OgilvyOne Bangalore invites laptop users to take the Thinkpad silent challenge for Lenovo

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Lenovo.jpgEvery ThinkPad has an Owl Wing Fan, a unique innovation that helps keep it quieter than you could imagine. Quieter than even a drop of water! OgilvyOne Bangalore sent some of their prime customers an experiential unit to demonstrate how quiet every ThinkPad is by challenging them to try being quieter than the device (ThinkPad itself).

Lenovo 2.jpg“The challenge here was to make our target audience notice something as faint as the noise level of a laptop. To do this interestingly, we challenged our audiences to be quieter than the ThinkPad, across different tactics and channels,” said Digvijay Singh, VP, OgilvyOne, Bangalore.

Sriram, Marketing head, Lenovo India commented, “ThinkPad has always been synonymous with performance and durability. But not everyone knows that our new laptops are quieter than a drop of water. That’s why we decided to focus on this aspect in our new campaign.”

“I personally believe that this is a good innovation in helping have an open working environment,” said Beas Dev Ralhan, CEO, Next Education.