WPP’s shopper marketing agency Grey DPI appoints Joseph Morgans as creative director

Joseph Morgans, a seasoned retail and merchandising designer, has joined WPP’s shopper marketing agency, Grey DPI, as creative director. Based in Singapore, Morgans is charged to lead and jazz up the creative outputs of the creative team.

Relocating to Asia two years ago, Morgans was previously with the retail agency, Open D Group, in Singapore, where he was responsible for driving and maintaining the creative vision for the revamped SK-11 Global Retail Vision, which will be implemented throughout Asia in 2016.

A Welshman with a passion for brands, Morgans had worked in Paris for over 15 years, where he has gained extensive skincare retail design experiences for brands under P&G and L’Oreal Group.

He has also worked in-house as an architect for Sephora, Dior perfume and Guerlain of LVMH Group, where he was responsible for the creation & development of flagship and new stores throughout Europe, Latin America and Asia.

On the agency side, he has worked as a Senior Artist Director at Interbrand France. Morgans was responsible for leading the creative concept development for Renault Automobile worldwide. He has also worked for Malherbe Design, an award winning retail design agency.

“With the growing demand for digital marketing solutions within the Asia Pacific region, and the dynamic pace that the shopper-centric retail environment is developing – implementing the changes needed to adapt to the shoppers behavior makes Singapore an exciting place to be,” Morgans said.