Publicis India picks up Cremica biscuits account

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Hemant Misra.jpgMrs. Bector’s Food Specialities Ltd has appointed Publicis India as their agency partner for its Cremica range of biscuits. Mrs. Bector’s Food Specialities Ltd is one of the largest food processing companies in India. They have been a prominent manufacturer and exporter of a wide range of food products since 1982.

 

On the reason to appoint Publicis, Anoop Bector, MD Mrs, Bector’s Food Specialities Ltd, said. “We have been growing at a rapid pace and expanding our footprints across India steadily. We have very ambitious plans for the brand and in Publicis we found the creative acumen to help us communicate our brand messaging. We look forward to a fruitful partnership with Publicis India.”

 

Hemant Misra, CEO Publicis Capital (pictured) added, “Cremica is a brand born out of love for baking. Their passion for excellence and quality is inspiring. We are excited at this opportunity of partnering them in taking the brand across the country. The challenge of competing in this overcrowded category and partnering Cremica to leadership, is one we actively look forward to”.