GOVT Kuala Lumpur designs a simple Ang Pow for culinary arts school Sunway Le Cordon Bleu
In conjunction with the year of the curious monkey, GOVT Kuala Lumpur have designed a simple Ang Pow for Sunway Le Cordon Bleu, a culinary arts school.
This simple giveaway was created with the Lou Hei in mind. Using the chopstick to clip the money in place, GOVT created a simple interaction with the audience that allowed them to symbolically pull the “Yee Sang” to represent prosperity, and also retrieve the money within to literally enjoy their newfound wealth.
Credits –
ECD: Casey Loh
Creative Group Head: Didi Pirinyuang
Sr. Art Director: T.W. Chang
Digital Copywriter: Nikki Fok
Head of Business: Syed Nasir
Sr. Account Exec: Kelsey Loke