Carat Malaysia elevates Darren Yuen to CEO

Carat Malaysia has promoted Darren Yuen to Chief Executive Officer of Carat Malaysia, succeeding Bala Pomaleh who has moved on to pursue other opportunities.

A pedigree of Carat Malaysia, Yuen (pictured left) began his career at the media specialist agency 19 years ago as a rookie in the research department, moved on to focus on media planning and subsequently client account management, before rising the ranks to assume the role of General Manager in business operations management, a position he has held for the past three and a half years. In recognition of his accomplishments, Yuen was inducted into the esteemed Campaign Asia’s 40 under 40 in 2014.

Yuen, 39, will report to Nicky Lim, Chief Executive Officer of Dentsu Aegis Network Malaysia, of which Carat is a part of.

Commenting on the appointment, Lim said, “Darren has been with Carat since its establishment in Malaysia. Over the years, he has demonstrated brilliant commercial acumen, management and communications skills and leadership abilities. We are proud to have someone of Darren’s calibre and experience to lead Carat, and I’m confident Carat will prosper under his leadership.”

“I would also like to take this opportunity to thank Bala for his significant contributions to the firm. We wish him all the best in his future undertakings,” Lim added.

“I have seen Carat grown from strength to strength to be the leading agency today and I am honoured to be given the opportunity to take the lead into the new digital era. We have an excellent team of talents who are fully committed in delivering innovative solutions to clients and redefining the value of media through our command of media convergence. We are also fortunate to be working with great clients who have entrusted us to push the boundaries in the rapidly changing media landscape. Together with my team, my goal is to see that Carat stays at the forefront of innovation and ahead of competition,” Yuen stated.

Kevin Walsh, Managing Director of Carat Asia Pacific, added, “We take great pride in leaders like Darren who personify the talent development process that Carat is able to offer. I believe Darren’s commitment and deep industry knowledge, fuelled by his passion and enthusiasm, will continue to drive Carat Malaysia forward.”