Jeremy Southern set to replace Andrew Petch in ECD role at Ace Saatchi & Saatchi, Manila

Jeremy Southern, who has been ECD at Leo Burnett Vietnam since 2012, is set to join Ace Saatchi & Saatchi, Manila as executive creative director at the start of April, replacing Andrew Petch, who is leaving to pursue other opportunities.

At Leo’s Southern (left) worked extensively across all the accounts and helped take the agency to three consecutive Campaign Asia Agency of the Year awards in 2013, 2014 and 2015. In addition, Leo Burnett Vietnam also won Campaign Asia Digital Agency of the Year 2014 and 2015.

Petch (below) joined Ace Saatchi & Saatchi in 2009. Andrew helped the agency achieve impressive gains including five Lions in Cannes 2013, Grand Lotus Roots Award at Adfest, Kidlat 2014 and 2012 Agency of the Year, 4As AOY 2013 Best in Creative, and Campaign Brief Asia Agency of the Year 2010 and recognitions from Clio, Spikes, One Show, D&AD, London International and AWARD.

Says Chairman Arthur Young, Jr.: “The agency is grateful for Petch’s contributions. As he pursues new opportunities, we wish him all the best.”

Southern began his advertising career in Australia in 1994, and has worked at Saatchi & Saatchi, Euro RSCG, Young & Rubicam Adelaide, BBDO Sydney, Saatchi and M&C Saatchi Wellington, BBDO Dubai, and Ogilvy Dubai prior to joining Leo Burnett’s office in Ho Chi Minh City.

Over the years, he worked on a number of the world’s most prestigious accounts including Coke, Pepsi, Mercedes, Emirates, McDonalds, VW, Volvo and Visa. In the process he has won numerous international awards including Cannes Lions, D&AD and One Show.

“I am very excited about the opportunities presented by my upcoming job at Ace Saatchi,” says Southern. “Throughout my career, I have worked extensively with Filipinos in many different markets and I have found them to be extremely creative, hard working, loyal, and fun. And now finally, I get the chance to work with them in their own country. And I can’t wait to start! The agency has long been noted for doing fresh and innovative creative work, and I look forward to help taking the agency to new heights of success.”

Says Ace Saatchi & Saatchi COO Mio Chongson: “We have the momentum from a strong business and consistent creative performance. With Jeremy’s work and leadership credentials, I’m confident he will help take us to the next level.”

“Jeremy is joining us at an exciting time,” Chairman Arthur Young, Jr. said. “He will also be bringing a fresh perspective from his experience in different parts of the world.”