Blink Digital India invites the world to crack the code in real-time to unlock KFC’s mystery box

Digital agency Blink Digital Mumbai has devised an innovative route for launching KFC’s latest ‘mystery box’. By creating a microsite, the digital agency took gamification to the next level by asking participants to crack the code in real-time to uncover KFC’s latest product launch. The campaign titled ‘KFC Crack the Code’ saw over 2 lakh ‘codes’ being guessed and over 20,000 registrations within 24 hours of its launch.

By displaying the codes that other users had guessed in real-time piqued people’s excitement and created a competitive yet friendly environment.

Select customers will get a chance to earn a VIP Access to their product which officially launches nationally on 24th March. The challenge features different stages to unlock 5 alphanumeric unique codes. Each person will be rewarded for every successful unlock and winners will get exclusive access to it on March 23rd, 2016.

Speaking about the campaign, Dooj Ramchandani, Co-Founder & Creative Director, Blink Digital (pictured), said, “Consumers are embracing the authenticity and spontaneity of anything that’s ‘live’. With the KFC Crack the Code challenge, we wanted to create a hackathon which could be solved together in an environment that is completely ‘Live’ – raw, unedited, unpredictable, serendipitous and filled with excitement.”

“At KFC, we have always believed in engaging with our customers on a platform of their choice and in a manner which is fun for them. KFC Crack the code reflects this philosophy and we are excited to speak the language of the youth. We have been leaders in the category in the social and digital space and are always on the lookout for the next big idea,” said KFC Chief Marketing Officer Lluis Ruiz Ribot.