J. Walter Thompson India brings together the extraordinary talent of storytelling by five bright and creative young kids in a film for Airtel
This digital film is a stage created by Airtel with these creative minds share their stories born completely from their imagination. J. Walter Thompson India partnered with one of the best Indian authors of our times, Amish Tripathi where Airtel brought the author and the kids on a virtual platform, where the kids complete the story that Amish starts for them unravelling sheer magic, imagination and creativity of these young minds.
The stories were showcased at the Jaipur Literary festival, one of the leading literary festivals of the country, where technology powered by Airtel, helped the kids tell their story to the Lit fest audience. This was followed by an illustrated book with their stories that made this so very special.
Credits – Servicing: Saurabh Saksena, Neetika Aggarwal, Hardik Anand, Anirban Poddar. Planning: Shujoy Dutta. Creatives: Sundeep Sehgal, Siddharth Prasad, Himanshu Saxena, Kshitij Channel. Films: Mandeep Singh, Vineeta Misra. Activation (JWT star): Amit Rangra, Kavita Bisht.