpgHavas Media Group has appointed Andrew Cawte as the Managing Director of the agency's Hong Kong operations.

Cawte (pictured left) joined Havas Media initially as the General Manager of Havas Media International and within a span of few months was promoted to the role of Managing Director for Havas Media Group Hong Kong. His key mandate will be to manage and grow the agency's current clients, along with fuelling new business and developing talent in Hong Kong operations.

Based in APAC for over twenty years, Cawte was previously leading the HSBC account at Mindshare and was the head of strategy and of training and development for Mediacom in the region. He has previously also worked with Grey Group and DMB&B in a career that has seen him based in multiple markets including Hong Kong, China, New Zealand, Ireland and the UK. Cawte will report directly to Christophe Cases, CEO of Havas Media Group, Greater China.

"Andrew's promotion as Managing Director of Havas Media Group was a natural step after so successfully managing the set up of Havas Media International in Hong Kong over the past five months. His experience fits perfectly with our plans to develop a truly integrated service across multiple disciplines," said Cases.
Haywards.jpgThe Haywards 5000 brand has been built with the positioning around 'strength of resolve'. Moving away from the physical manifestation of strength, this positioning is aimed at building on an emotionally relevant issue, which in return gives the brand a stronger platform to stand on.

Electro_Fork.jpgJ. Walter Thompson Japan and Kanagawa-based Ishii Clinic gave hypertension patients a new lease on their gastronomical life at the 'No Salt Restaurant', which paired a menu of salt-free dishes with an innovative Electro Fork that serves up a salty sensation.

Today, excessive intake of salt is a global health issue. The World Health Organization (WHO) reports that 1 in 3 people above the age of 25 have hypertension, which puts them at risk for heart attack and stroke. Still, many people find it hard to cut back on salt - and those that do often despair that their favorite meals just don't taste the same.

Britannia Rusk.jpgAs a follow up its first series of television commercials, Grey group India has rolled out a new sequel to its saas-bahu campaign for the Britannia Rusk. The campaign in the form of a television commercial features the jodi of Neena Gupta and Konkana Sen Sharma in the saas-bahu role.

Research revealed that mornings are a chaotic time for housewives and hunger is only making it worse. This struck as the right window for a snack like rusk to enter as it is solid, filling and of course goes well with the morning tea.

Ameo.jpgSupari Studios together with DDB Mudra (West) made this film for the launch of the Volkswagen Ameo in India. The film showcases the brands core message of a car that has been designed for India, made in India, with unique features for India. To reinforce this thought they modelled the car in 3D and used a double exposure technique, showing images of various lands, colours and textures that represent the true fabric and diversity of India. The film ultimately portrays the journey of the car and what all goes into the car to make it truly Indian.

Dolby.jpgMono and Mr. Chaubey are back from the pavilion and set for the cricket season. This time, the objective of the film by Supari Studios is to demonstrate how with Dolby surround sound along with HD TV and an HD set top box, you can get a stadium like experience in your own living room.

Adidas.jpgA spot for Adidas from DDB Mudra India talks of love and hate and how love is the driver and hate takes everything.


Comfort Softtest.jpgMums & Maids.jpgThe One Club has announced the finalists in the Branded Entertainment, PR and Radio categories for the 43rd Annual One Show Awards.

Asia has seven finalists in Branded Entertainment, ten finalists in PR and four finalists in Radio.

Singapore leads with 9 finalists followed by Japan with 4, India with 3, China with 2 and Korea, Taiwan and Hong Kong with one each.

Ogilvy & Mather Singapore lead the agency pack in Branded Entertainment with 3 finalists, two for Unilever's "The Softtest" and one for TWC2's "Mums and Maids".

Silver Breaks.jpgWhile travel and tour companies are going all out to target the traditional family and youth segments, Thomas Cook's internal research has revealed the emergence of a viable TG in India's Gen S - senior citizens with plenty of free time and disposable income (often enough, topped up by their children) and are increasingly fit and raring to travel. The Company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well.


Deepali Shirali.jpgStrengthening the Indian arm, Deepali Shirali steps into the role of Creative Director at Interbrand India.

Shirali (pictured left) has over 20 years of design experience across various disciplines from packaging design, branding and retail identity. She joins Interbrand after a long stint with Designsutra - the design arm of Contract Advertising India, which she helped in making one of the top three design agencies. Prior to that Shirali was associated with Fitch India, dCELL - a division of Lowe Lintas India, Channel V, and several other notable names during her long stint.

Her vast repertoire of work spans across varied categories and across brands such as Cadbury, The Tata Group, ITC, Britannia, Unilever India, Godfrey Phillips India, The Essar Group, Ashok Leyland and The Sahara Group amongst others. She has also handled various projects for South-east Asia and the NAMET region. Over the years she has mastered the perfect balance of design and business.
Jordan Price.jpg BWM Dentsu in Australia has has hired Jordan Price, ex head of planning for J. Walter Thompson Singapore, as executive planning director, Melbourne.

Price will join BWM Dentsu in his new role in May, 2016, following his leadership as executive planning director, head of planning for J. Walter Thompson Singapore and global planning director on Unilever LUX.

Price comes to BWM Dentsu having previously worked in Germany, Canada, Japan and Singapore, with shorts secondments in both London and New York.

Says Jamie Mackay, group strategy officer, BWM Dentsu: "With more than 13 years of international experience in marketing communications, brand strategy development and insights generation, Jordan has the perfect combination of experience and skills to drive our mission to transform clients' businesses and brands with long term Organising Ideas.
3.jpgAustralia: Scott Whybin, the chairman, regional creative director and founder of Whybin\TBWA Sydney, Melbourne and Auckland has resigned from the agency. After 21 years leading Whybin\TBWA, Whybin will step back from the executive management of the business in April 2016

Last year Whybin was inducted into the AdNews Hall of Fame for an exceptional career spanning over 30 years, including being the youngest ever creative director at The Campaign Palace at age twenty-six. Whilst at The Campaign Palace, Whybin wrote five of the Top Ten Australian ads of the last twenty-five years, including Dunlop Tyres and 'Sic'em Rex for Antz Pantz. Whybin has won every local and global award and accolade that our industry offers.
Screen Shot 2016-04-08 at 7.56.23 am.jpgNew York Festivals announces the 2016 Torch Awards mentors and jury panel.

The Torch Awards is a unique competition for 18-27 year olds that explores a different creative challenge each year and offers mentor training on how to pitch their idea. For the 2016 Torch Awards, NYF has partnered with The Institute for Human Centered Design (IHCD) a nonprofit dedicated to enhancing the experiences of people of all ages and abilities through excellence in design.

Representing Asia as a 2016 Torch Award Mentor is Valerie Cheng, head of creative, Facebook South East Asia - Singapore, and Josy Paul, chairman and chief creative officer, BBDO - India. Yasu Sasaki, executive creative director, Dentsu Inc. / Dentsu Aegis Network - Japan is on the Torch Award jury.
Mums & Maids.jpgNominees for the Webby Awards 2016, which celebrates Internet achievement, have been announced with Asia scoring an impressive 20 nominations.

Singapore leads with 8 nominations led by Ogilvy & Mather with 4, two for TWC2's "Mums and Maids", and two for Singtel's "Movie Emoji". Grey Group Singapore follow with 3 nominations all for the British Council's "Visual Dictionary".

TCP-TBWA\Indonesia wins Traveloka business

Traveloka.jpgTraveloka, Indonesia's fastest-growing tech company that provides online booking service for flights and hotels has appointed TCP-TBWA\Indonesia as its creative partner.
Strawberry Cake.jpgOgilvy & Mather Bangkok's print campaign for the Diabetes Association of Thailand shows that by consuming sweet cakes may cause diabetes and this causes wounds to heal slower.

The campaign won Silver in the Press and Print Craft categories at the recent AdFest, held last month in Pattaya Thailand.
Turd-Talks_AMES_KV-03.jpgCase Study: Y&R Philippines' TURDTalks for Silad Aralan Inc has been named as the country's only Finalist at the APAC EFFIES 2016, proving to a compassion-fatigued nation that anyone can overcome a 'crappy' start in life.

Education-oriented NGOs usually champion the 1.3% of Filipino public school students who show promise, leaving average students (18.6%) and under-performing students (80%) to fend for themselves. From scholarships and educational stipends to local and international exposure, it's those who excel that get support. Silid Aralan (translation 'Classroom') focuses on the neglected 80%, those struggling academically yet equally worthy of investment. The charity sought to scale the country for change; rather than just banking on the promising few, instead unlocking the potential of the majority to impact society.

Yuya Furukawa- 300 dpi.jpgEdmund Choe - 300dpi.jpgLions Innovation, the two day specialist event that explores data and tech as creative catalysts and is part of the Cannes Lions International Festival of Creativity, has announced the 2016 jurors.

Sitting on this year's Creative Data Lions jury, which award creativity enabled by data, are Yuya Furukawa, Chief Creative Officer, Dentsu, Japan and Edmund Choe, Chief Creative Officer, Singapore & Southeast Asia, TBWA, Singapore & SE Asia.
Dulux_Cherry Finish.jpgTaproot Dentsu India showcases the idea of 3D finish where typical flat colour swatches were presented as 3D blocks with textures and finish that mimic real life elements from where  these colour swatches get their colour from.

Credits - Creative Director: Santosh Padhi. Producer: Krishna Maheshwari. Digital Imaging: Samar Sonone, Nishith Mishra, Ishkirat Kaur, Sumeet Surve, Amar Kakad.
Save the Date Tambuli.jpgThe Asia Pacific Tambuli Awards, in partnership with Adobo Magazine, will hold its annual one-day adobo-Tambuli conference on May 31, 2016, at the Raffles-Fairmont Hotel, Manila.

In the evening of the same day, the awards night ceremony will take place at 6:30pm onwards, at the New World Hotel, Manila.

Centering on the theme Creativity + Human Good + Results, the Adobo-Tambuli conference underscores the effectiveness of creative human good campaigns and their contribution to business results.
Buick_Traffic_light_ahead.jpgThumbnail image for Human Traffic Sign_speed.jpgThe Good Report, created in collaboration between ACT Responsible and The Gunn Report, has been released. The Good Report celebrates the communications that best use creativity to promote sustainability and social responsibility to raise awareness of the world's major social and environmental issues.

Topping the list at #1 in the Top 40 Campaigns Ranking is MullenLowe China for their "Human Traffic Signs" campaign for Buick China. The agency ranked #7 overall in the Top Agency Ranking.

Others from Asia-Pacific to rank in the Top 40 are: Leo Burnett Sydney at #3 in the Top 40 Campaigns list for its WWF International 'Poachers' work. Seagull Advertising India is ranked #16 for Thermax Profetherm "Endangered Species", Ogilvy & Mather Japan GK comes in at #22 for Adot.com "Lights", M&C Saatchi Saatchi has ranked #27 for Optus 'Clever Buoy' and TBWA\Santiago Mangada Puno Philippines at #37 for Shokobutsu "Clean river soon".
Cheyney Robinson_Isobar.jpgCheyney Robinson, will join Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific.

Robinson (pictured left) joins Isobar, part of the Dentsu Aegis Network, from IBM Interactive Experience, where she held the post of Chief Creative Officer, Europe. She will continue to be based in London and report to Jean Lin.

Robinson's remit is to lead and further evolve the agency's experience and service design offering across EMEA and Asia Pacific, while joining Isobar's leadership in driving its global brand commerce strategy and design thinking. Robinson will also join Isobar's Global Creative Excellence Council, contributing to further elevate the agency's creative output.
Withings Ecosystem.jpgWithings, a leader in the connected health revolution, has appointed The Hoffman Agency as a communications partner in China and Hong Kong, following a competitive pitch. The Hoffman Agency will devise and implement strategic integrated initiatives and local insights to heighten Withings' brand awareness, as well as spearhead its media and stakeholder engagement programs to elevate its thought leadership in innovation.
countdown.jpgIt's your last chance to enter work for the Cannes Lions International Festival of Creativity. You only have until Thursday, 21 April to complete your submissions.

Get in touch for advice on where to enter your work, as well as information about what's new for 2016.

(All work submitted after the original 24 March deadline are subject to a €105 late fee)

Liquishield App.jpgCase Study: People do stupid things when they're hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices.

To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in their right mind would ever download. Apps that were actually Snickers vouchers in disguise.


Screen Shot 2016-04-07 at 7.34.35 AM.pngAfter 20 years working for Saatchi & Saatchi, Pablo Del Campo, the worldwide creative director of the network, steps down with immediate effect. 

He will be replaced by Kate Stanners, currently chief creative officer at Saatchi & Saatchi, London. Kate will fulfill the role of Global Chief Creative Officer whilst retaining her London role.

Says Del Campo: "It has been an enormous privilege for me to have developed so many 'ideas bigger than ads' in a space as inspiring as Saatchi &Saatchi, hand in hand with the most prestigious industry leaders and creative teams. Today, the network holds the highest standards in terms of talent in order to continue the 'hothouse for world-changing ideas.' The decision to leave this 20-year-old adventure has not been easy but the outcome surpassed by far my expectations." "I hope I've honored the brand," he added.


Bindi.jpgLego_shape of imagination.jpgThe One Show has announced the shortlist for two other categories - Intellectual Property and Responsive Environments.

In the Intellectual Property category Asia has scored 5 finalists with one each going to Grey Group SIngapore for Talwar Traders'  "Life Saving Dot", Anomaly Shanghai for Tmall's "Chinese Academy" , BBDO Bangkok for Duang Prateep Foundation's "Motorepellent", Ogilvy & Mather Group Hong Kong for Maxis Berhad's "SOS Network" and Dentsu Tokyo + Dentsu Tec Tokyo +  Information Services International-Dentsu Tokyo for the "Toyota Open Road Project".

Asia also has two finalists in the Responsive Environments category. Ogilvy & Mather Singapore + Magic Angle Sculpture USA +  Freeflow Production Singapore has one finalist for LEGO's "The Shape of Imagination" and Dentsu Indonesia has the other finalist for Forest Guardians Indonesia "Ghosts".

Green newspaper.jpgThe One Club has announced the finalists in the Design categories for the 43rd Annual One Show Awards that celebrate the year's best in all forms of advertising, design and marketing communications.

Asia has scored a massive total of 104 finalists with Japan leading the way with 57. Dentsu Japan dominates with 18 followed by Hakuhodo with 11.

The Ogilvy & Mather Network has scored 15 finalists in the Design category.

Other countries to do well in this category are Singapore, China and India with ten finalists each.

Consider iProspect, L-R Kasper, Therese, Dick, Nicky, Andrew and James.jpgDentsu Aegis Network has signed a definitive agreement to acquire Consider Digital, Malaysia's leading full-service, digital marketing agency. Consider Digital will combine forces with Dentsu Aegis Network's global performance marketing brand iProspect in Malaysia to form Consider iProspect. The acquisition will instantly scale the agency's business whilst further strengthening Dentsu Aegis Network's digital propositions in the market.

Two new members join the GOVT Singapore team

Kevin Joseph and Damien Cheng.jpgGOVT Singapore has expanded its office with the addition of two new members.

Senior Copywriter Kevin Joseph (pictured left) joins from Young & Rubicam Singapore, reuniting with his ex-partner and current Creative Group Head at GOVT Singapore, Katherine Khor. With experience in Land Rover, Caltex, M1, Robinson, Coca-Cola, Rolex, Health Promotion Board and Ben & Jerry's, Joseph brings with him over 7 years of experience from Y&R and Ogilvy.

Cheil India wins Logitech digital business

Shiv SethuramanB&W.jpgCheil India has been made responsible for managing the media and influencer marketing and management for Logitech, a leading Swiss computer peripheral company for the digital mandate.
Focused on innovation and quality, Logitech designs personal peripherals to help people enjoy a better experience with the digital world. 1981 marked the inception of Logitech with mice, which (new at that time) provided a more intuitive way of interacting with a personal computer, moving on to becoming worldwide leader in computer mice. Logitech's leadership in innovation now encompasses a wide variety of personal peripherals (both cordless and corded), with special emphasis on products for PC navigation, gaming, Internet communications, digital music and home-entertainment control.
Eugene Cheong.jpgThe Lisbon International Advertising Festival has announced the remaining names of the Executive Jury, who will be travelling to Lisbon in September in order to assess the best creative works on a global scale. Last week the Lisbon International Advertising Festival announced the President of the Jury will be Brazilian adman Washington Olivetto.

Jury members are:
Eugene Cheong, Chief Creative Officer, Ogilvy & Mather APAC and Singapore (pictured left).
Ramzy Haddad, Executive Creative Director, Publicis Middle East - MENA Region.
Luís Silva Dias, Chief Creative Officer, FCB International Portugal.
Chacho Puebla, Executive Creative Director & Partner, LOLA/LOWE Spain.
NEW-PARTNERSHIP-SPARKNEWS (1).jpgThe YDA (Young Director Award) and Sparknews have announced they are joining forces in the move to promote positive innovation around the world.

YDA recently launched a vital new category - 'Changing the World Frame By Frame'. This brand new category aims to highlight innovative and positive action undertaken in the social environment field.
Nick W.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Worthington, creative chairman at Colenso BBDO, Auckland, New Zealand.

NZTA's Hello is the pick of the bunch this week. I really didn't want it to be this one. It being from New Zealand. But Clemenger has again found a fresh approach to road safety. This time for mobile phones. Anyone who has been watching the work they've done for road safety over the years will know that the work they do works. It gets into the vernacular. Into behaviour. It becomes famous, not just in ad circles but with the public. And this dumb simple replicable behaviour will be repeated again and again in real cars, with real friends, solving a real problem. READ MORE...
Kazoo.gifTBWA\HAKUHODO Japan has promoted Kazoo Sato to the role of Chief Creative Officer, from Executive Creative Director - a role he has held since 2012.

Sato (pictured left) started his advertising career at Leo Burnett Tokyo, before joining TBWA\HAKUHODO Japan in 2009, where he has created globally recognized campaigns such as Quiksilver's 'True Wetsuit', Suntory's '3D on the Rocks', and adidas Japan's 'Skycomic'.

Commenting on the appointment, Yuzo Sato, President & Chief Executive Officer at TBWA\HAKUHODO Japan, said, "Kazoo's portfolio of work is impressive. Updating and challenging the status quo is how Kazoo operates. His creative prowess is unquestionable, having won numerous 'Japan Creative of the Year' accolades. Under Kazoo's direction, our agency will remain in a strong position to continually disrupt, innovate and challenge marketing conventions."

Guy Venables' AdFest Print Craft judging diary

Guy Venables.jpgOver the past decade Guy Venables (on right) has been a regular delegate and print craft judge at AdFest. This year he again joined the print craft jury under the leadership of Yoshihiro Yagi (center). Here's is Venable's account of the judging experience.

As someone who has attended more advertising festivals than most over the twenty plus years of working in the Asia Pac region I can definitely say that hands down Adfest is truly unique in so far that it is the only festival perhaps in the world that offers totally immersion in regional creativity and culture over 3-4 days whilst surrounded by Asia's creative elite gathered under one roof.

This 'on campus' format metaphorically puts everyone around the same campfire and the festivals fire burns brighter for it as a result. It is in this aspect that it eclipses all other festivals where delegates stay off campus and visit the festival each day.
Liang Court Gachapon Nth Bridge Rd.jpgClear Channel in partnership with AsiaMalls Management, AGI Communications and 3ad, have executed an enormous 3D capsule dispensing machine on Clear Channel signature 6-sheet advertising panel to attract shoppers and diners to Liang Court, a mall well-known for its collection of Japanese-influenced retailers and F&B establishments.

The campaign uses a childhood favourite to capture the attention of commuters traveling into CBD. The giant gachapon (a Japanese term for a capsule dispensing machine) is custom built to fit over Clear Channel 6-sheet panel. When the knob turns, participants will be delighted with a surprise in a capsule. These capsules contain a variety of goodies; ranging from attractive dining vouchers from F&B outlets to yummy candies, a sure win with every capsule. The aim is to attract shoppers and diners to Liang Court.
elephant new.jpgThe new Samsung VC4000. A powerful vacuum cleaner, now, in a very small size as shown in Cheil Kazakhstan's print.
Credits - Creative Director, Art Director, Copywriter: Juan Pablo Valencia. Team Account Leader: Lilya Badayeva. Client: Sanama Giyastinova, Arseniya Filipenko.
James Hawkins.jpgDentsu Aegis Network has launched Dentsu Mobius Media (DM2), a progressive agency model operating at the intersection of creative, media and technology, underpinned by digitally-considerate, content-led solutions.
The creation of DM2 comes on the back of bringing together two highly successful network brands - specialist digital agency Dentsu Möbius and global media agency Dentsu media. The new entity will be led by CEO James Hawkins (pictured left), who was previously CEO of Dentsu Möbius in Asia. Hawkins is also the Chief Digital Officer for the Dentsu Media Network across Asia Pacific.
Dentsu Möbius and Dentsu media share a collectively strong list of global and regional clients including Toyota, Disney, Mondelēz International, Singapore Airlines and Hitachi. DM2 will now be the driving force behind this portfolio through its unique offering of 'creative meets media' approach. Singapore is a strong base to an award-winning creative team, with DM2 continue building on these strengths with plans to invest in additional hires.
Howard_Jones.jpgOgilvy PR Hong Kong has appointed Howard Jones as General Manager. Jones (pictured left) moves up from the position of Director of Technology and Innovation, and in his new role will report directly to Clara Shek, Managing Director at Ogilvy PR, Hong Kong.

As General Manager, Jones' focus will be to drive operational excellence and talent development, as well as oversee the technology practice and its clients, including Huawei, Intel, LG and Oracle. A former journalist and seasoned corporate communications executive with three decades of multinational experience, Jones has a proven track record of bringing in new business and delivering outstanding commercial and PR outcomes for the Hong Kong Technology & Innovation practice.

Commenting on his new role, Jones said, "It's a privilege to be involved in shaping our industry from the front line. I'm excited to be taking on this new challenge, to partner with our established and incredibly talented team to take Ogilvy PR to the next level."
Avis Wong & Stephanie Pak.jpgMirum Hong Kong has strengthened its creative experience team with the promotion of Avis Wong (pictured left) to the role of Executive Creative Director and Stephanie Pak (right) as Group Creative Director.

The pair, who have a rich and diverse experience in the digital sphere, aim to utilise the power of curiosity to accelerate design thinking across the agency, increasing the innovative solutions provided to clients by using a more human-centred approach.
iris planning team.jpgiris Singapore adds to its planning team in Singapore, with the appointment of Alasdair Gray as Senior Planner. He will report to Mark Hadfield, Regional Planning Director (APAC).
Gray's move from the network's HQ in London, is a significant step in iris building a world-class, fearless planning team in Singapore, made up of a diverse collective of specialists from various backgrounds and skill sets - that will help to further challenge the current approach to planning in Asia, and help to push greater and more effective ideas with brands.
Abhishek Kapoor.jpgCommercials and video content production company, Sniper has signed critically acclaimed director of Fitoor, Kai Po Che and Rock On!!, Abhishek Kapoor exclusively to direct commercials and digital content for its Indian as well as global agency and brand clients.

Speaking on the association Kapoor (pictured left) said, "With platforms coming together, audiences expect entertaining content in every format. I look forward to working with Sniper and creating some clutter-breaking content."

Fondly referred to as 'Gattu', his 2008 release Rock On!! went on to win several awards including Filmfare in 2009 and the National Award for Best Feature Film in Hindi in 2010. The 2014 back-to-school campaign for Pepsi marked the beginning of long-format digital content for the director.

Chahna Rupani, Executive Producer, Sniper, foresees an untapped potential with the association, "Abhishek has a knack for compelling storytelling. As he adds to the range of talent in Sniper's repertoire, we can't wait to witness what he brings to the table."

Telstra.jpgEvery year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world's top brands to the test, including Australia's Top 100. They are evaluated to determine which are the most powerful, the most valuable and the best performing.

Key findings:
  • Telstra Dials Up #1 Ranking In Australia
  • Woolworths Drop to #2 ranking after 7 years as Australia's top brand
  • ANZ reclaims Most Valuable Australian Banking Brand
  • Just over 50% of the Australia 100 brands have increased in value
  • CBA remains Australia's most powerful brand
  • Qantas the stand out performer with an 83% increase in brand value
  • Results, graphs & further analysis are in the Brand Finance Australia 100 report

DOWNLOAD THE REPORT - Brand Finance Australia 100 2016.pdf

Third_Hand_Smoking_Baby.jpgWhile the population of Thailand has seen many educational messages about the harm of first-hand smoking and second-hand smoking, many still have no idea what third-hand smoking is or how it can effect non-smokers. This campaign, via BBDO Bangkok, targets those who smoke inside their own home without knowing that even if they avoid smoking around those they love, their non-smoking family members still can be harmed by third-hand smoking - tobacco residue that is left on objects in the house after someone smokes.
Landmines.jpgToday, on International Day of Mine Awareness and Assistance in Mine Action, Grey for Good, the philanthropic arm of Grey Group Singapore, has teamed up with DanChurchAid (DCA) to drive support for creating safer communities in post-conflict zones around the world - communities free of dangerous remnants of war such as land mines, unexploded ammunition and cluster bombs.

The centerpiece of this effort is a film created by Grey, Great Guns and Cutters together with a number of other partners.

Lays Cheddar.jpgCivilization Shanghai takes us on a journey as we follow an undecided actress to Cheddar in a 'moment of time' film for Lay's Cheddar.

"When Lay's wanted to launch a cracker made with Cheddar, my first thought was, why don't we launch a film made in Cheddar?" Andrew Lok, writer and director, quipped. "The marketing team loved the idea from the get-go, and it was just a matter of finessing the script and getting the logistics right."

Web films are all the rage in China, with an ecosystem of fiercely competing video platforms, who, in the absence of YouTube from this market, are all eager to broadcast good content and carve out market share.

Hrthik Roshan as the Brand Ambassador for leading luggage brand VIP.jpgV.I.P Industries leaders in the luggage industry has launched a mega campaign "When you are very important" for their homegrown brand VIP. The campaign features reigning heartthrob Hrithik Roshan as their Brand Ambassador illustrating the transformation of India's pioneering luggage brand, creating a niche positioning for itself.

Leaving no stone unturned the campaign is created by a team of globally acknowledged creative minds such as Thomas Krygier - Director of Oscar winning commercials, Olivier Schneider - Stunt Director for classics like James Bond 24: SPECTRE, Fast and Furious 6 and conceptualised by the team of Whyness Worldwide.

Jam de Guzman.jpgDentsu Aegis Network Philippines has appointed Jam de Guzman as General Manager for Dentsu media Philippines. This is a newly-created role following the formal establishment of Dentsu media Philippines, which he will be responsible for driving business growth and raising the profile of the agency in the country.
de Guzman (pictured left) joined Dentsu Aegis Network in 2013 as Director for Media Services and under his leadership, he has successfully landed the agency's biggest media pitch - the Philippine Department of Tourism, which won media assignments across multiple markets in Asia Pacific and the Americas. Most recently, the agency won several category-leading brands such as Philippine National Bank, Cherry Mobile and Fitness First, and has contributed to the network's new regional business wins such as Disney Studios and Mondelēz International.
NAB Mortgages Leap 1.jpgAustralia: Clemenger BBDO Melbourne and National Australia Bank have launched a new home loans campaign.

Called 'Journey', the campaign sets NAB up as the bank who understands the full home ownership journey, including the big moments of truth, or leaps, a customer makes.

Mike Connaghan March 2016 (1).jpgSTW Communications Group Limited, leading Australasian marketing content and communications group will officially merge with the Australian and New Zealand businesses of WPP plc following STW shareholder approval at an extraordinary general meeting held today.
STW shareholders voted in favour of all resolutions associated with the transaction, which will see WPP become the majority shareholder of STW, and STW become the primary vehicle for WPP in Australia and New Zealand.
HAIR RING.jpgMesocare-Plus is a popular Japanese scalp care shampoo. To make people love their hair, Dentsu produced a world-first ring which is made of fallen hair. Applying Japanese traditional craft skills, they turn the fallen hair into a beautiful ring. Not PAIR RING but HAIR RING. This is a totally new accessory suitable as a gift.

Myntra TV.jpgMyntra, India's leading platform for fashion brands and pioneer in m-commerce play, announces the launch of a new International Brand campaign called '#JustArrived'. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a 'house of best fashion brands', Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

TAKE-OFF-330x330.jpgThe three kilometre runway at Avalon Airport - southwest of Melbourne - was the setting for a unique test of innovation, skill and power.

It was a duel that pitted two examples of engineering achievement against one another.

A Qantas Boeing 737-800 aircraft and a Tesla Model S P90D electric car.

With its two CFM International jet engines, the 737 can generate more than 50,000 pounds of thrust and fly through the sky at a cruising speed of 850 km/h. Flat out in the air, it can approach the speed of sound.


hat.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." - Bill Bernbach

Recently there have been a whole lot of articles in the trade about the demise of Mad Men. They relate to the television show and allude to the end of advertising as we know it. The argument is that advertising used to be about charisma and persuasion. It was an art practised by salesmen with a Scotch in one hand and a crazy idea in the other. They are now in the past. The world has changed.

Now, the world is about programmatic buying, experience management platforms and realtime optimisation technology. And you know what, it probably is. There is no doubt there has been more innovation in our industry in the last 10 years than in the 100 years preceding it. We now have access to massive amounts of data which can tell us all sorts of things about consumers. This has given many the impression that advertising can be a science. This is an attempt to create certainty in the most uncertain of worlds, the future. Just ask a weatherman.

Makks breakkie at sea.jpgThe Philippines is an island of over 7,100 islands. It's not surprising then that a lot of Filipinos earn a living by fishing. Fishermen head out to sea as early as 2AM and spend hours on their boats waiting for their catch, sometimes foregoing the day's most important meal -- breakfast.

One early morning in March this year, McDonald's Philippines set out to delight fishermen in the middle of the sea. A specially designed McDonald's boat braved the darkness and the waters as it went to them with free breakfast of warm McMuffins and hot coffee. The unique act was captured on film and posted online where it elicited thousands of positive reactions and shares.

BTH_all.jpgThe city of Tokyo has released "Be The Hero", a video aiming to promote public awareness towards disabled sports. Globally famous and popular Japanese artists took part. Their works cover various sporting disciplines: Naoki Urasawa (representative works: YAWARA!) Wheelchair tennis × Player Shingo Kunieda, Yōichi Takahashi (representative works: Captain Tsubasa) Blind football × Japanese national team, Eisaku Kubonouchi (representative works: Tsurumoku Dokushin Ryō) Athletics × Player Saki Takakuwa, Hiro Mashima (representative works: FAIRY TAIL) Goalball × Japan national players and Tetsuya Chiba (representative works: Tomorrow's Joe) Wheelchair rugby × 2015's Japan national players.

The Kennedys Shanghai.gifA long, long time ago - 1982 to be exact - a man called David Kennedy started an advertising agency with a man called Dan Wieden in a small city called Portland, Oregon.

To everyone's surprise (especially theirs), the agency grew and created some of the world's most iconic advertising for clients like Nike, Old Spice, Coca Cola, Honda and is now the largest independent creative agency in the world.

In 2011, Wieden+Kennedy Amsterdam started an experimental creative incubator project called "The Kennedys." Its aim was to identify young creative talents and help them fulfill their potential in the most interesting and intriguing ways possible.

Over the past five years, The Kennedy's has successfully operated in the W+K Amsterdam office. They've seen an incredible array of young creative talent walk through their doors and go on to amazing things both within Wieden+Kennedy and beyond.

On April 1st, W+K Shanghai will open its doors to 10 of the craziest and most creative talent in China. (Yes, we know April 1st is April Fool's day, but it's also happens to be the day that W+K was founded.)
Dentsu LHS_1 (cmprs).jpgDentsu Aegis Network has signed a definitive agreement to acquire Merdeka LHS Sdn. Bhd. Merdeka LHS, a creative boutique and brand consultancy led by Malaysia's acclaimed advertising practitioners Tony Savarimuthu, Huang Ean Hwa and Szu Lee. Merdeka LHS will join forces with Dentsu Malaysia to form Dentsu LHS.

Starting operations in 2013 and based in Kuala Lumpur, Merdeka LHS was the brainchild of Savarimuthu, Huang and Lee. They had previously led McCann Worldgroup Malaysia for a decade steering the agency to phenomenal business growth and collectively winning six Agency of the Year awards and over 750 creative and effectiveness awards. Huang and Lee were also the winners of Malaysia's first-ever Gold Lion at the Cannes International Advertising Festival in 1999.
Wendy_Today.jpgOnline fans of fast food chain Wendy's in Guam, were surprised to find a new, stylish Wendy on the brand's logo today. The worldwide chain's iconic logo has depicted Wendy with pigtails since its inception in the 1960s, but today the restaurant revealed a new image for Wendy, sporting a fashionable cropped haircut.
What has prompted Wendy's latest makeover?
Representatives from Wendy's Guam, and their marketing agency MullenLowe Open Philippines, were not available for comment on the new logo today.
Sammies1.jpgJ Walter Thompson Shanghai promotes Samsonite's children's range with the message 'protect your children's favourite toys and ensure you have a great holiday'.

Credit - Executive Creative Director: Norman Tan.
Trip.jpgDentsu Plus Bangkok shows how everyone needs a getaway plan in this print campaign or Trip Magazine.
A Message to Space.jpgInternational production company The Sweet Shop has been given the nod from judges at this year's The One Show with a number of finalist nominations being announced.

It's an international line up with Korean director John S. Park, New Zealand director Mark Albiston and Spanish director
SEGA's work being shortlisted.

The finalists are:
Film Craft Direction - Tokio Marine 'Yesterday/Today' directed by Mark Albiston
Film Craft Editing - Tokio Marine 'Yesterday/Today' directed by Mark Albiston
Film Craft Writing - Tiger Beer "Wok" directed by SEGA
Film Craft Editing - Tiger Beer "Wok" directed by SEGA
Online Films & Video: Short Form Single - Hyundai "A Message to Space" directed by John
S. Park

The winners will be announced in New York City on May 13 at the exclusive Cipriani on
Wall Street.

Raw Pressery- dCell 1.jpgdCell India, the design consultancy of MullenLowe Lintas Group, has developed the visual pack architecture for Raw Pressery's benefit and classic range of juices. Cold-pressed juice brand Raw Pressery has been founded by entrepreneur Anuj Rakyan and is unique in the sense that its products are made from a combination of fruits, vegetables, nuts, spices and super foods without any heat or air thereby ensuring freshness for longer duration.
Commenting on the brief given to dCell Rakyan said, "We wanted to create a master brand architecture for the benefits and our new classic range of juices to create a consistent, effective visual identity. With the new classic range, we wanted to reach out to a larger health conscious segment that often ends up being shortchanged by '100% juice' brands. We're excited with the creative output provided by dCell and wish the product gains popularity with the consumers as well."
Droom.jpgContract Advertising Gurgaon's campaign highlights the joys of owning a pre-owned vehicle. It also showcases the fact that any vehicle brings joy into the lives of its owners, be it new or pre-owned. The experience offered by Droom is encapsulated in the tagline; "Miley feeling nai wali".

VIEW SPOT ONE (in Hindi)
VIEW SPOT TWO (in Hindi)
Kick Bag Journey.jpgThe One Club has announced today the Social Media, Mobile, UX/UI and Interactive finalists for the 43rd Annual One Show Awards, the most prestigious worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications. There are finalists from 34 countries.

Asia has scored a total of 32 finalists; one in Social Media from CJ WORX Bangkok for Samsonite's "The Kick-Bag Journey", thirteen in Mobile led by Hong Kong with 5, five in UX/UI led by Japan with 4, and thirteen in Interactive again led by Japan with 8 finalists.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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