OMD tops Gunn Report for Media; India ranks #3, Hong Kong ranks #5 most awarded countries

February 12 2016, 7:41 am | BY Kim Shaw | No Comments

the_gunn_report.jpgThe Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2015 Media Report, summarising the overall media performance in the year January to December 2015 based on the results of the most important global, regional and national Media creative award contests spanning 42 markets.

India has ranked #4 in the Most Awarded Countries in Media category and Hong Kong has ranked in at #5.

Highlights from the 2015 Gunn Report for Media include:

 

Most Awarded Media Agency Networks in the World 2015

1 OMD

2 Starcom MediaVest

3 Mindshare

4 PHD

5 Mediacom

 

Most Awarded Advertisers in Media in the World 2015

1 Coca-Cola

2 Samsung

3 McDonald’s

4 Vodafone

5 Ikea

6 Heineken

 

Most Awarded Countries in Media 2015

1 USA

2 United Kingdom

3 India

4 Australia

5 Hong Kong

 

Outstanding Campaigns in Media 2015

Always, ‘#LikeAGirl’, Starcom MediaVest Group, Chicago

Johnnie Walker, ‘Keep The Flame Alive’, Starcom MediaVest Group, Beirut

Newcastle Brown Ale, ‘Band Of Brands’, Starcom MediaVest Group, New York

No Somos Delito (We Are Not Crime), ‘Holograms For Freedom’, DDB Spain, Madrid

OPSM, ‘Penny The Pirate’, OMD Australia, Sydney

Oreo, ‘The Oreo Eclipse’, PHD, London

Vodafone, Red Light Application ‘Between Us’, Mindshare Turkey, Istanbul

ZDK Exit Deutschland, ‘Nazis Against Nazis – Germany’s Most Involuntary Charity Walk’, GGH Lowe / Grabarz & Partner, Hamburg

 

Says journalist Isabelle Musnik, editor of The Gunn Report for Media: “The Gunn Report for Media 2015 proves that more than ever media innovation and creativity are key to brand success. Creativity and media are not mutually exclusive or even in competition – they interact with each other. While technology and data are fundamental to achieving results, it is insight, strategy and ideas that are essential to delivering them.

“Media creativity is an effective and universal tool for brands to speak to consumers and to attain a brand’s objectives by standing out in a crowded field of competitors.  They have to blend technology, media and content to create a live brand experience that is easily accessible.”

  

The Gunn Report for Media 2015, which includes ranking tables and analysis, is now available to view in full online at http://www.gunnreport.com.

The Gunn Report Book and Showreel of the Year 2015 DVD will be available in mid-March and will include The Gunn Report for Media 2015.