Amanda Woo returns to Clear Channel Singapore and two new members are appointed

Clear Channel Singapore sees the return of Amanda Woo as Head of Marketing. Woo (pictured centre), who used to be the Marketing Manager back in 2008, has returned to lead the marketing department and assume overall responsibility for marketing communications, research and insights, mobile and digital development, creativity and innovation. Prior to this, Woo was with Singapore Tourism Board for half a decade, overseeing strategic partnerships across travel and non-travel trade industries and spearheading the development and anchoring of strategic tourism projects for the Entertainment sector.

Supporting Woo are two new marketing members, Melissa Ang, as Insights Manager and Fiona Chua, as Creative Specialist.

Formerly from IPG Mediabrands and PHD, Ang (pictured right) has a wealth of experience working with many brands across the different sectors and media platforms. She is now responsible for effectively integrating and synthesising qualitative and quantitative information into actionable insights that inform decision-making and drive action and growth for advertisers.

As a Creative Specialist, Chua (pictured right), will be working closely with the sales team to conceptualise and produce captivating, out-of-the-box and innovative executions for advertisers. Her background as a Digital and Social Media Specialist with WWF and Senior Digital Executive with Sony Music Singapore, brings a fresh perspective to the team.

Kelly Khoo, CEO of Clear Channel Singapore, said, “Having Amanda back is a real coup. She was a part of the team that started our business transformation a few years ago. Her return will sustain this continued transformation. Other than her marketing responsibilities, Amanda also plays a role in the increasingly important Sales Activation piece, ensuring that our product offering, messaging and story-telling remain forward-thinking.

It is time that our research conversations take on a different tenor. This is a performance-driven business that requires the necessary evidence-based approach to drive predictability or accountability. Melissa will work with Amanda, to implement analytics excellence, including the identification and procurement of appropriate data sources and tools, and the integration of data-driven methodologies into the advertisers’ decision-making processes.”