GOVT Kuala Lumpur designs a simple Ang Pow for culinary arts school Sunway Le Cordon Bleu

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L1022271.jpgL1022262.jpgIn conjunction with the year of the curious monkey, GOVT Kuala Lumpur have designed a simple Ang Pow for Sunway Le Cordon Bleu, a culinary arts school.

This simple giveaway was created with the Lou Hei in mind. Using the chopstick to clip the money in place, GOVT created a simple interaction with the audience that allowed them to symbolically pull the “Yee Sang” to represent prosperity, and also retrieve the money within to literally enjoy their newfound wealth.

Credits –

ECD: Casey Loh

Creative Group Head: Didi Pirinyuang

Sr. Art Director: T.W. Chang

Digital Copywriter: Nikki Fok

Head of Business: Syed Nasir

Sr. Account Exec: Kelsey Loke

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