Dentsu Japan presents the art of time for Seiko
March 21 2016, 9:06 am | | No Comments
This video by Dentsu Japan shows how Seiko’s skilled craftsmen create the high-precision pieces, as well as the roughly 1200 fine parts, some as small as 0.7 mm, that go into the works of art. The soundtrack to the clip was written by Seiko Group CEO Shinji Hattori and the lyrics were chosen from entries by the company’s employees. Many corporate PR videos feature faces from inside the company, but rarely are management and staff this involved in the creative process and this is very much indicative of Seiko’s corporate culture.