A little linguist urges Indians to stop postponing their holidays in a film via TBWA India for SOTC

SOTC, the Indian travel company that ‘Stands For Holidays’, has launched their latest TVC, ‘Little Linguist’, as the brand strives to make holidays a priority for every Indian.

In their latest film via TBWA\India, SOTC urges Indians to stop postponing their holidays. The film features a child who speaks to her parents in French, as she indicates that she wants to travel to Paris. Her puzzled parents struggle to understand until the child expresses that they’ve been planning to go to Paris for two years. The film is signed off with: ‘If we don’t go now, we won’t go ever’, a timely message as many Indian holidaymakers begin to plan their summer vacations.

VIEW THE FILM

“Our endeavour is to make holidays a priority,” said Vishal Suri, Managing Director at Kuoni India. “We continue to encourage Indian consumers to view holidays as a necessity and not postpone their holiday. The new TVC reiterates that we ‘Stand For Holidays’, giving shape to the dreams of millions of Indians.”

“Many of us postpone our holidays at the drop of a hat,” added Parixit Bhattacharya, Chief Creative Officer at TBWA\India. “The film reminds people that while there are always reasons to postpone a vacation, there’s always a better reason to go ­- especially when that reason is a vacation-deprived child.”

Credits:

Client: General Manager Marketing – Asif Riaz