Leo Burnett Taiwan creates sensitive new gay-friendly message for McDonald’s

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McDonalds.jpgA new McDonald’s commercial features a son coming out to his father in a touching and emotional execution from Leo Burnett Taiwan. The 90 second commercial shows the son communicating to his dad via a McCafe coffee cup message.

Credits –

Chief Creative Officer: Murphy Chou

Creative Director: Jin Yang

Associate Creative Director: Ed Hsieh

Art Directors: Tim Lee, Karl Kuo

Copywriters: Murphy Chou, Jin Yang, Ed Hsieh

Agency Producer: Yu-ping Chen

Business Director: Ruby Shen

Senior Account Director: Sylvia Huang

Senior Account Manager: Allan Chin

Account Executive: Isan Cheng

Production House: BIT Production Co., Ltd. Director: Ya-Chuan Hsiao

Executive Producer: Jui-Lan Hsiao

Producer: Chun-Chien Chang

Director of Photography: Tse-Chung Lin