Rahul Guha joins DDB Mudra Group as President of TrackDDB based in their Mumbai office

Bolstering senior management, Rahul Guha has been appointed by DDB Mudra Group as President of TrackDDB.

Guha (pictured left) has been in the industry for over twenty-four years, and has worked across varied industries from software consultancy, e-business consulting, digital, one-to-one marketing to advertising. Guha is also a passionate leader, practitioner and a great believer in the power of integrated communication by leveraging customer insight, technology and creative expression.

Prior to joining DDB Mudra Group, Guha was associated with Wunderman International for over five years as India head. Before joining Wunderman, he led Interactive business across WPP, Interpublic and Havas group of agencies.

Guha has rich experience in strategizing, guiding and successfully implementing digital marketing, interactive marketing, loyalty programs and integrated communication solutions for leading global and local brands. In the past he has been associated with brands like Lacoste, Levi’s, Adidas Originals, Ford, Maruti Suzuki, HSBC, Bharti AXA, Tata AIG, Reckitt Benckiser, Cadbury, GSK Consumer Health, GSK Oral Care, BBC Worldwide, Shoppers’ Stop, Microsoft, Nokia, DELL, Telstra, Tata Communications to name a few.

At DDB Mudra Group, Guha will be based out of the agency’s Mumbai office and will report to Rajiv Sabnis, Executive Director, DDB Mudra Group and President, DDB Mudra West.

Quoting on Guha’s appointment Sabnis said, “We see immense potential for a data driven agency in an increasingly digitally driven world. Rahul comes on board to lead our growth plans for the data-led digital marketing solutions offered by Track DDB. His past experience on some large MNC/ national brands in IT, banking, insurance and retail are especially critical to our existing client partnerships. Rahul has successfully led Wunderman International recently and iContract earlier, so we have strong reason to believe that he will take Track DDB to a bigger and better place.”

Talking about his new appointment Guha said, “I am really happy to join the group and looking forward to enrich the integrated service offering to our existing and new clients. Digital has turned mainstream and it’s a level playing field for every organisation offering services in this domain. I hope, our work will speak for itself.”

Madhukar Kamath, Group CEO & Managing Director DDB Mudra Group, added, “The timing is perfect. Rahul is coming on board at just the right juncture. DDB Worldwide has embarked on an ambitious journey to make Track, one of the most respected brands in its portfolio. A specialist data-driven CRM agency for the digital future.”