Ge Yun joins PHD China in the newly created position as head of innovation and content
PHD China has appointed Ge Yun as Head of Innovation and Content, a newly created position within the agency. In this role, she will play a pivotal role in leveraging the best of research, technology and creative thinking to create integrated communication solutions for clients across all paid, owned and earned channels. With a focus on branded content and partnerships, Ge Yun (pictured left) joins the team to continue the culture of ideation and media-led innovation which PHD is famous for around the globe.
Ge Yun joins PHD from Carat China where she held the role of General Manager, leading key accounts including Mondelez, Leo and Frisco. Ge Yun started her career with JWT working with clients Unilever, PepsiCo and Kellogg, amongst others, before moving into leadership roles across creative and content agencies. Over the span of her 20 year career, GeYun has become a specialist in integrated strategy encompassing the best of media, creative and digital expertise.
Aaron Wild, CEO, PHD China commented, “The media landscape is evolving. Marketers are increasingly turning to media agencies for strategic solutions that go beyond regular buying and planning. Ge Yun’s experience and expertise in integrated media communications means she can identify and execute effective strategies that provide scalable differentiation for our clients. She is a great addition to the team and with her appointment, we are looking forward to integrating our strengths in content, partnerships, data, channels and creating unrivalled value for our clients.”
“PHD’s culture and its approach to media, brands and communication planning is unique in the industry. As a ‘planning led’ agency, PHD is putting creativity and innovation at the heart of everything they do, a philosophy I subscribe to completely. PHD’s 360-degree approach to media planning and buying fused with my background in integrated communications planning will help to elevate our conversations and offering to marketers,” said Ge Yun.