The North Face assigns Energy BBDO Shanghai

The North Face China has assigned Energy BBDO Shanghai as their lead agency for the launch of their new product line in China.

Energy BBDO will explore strategic opportunities and creative brand communications to produce and launch a multi-faced campaign that is expected to launch later this year and will be designed to drive transformational business growth in China.

Tze Kiat Tan, CEO of BBDO Greater China commented, “The North Face is one of those brands everyone wants to work on, we are excited about developing thinking and work that helps it reach new heights in China”.

Neville Lin, Marketing Director of Asia Pacific said, “We’re impressed by Energy BBDO’s bold creative thinking and execution with outstanding passion, account service and adaptability.”